In my role as Director of Design I bring my experience in design and art direction expertise, strong team leadership skills, and strategic practices to the firm, team and clients. As a mentor to the 18-person Graphic Design team, and as the leader of a 10 person multi-disciplinary creative pod, I am responsible for guiding and overseeing the quality of my teams output, building processes and trainings, managing budgets and resources, establishing best practices, tools and workflow for the team, empowering creative problem solving and ideation, and facilitating strategic opportunities for professional growth of each individual in their role.My day-to-day responsibilities are centered around overseeing design and creative strategy from brief to delivery, overseeing workflow of multiple teams to ensure product quality and goals for performance creative are met in regard to design execution, providing art direction, crafting campaigns and copy, educating on techniques, trends, and best practices, and confidently providing insights, feedback, and ideas to both team and clients; additionally, my involvement in creative leadership and decision-making allows me to leverage my years-long experience and dedication to the Power Digital team in a way that can make a positive, impactful difference for our department's long-term success.Beyond this, my specialized areas of focus (and passion!) include creative strategy, campaign ideation and execution, brand strategy and development, creative RFP pitches, pre-production planning and art direction on set, and copywriting for enterprise level clients.

In this role I was responsible for maintaining an efficient workflow and high-quality work across all ideation and execution deliverables in the pipeline (strategy, design and post). I worked closely with the leads for strategy, design, and editing on ideating concepts and oversaw the execution of strategy frameworks, design, and editor briefs so that brand cohesion is present across the execution workflow and all deliverables.CREATIVE OVERSIGHT:+ Provide overarching brand visual direction for client approval.+ Oversee all briefs for strategy concepts, design, and storyboards to ensure brand alignment and consistency.+ Review all concepts, frameworks, design, and post deliverables for creative QA, best practices, brand consistency/alignment.+ Encourage collaboration and support for strategy and design leads to save time and elevate the quality of all creative deliverables.+ Development of all client-facing decks based on department templates + Provide feedback to strategy, design, and editor leads directly on design principles missed in creative deliveries.+ Oversee and drive narrative of Creative Learnings Meetings. COMMUNICATION:+ Work directly with strategy, design, and editor leads on assigned accounts. Design leads are to be the overseers of full execution meaning close alignment with the editor lead in terms of timelines and workflow is key.+ Continuously educate full pod on design principles to ensure we’re all learning more about design to be better QA’ers and feedback givers.+ Communicate with external teams and Creative Directors to ensure quality and consistency in form of updates in slack/email, monthly 1:1’s, and requesting feedback.+ Communicate with INT account teams to align next steps and expectations for PODs

+ Created all written & visual content for company blog, The Hive, increasing blog posts from 2/mo to 8/mo, including new, original article series’, resulting in increased readership in just one quarter; managed monthly editorial calendar & r/d of relevant, on-brand wellness-related content+ Conceived corresponding social content for all blog posts, & developed original visual assets for purposeful posts to help company move away from reliance on UGC for social media+ Played major role in launching company’s Amazon shop, working as lead designer to create over 100+ strategic visual assets needed to open the e-commerce shop in 2017+ Ideated & produced all visual & written content for major product launch campaign: announcing the brand’s new breakout flavors. The content was promoted across the blog, newsletter, social media, and in the field, which led to record-breaking sales within the first day+ Established key procedural documents for brand consistency, including Hive contributor guidelines & outreach program, social media guidelines, voice & tone guidelines+ Produced pivotal sales video used to promote company’s annual Thanksgiving charity campaign; resulted in an $18,000 increase in sales from previous year (which had no video content)+ Developed & executed bi-monthly external newsletter to share major sales promotions with tens of thousands of subscribers; resulted in a marked increase of product sales & social followers

• Implemented new, strategic PR/social media efforts to company’s marketing plan; placement/mentions in multiple media outlets and consistent social growth attracted new business leads• Managed marketing design team to produce valuable assets for content promotion on web, blog and social media• Launched company’s first blog, ‘Dialog’; maintained by monthly editorial calendar and research/development of client and industry-related content• Spearheaded the first company quarterly newsletter; resulted in a number of increased subscribers and new business leads• Developed the company’s first set of content, style and social guidelines; achieved a cohesive brand voice, tone, and external image• Served as in-house copy editor/writer for all marketing literature, web content, and thought leadership pieces• Recommended best client work for submission to prestigious award shows on a monthly basis; earned multiple award wins each calendar year

• Curate compelling, relevant features to create cohesive voice and valuable content• Monitor and respond to user activity in our online community Q & A forum • Organize and produce monthly e-newsletters and quarterly live webinars• Communicate and implement creative vision for editorial direction and brand growth• Proactively track and edit content quality to adhere with writing and style guidelines and standards• Develop and maintain contributor relationships to enrich article content, increase traffic• Manage and assign all media content, editorial calendar, meetings and budget • Research best social media practices; strategize appropriate, applicable campaigns to build user engagement and brand awareness• Follow current and predict upcoming topical trends to ensure creation of timely, relevant, engaging content• Read my work: http://www.igrad.com/authors/Mackenzie_Maher

• Researched and wrote multiple features for Eater San Diego throughout the year, establishing and maintaining positive working relationships with restaurants and businesses throughout the county.• Filled in as acting editor when editor-in-chief was out of town, entrusted to manage the entire blog and staff, at times during high profile events such as SD Cocktail Week and Comic-Con. • Conducted interviews with big names within the food and hospitality industry for important blog features. • Read my work: http://www.eater.com/users/Mackenzie%20Maher

• Launched and maintained core social media marketing campaign• Developed and oversaw employee newsletter and blog• Created script for documentary; edited and asssisted writing the associated RFP• Conducted research on various production projects

• Wrote/published destination feature, interview, briefs for print and website• Improved writing, copy editing, proofreading skills; participated in editorial meetings• Gained better understanding of publishing/journalism fields and editorial process• Read my work: http://www.travelagewest.com/search.aspx?q=mackenzie%20maher

• Assisted managing editor with copy editing and production assignments• Responsible for copy editing, coding, headlining of content for website