Mackenzie Leduc Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

- Execute end-to-end project management for diverse digital marketing initiatives encompassing PPC, SEO, Analytics, and Web Development projects. - Manage project budgets ranging from $50k to $250k and ensure timely delivery of projects by facilitating day-to-day communication with clients and internal teams. - Collaborate with clients to understand organizational goals, define solutions, answer hard questions, and ensure the overall quality of projects resulting in high client satisfaction ratings. - Manage large-scale website development projects for clients in finance and e-commerce resulting in successful product launches and increased customer engagement. - Employ innovative strategies to ensure projects were consistently delivered within budget and timeline constraints, surpassing client expectations. - Partner with my clients to define project requirements and prioritize features resulting in an improved customer journey through UX enhancements. - Spearhead agile development processes and conduct routine stand-ups resulting in increased productivity and on-time delivery of projects.- Design, build and maintain teams, processes, systems, and dashboards positioned to increase transparency, reduce ambiguity and greatly improve client collaboration/ reliability between internal and external teams. - Generate comprehensive reports for stakeholders, providing transparent visibility into project progress, milestones achieved, and key performance indicators (KPIs). Effectively communicate complex technical concepts to clients, ensuring clarity and alignment with project goals. - Implement robust project management methodologies, optimizing processes and workflows. - Champion continuous improvement by leading retrospectives and applying lessons learned to refine project approaches, resulting in increased efficiency and project success rates.

Chicago, Illinois

- Lead marketing and multichannel projects, including virtual sales, email campaigns, new product launch, and client retention in collaboration with various internal clients- Manage vendor relationships ensuring all projects remain on timeline and within budget- Spearheaded B2B new business development and retention strategy (including digital ads, webinar, eBook, infographic, email) that resulted in over 400 new business leads and 1.4 million impressions on social media - Develop and maintain detailed project plans outlining scope, project estimates, budget and milestones reports- Introduced Combined’s first-of-its-kind customer acquisition email campaign. Secured and maintained lead vendor relationships while overseeing creative development and cross-functional implementation- Closely monitored campaign KPIs and recommended strategy revitalization to optimize impact better aligned to support business objectives and sales goals- Develop and execute 2 internal newsletters that are key and critical for communicating the latest marketing programs, sales tools, and industry insights developed to various audiences (Agents to C-Level executives) to support the business’ sales goals and overall objectives - Lead implementation of new sales tool for field use to enhance sales experience in accessing, locating, downloading, and/or using marketing and sales resources- Track and benchmark competition (products, campaigns, etc.) to identify opportunities for differentiation

Greater Chicago Area

- Supervised team of 5 employees to run 30 safe and efficient sessions per week of over 250 volunteers per session- Optimized productivity and volunteer engagement by adapting session structure and making on-the-fly operational modifications- Served as safety team leader to ensure the facility and staff were OSHA compliant by coordinating monthly safety activities and training to ensure implementation of safety awareness programs- Generated reports for management review, identifying issues and reporting results and used those results to inform direction on safety programs and procedures based on organizational goals and policies

Schaumburg, Illinois

Chicago, Il

Committed approximately 30+ hours per week to training, practicing, watching film, travel, and playing double headers while simultaneously maintaining full course load. - 2017-2018 Athletic Leadership Scholarship Recipient - 2018 All-Academic Team - 2017-2018 NFCA All-Academic Scholar Athlete - Collaborated with coaching staff on an on-going basis to enhance team cohesiveness - Motivated and coached team members to meet individual goals and help build self-esteem - Adapted to game changing situations in order to stay competitive and meet overall team goals

Greater Chicago Area

- Spearheaded competitive analysis of 28 companies and produced product positioning strategy recommendation - Developed a segment-specific targeting strategy utilizing consumer data and market trends that would inform the department’s future campaign development - Amplified digital marketing strategies through social media platforms, primarily focused on expanding our Pinterest platform by increasing our following by 100% in 3 months - Redesigned B2C digital sales materials used by the entire US sales team of 1500 Agents - Created executive summaries and marketing proposals to be presented to C-level executives

Bachelors Of Science In Business Administration, Social Entrepreneurship / Economics

Activities and Societies: Four Year Athlete (Softball) According to Roosevelt University, "Social entrepreneurship is a form of leadership.

Bachelor'S Degree, Business Administration And Management, General, Study Abroad

Activities and Societies: Sussex Business Society Member Relevant Courses: Citizenship & Participation • Non-Profit Management • Economics.