Mackenzie Solaro Email & Phone Number

Los Angeles, Ca, Us

Kirkland, Wa

Built boutique web development company focused on delivering e-commerce websites and solutions for small and medium-sized businesses. Solutions built primarily on Magento CE, Shopify and Wordpress platforms. Negotiated agreements, scoped work, delivered project plans, coordinated with providers and performed web development work related to theming. Implemented responsive designs. Also executed marketing and newsletter campaigns. Drove meaningful business results for clients with focuses on increasing conversion, organic search traffic and customer loyalty.

Redmond, Wa

V1 Product Definition: Joined a v1 team challenged with reinvigorating the consumer software space by delivering a brand new product focused on Family and Group Coordination.Leadership: Led product team of 40+ through reorganization across business units. Delivery: Delivered Beta version of new product in 9 months, ahead of scheduled commitments. Operational Excellence: Inherited legacy product (groups.msn.com) of 1B PV/month challenged with 50% uptime and zero dev/test resources. In three months, built out development support team and increased uptime to 99%+. Built migration plan for data and users. Achievements while at MSFT: - Top 10% of Review Recipients. - Recipient of 5 Gold Star Awards for Outstanding Achievement, issued to top 1% of performers

Redmond, Wa

Management: Managed team of 18 FTE PMs and UI designers that owned technology products for MSN Shopping, MSN Search Verticals, Windows Marketplace, and Windows Live Expo, including 12 international markets. Managed work of 20+ temporary and vendor employees, budget of $4M. * Execution: Established vision and priorities for the team in conjunction with leadership team. Owner of UI, IA, consumer research, and usability for our network of sites. Built and evolved creative and development processes, including full implementation of agile methodologies (TDD & SCRUM). Negotiated deals for and managed several outsourced projects, including local and offshore teams. Technologies: Delivered scalable, innovative software in the areas of text classification, image and text clustering, web search, parametric search, approximate search, text extraction, text summarization, sentiment extraction, and collaborative filtering. Team worked extensively with MS Research to evolve machine learning and search capabilities. Strategic leadership: Provided extensive thought leadership in the spaces of web 2.0, community and web search. Pioneered Opinion Extraction. Coordinated agendas and dependencies across other teams at Microsoft. Submitted 5 patents. Business Metrics: During my time on the job, we hit all forecasted KPIs including doubling our customer satisfaction, traffic up 1.5X YOY, while meeting revenue targets. Drove culture of data-driven decision making into the team.

Redmond, Wa

Hired to lead rebuilding of MSN Shopping's architecture from the ground up, including support for 100 million items, scalable web search and classification systems, site redesign, content management systems, billing, and retailer tools.

Bellevue, Wa

Manager of program management and UI design team at drugstore.com, reporting to CEO. Responsible for defining processes and procedures for implementing all webstore products, including Pharmacy, OTC, and order fulfillment. Worked extensively with business leads to drive vision and define business strategy for drugstore.com by generating feature ideas, writing business cases, and performing supporting research and analysis. Worked closely with development leads to define technical architectures for scalable, reusable platforms across all functional areas of the webstore.

Bellevue, Wa

Managed all projects on the front end webstore, including shopping experience, search, cart, catalog, promotional systems, order processing, 3rd party integrations, etc. Prioritized and organized work requests from diverse business areas. End to end ownership of defining and building personalization and automation technology, including business, experience, and technological plans and justifications. Built in-house e-mail platform to leverage personalization in marketing activities. Efforts led to record active retention base and sitewide conversion level increases. Presented with “drugstore.com hero award” for outstanding achievement.

Bellevue, Wa

Responsible for defining and executing features on the front end webstore. Gathered requirements from business parties, developed functional specifications and designed UI elements based on determined objectives, defined technical architecture, scheduled projects, and drove to completion.

Bellevue, Wa

Built ASP pages for early spaces-like product. Offered full-time position at end of contract.

Redmond, Wa

Created synthesized/dynamic noise and sound generator for DirectAnimation, a DirectX component that animates web page media over time. Implemented collision synthesizer and 1/f noise generator. Composed sound related, web based demos using HTML, Java, C++, JavaScript, and VBScript.

Redmond, Wa

Tested Microsoft’s first HTML e-mail parser for a POP3 and IMAP client. Responsibilities included writing cases, logging bugs, smoke testing, and full test passes through a beta and its final release.

Redmond, Wa

Propped, tested, and rotated all advertisements running on MSN, MSNBC, Slate, and Expedia. Designed and implemented automation of system, tracked users across pages, tested new advertising models.

Bs, Computer Science

Activities and Societies: Out of the Blue, Hoof n' Horn, Chorale, IM Tennis

Bs, Computer Science