Mackenzie Knoop Email & Phone Number

United States

Natick, Massachusetts, United States

• Developed and implemented comprehensive marketing strategies to increase brand awareness and drive engagement.• Managed the creation and execution of all marketing materials, ensuring consistency in brand voice.• Identified and pursued sponsorship opportunities to support events, programs, and facility enhancements.

• Spearheaded the development of a compelling long-term brand vision and goals, crafting objectives, and innovative marketing strategies focused in digital marketing.• Analyzed market trends, consumer behavior insights, and monitored the competitive landscape to drive strategic growth.• Leveraged advanced data analytics tools to track campaign performance and deliver actionable insights crucial for strategic refinement.

Foxboro, Massachusetts

- Manage the day-to-day content for all digital platforms of the New England Patriots; direct and produce organic digital content including long and short form video, photos, scripts, and graphics. - Manage game night coverage across social media channels; produce interviews, events, and full game day coverage; manage Photo Day. Direct videographers, designers, and photographers.- Brainstorm and execute creation of creative assets for all digital platforms; collaborate with the Creative Director, external partners & agencies, internal and external designers to oversee the development of the Digital Brand Guide and Video Assets. - Identify organizational needs by measuring and analyzing social media; collaborate with the ticket, marketing, public relations, and sponsorship departments to use our platforms to support all efforts.

San Antonio, Texas Area

- Manage the day-to-day voice for all social media platforms of both the San Antonio Spurs and the San Antonio Rampage.- Assist with development and execution of content and social media strategies; create and develop both graphic, photo, and video content for all platforms; actively respond and engage with social media followers- Identify organizations needs by measuring and analyzing social media; support the ticket, marketing, public relations, and sponsorship departments to use our platforms to support all efforts.

San Antonio, Texas Area

- Responsible for monitoring and check-in all pre-game media personnel- Calculate in-game statistics; support the Public Relations/Media departments during In Game Operations- Create post-game quotes for coach and player interviews- Coordinate break down and storage of all technology used by media

San Antonio, Texas Area

- Responsible for monitoring and check-in of all pre-game media personnel- Develop all post-game quotes for coach and player interviews

● Researched information and analysis for future website modifications● Developed and posted updates for social media platforms

San Antonio, Texas Area

● Created promotional plans, organized, and managed major summer events: Corporate Cup, Bexar County Games● Researched, developed proposal, and submitted NCAA and other organizations event bids● Collaborated and communicated with other non-­profit organizations to contribute to the San Antonio Community

Albuquerque, New Mexico Area

• Analyzed athletic purchasing trends; Responsible for retail and custom orders from national vendors• Styled and made recommendations according to customers needs• Communicated and ordered from vendors and the sales representatives (ex. Wilson Representatives, Oakley, Nike) and oversaw merchandise delivery• Ordered, arranged on the floor, and sold all ranges of athletic clothing and equipment sales within the company

Communication, Spanish, Sport Management, Communication, General

General