Mackenzie Payton Email & Phone Number

New York, Ny, Us

• Developed and analyzed primary and secondary research for 16 unique MillerKnoll brands• Coordinated and executed 25+ interviews with employees from associate to C-Suite understanding brand marketing strategies and growth opportunities• Strengthened internal business relationships by creating a comprehensive brand map consisting of brand qualities, competitors, and industry trends• Designed internal surveys using Qualtrics to measure and assess employee satisfaction and engagement

Grand Rapids, Mi, Us

• Cultivated interpersonal relationship building with students through facilitating constructive conversations concerning career readiness• Created, developed, and executed in-person and virtual presentations to 30+ students, staff, and faculty;focused on professional development, mock interviews, and networking utilizing Handshake and LinkedIn• Maintained up-to-date practical and applicable knowledge for all aspects of student and professionaldevelopment, with an emphasis on topics relating to internal and external diversity and inclusion• Built rapport with a diverse student population including first generation, non-traditional, and international students

Grand Rapids, Mi, Us

• Created promotional material consisting of video, flyers, posters, and other forms of advertisements using Adobe Creative Suite and Canva• Developed advertising and marketing strategies targeting a student body of over 25,000 members to increase engagement and brand awareness• Managed social media accounts and monitored interactions on Instagram, Twitter, and Handshake• Evaluated statistics and metrics during bi-monthly staff meetings and provide insight for upcoming events

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

• Advised cross-functional team of 22 college students in the deployment of deliverables via year-long campaign project for high-profile tech client, Meta• Conducted quantitative and qualitative research utilizing primary and secondary tools to support national reach survey, social listening, focus groups, biometric testing, and audience• Drove development, implementation, and support of project management tasks including defining project roles, analyzing survey performance trends, and updating shared information database• Synthesized and delivered strategic insights to assist in media planning, integrated promotions, and overall campaign strategy to aid in concise status reports and project tracking

Allendale, Mi, Us

• Cross collaboration with diverse stakeholders while participating in the Page Competition and Bateman Case Study• Provided an innovative lens for market research methodology including Design Thinking and Business Consulting• Forecasted future programs and concept strategy to aid in industry collaboration post graduation

- Create graphics for weekly newsletters using the Adobe Illustrator and Canva- Promote the organization to students, staff, and faculty - Attend weekly meetings serving on the Executive Board

Santa Monica, Us

Promoted the initial inception of Home From College and served as a focus group by providing insight.

Allendale, Mi, Us

• Designed content ranging from student start-ups to nonprofits and Fortune 500 companies• Created internal and external use graphics for Grand PR and Public Relations Student Society of America• Developed and created engaging design concepts and layouts for social media content usage