Mackenzie S. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

Independently managed Instagram, Facebook, and TikTok for e-commerce retailer Well.ca. Responsible for driving engagement, increasing followers, and delivering successful campaigns on Instagram and TikTok. Skilled in content creation, scheduling, analytics, and community management.• Independently conceptualized and designed content for all major platforms. Utilized Canva to create social media assets, along with copywriting all captions. • Developed and managed a content calendar utilizing Asana and Later, ensuring timely delivery of high-quality content and consistent branding. Posted once a day on Instagram, Instagram Stories, Facebook, and Tiktok.• Conducted competitive research and analyzed social media metrics to identify areas for improvement and optimize content performance.• Collaborated with cross-functional teams, including graphic designers and the merchandising team to produce cohesive social media campaigns that aligned with promotional and seasonal campaigns. • Stayed up-to-date with social media trends and best practices, continuously refining strategies and tactics to achieve goals and increase engagement across all platforms.

Independently Produced and Hosted short-form Tiktok Video Content for Toronto Blog, Blog 6ix. Conceptualized the topic of the video, then filmed and edited the content. • My creative and captivating content boosted engagement and followers on the page by over 30%

Had the pleasure of managing one of the largest YouTube channels in Canada, ‘InformOverload’ (2M Subscribers), along with ‘Where Are They Now’ (18K Subscribers). Independently conceptualized the Topic, Title, And Thumbnail of each video uploaded on these channels. Hosted the majority of the content on ‘InformOverload’, personally executing each step from the idea generation to uploading on the channel. Direct manager to multiple video Hosts and Editors that helped achieve my vision for each channel.• Analyzed Social Media Trends, Pop Culture Knowledge, and researched Current Events to produce the most enticing video content for our audience, resulting in a 35% boost in overall video views. • Maximized SEO strategy and examined YouTube Analytics Data to ensure video content ranked 1st in search, resulting in countless videos going viral, often exceeding monthly targets by 200%. Evaluated Content performance against company targets, adjusting content strategies accordingly.• Consistently created eye-catching Thumbnails using Adobe Photoshop and Canva, resulting in an average 9% CTR, growing ‘Where Are They Now’ from 0 to 18k YouTube subscribers in under 4 months.

Grand Cayman, Grand Cayman, Ky

Cryptocurrency start-up that used blockchain technology to compete with Wikipedia. Wrote and published countless Everipedia blog articles on the latest trending topics, then utilized expert knowledge of Twitter and Instagram algorithms to promote those articles to the public. • Cultivated Social Media intuition to quickly develop pages on the latest trending- topics, leading to a 40% boost in website traffic.• Wrote compelling copy aimed at our target audience, shifting writing tones and voice depending on the project. • Attended and contributed to Business Development calls with various Cryptocurrency Exchanges to persuade them to list our token on their exchange.• Had the pleasure of working with Larry Sanger (Wikipedia Co-Founder) and Mahbod Moghadam (Co-Founder of Rap Genius).

Hamilton, Ontario, Ca

Worked a 16 month internship at one of the worlds most respected & profitable steel producers in the world• Lead communication to 8 client accounts within North America and proactively addressed all day-to-day inquiries while delivering exceptional customer service.• Utilized excellent written and verbal communication skills to foster positive relationships with clients, worked diligently to execute the best outcomes for both the company and our clients’ interests. • Input, monitored, and fulfilled customer orders and ensured order volume met customer forecasts and sales goals.

Hamilton, On, Ca

• Utilized excellent communication skills to manage a team of four External Relations officers, resulting in the team consistently surpassing projected team goals.• Strategized and implemented all actions necessary to attain sponsorships for the DeGroote Marketing Association, speakers for the DeGroote Marketing Conference, and businesses for the annual ‘Let’s Do Business’ Marketing Competition.• Aided the Marketing Team in formulating promotional strategies and offered valued input in the creation of all Marketing campaigns implemented by the association.

• Applied thorough knowledge of the company’s services and a variety of strong sales tactics, including performing cold calls, to successfully inform and entice potential customers about our service.• Maintained persistent contact with prospective clients to exceed personal sales goals by 18% for the last two months of my position.• Presented sales meetings to showcase and explain the company’s service to positively influence potential customers, leading to a larger customer base.