Mackenzie Tarbox - Chao, Bcomm, Cdmp Email & Phone Number

- Lead my marketing team in executing national and local store marketing campaigns for over 80 quick service restaurants (QSR) across Canada. Brands include KFC, Taco Bell, Pizza Hut, Arby's, and Edo Japan.- Build relationships with vendors, graphic designers, printers, and marketing specialists across multiple brands to work together to grow local store sales. - Start to Finish 360 degree marketing campaigns for new store openings mixing both digital (Facebook and Instagram Ads) and traditional media (OOH Signage, Flyers, Flags, Window Signs,etc). - Analyze consumer buying habits through full coupon performance tracking, make recommendations for future marketing campaigns based off data. Increased coupon redemption rate to up to 25% of total sales. - Analyze food cost and pricing strategy to ensure profitable sales - Oversee direct reports - Manage operations performance for 9 restaurants across Canada (Sales, Employee Training and Development, Audits, Mystery Shopper Reports, Online Sales Performance, etc) -Optimized aggregator menus to increase profitability -Organizing and booking 500+ catering orders valued at over $400,000 per year. Accomplishments:- #1 Restaurant in Canada (Arby's) - #1 Service Award in Canada (Edo Japan) - Grassroots Award (KFC Canada)

• Provide excellent fine-dining service to guests• Served a variety of functions including banquets, weddings, and formal events • Improve sales through suggestive selling techniques• Ability to effectively deal with stress under pressure• Problem solving and decision making skills • Trained hospitality and culinary arts students on FOH steps of service• Sought out a leadership role in all large functions

Bachelor’S Degree, Marketing

Activities and Societies: Rocky Mountain Business Seminar Delegate, Enactus Project Manager, Network of Empowered Women- MacEwan External.

Education record

Activities and Societies: Kappa Alpha Theta Sorority