Alyson "Mackenzie" Perez, Mba Email & Phone Number

San Antonio, TX, US

San Antonio, Texas Metropolitan Area

San Antonio, Texas, United States

• Supervised and trained 4 marketing employees
• Oversaw all physical and telemarketing efforts (custom letters, newsletters, packages, phone calls, and more)
• Maintained record of all leads
• Prospected San Antonio and Austin companies that fit potential client criteria with use of Sales Navigator and Visual Visitor
• Maintained CRM (Keap)
• Built and updated reports on marketing results using Google Sheets and Excel

Mcallen, Texas, United States

Mcallen, Texas

Mcallen, Texas

Weslaco, Texas

Mcallen, Texas Area

San Antonio, Texas

San Antonio, Texas

San Antonio, Texas

San Antonio, Texas

• Design, build, and automate online surveys for over 20 clients
• Design and build interactive dashboards for real-time client analysis
• Analyze dashboards to give in-depth results to create quarterly reports for all clients
• Assist co-workers through problems when project manager is not available

San Antonio, TX

• Earned over $800 in advertisement sales within the first month of being a member of the ads team
• Promoted to over 3,000 participants at UTSA’s Annual Diploma Dash through marketing products and hosting a booth
• Decide with the editors and the social media coordinator on new marketing techniques and campaigns
• Was able to use connections to gain a $100 donation for more promotional products

Mcallen, Texas

• Shadowing employees and learning the ins and outs of an ad agency. This includes
• Learning about Media Buys and how to utilize Neilson and other rating systems.
• Assisting in 3 commercials for local businesses
• Watching the process of creating the Rio Grande Valley's first reality TV show
• Going through past expense statements to fix overpaid taxes to find over $150,000 in unseen expenses—saving the company $45,000
• Helping prepare promotional products for Macaroni Grill, Tony Roma's, and local businesses/events

• Frequently utilized upselling techniques to increase sales by up to 50%
• Increased “happy hour” crowd by creating a loyal customer base by providing excellent customer service
• Helped plan and promote weekly events via word-of-mouth and social media

San Antonio, Texas

• Highest weekly sales of in-store coupon books and specialty toys every week for 6 months
• Grew sales by creating store loyalty through substitute-selling the store brand, leading to $23,000 in average daily sales
• Helped store become ranked number 81 out of 1340 in total sales
• Trained 2 new cashiers on store policies and customer service expectations

• Selected to teach “Adaptive” (special needs) learn-to-swim classes
• Certified for 3 years in Lifeguarding, First Aid, CPR, AED, and Oxygen Administration
• Assisted in planning and participating in the city’s first “Haunted Pool”, which won national recognition

Master Of Business Administration (Mba), 4.0

Bachelors, Marketing/Communications Minor, 3.9

Activities and Societies: Honors College, Alpha Chi Honor Society, Career Action Program

Education record

Completed 38 credit hours in high school.