Mackenzi Avin Email & Phone Number

Orlando, Florida, United States

Develop and implement strategic plans for multiple concurrent digital creative services and marketing campaigns spanning website production (design and full-stack development teams), graphic design, social media, and advertising. Analyze performance metrics to guide decision-making and optimize campaign effectiveness. Develop internal project management software structures and maintain organization. Assign tasks, manage capacity, and ensure project timelines and deliverables meet strategic objectives. Act as a strategic liaison throughout the project lifecycle, translating client goals into actionable plans and providing insights through in-person meetings and webinars to drive long-term success.

Greater Philadelphia Area

Served as the primary point of contact for industry leaders such as Humanscale and Via Seating to deliver high-quality content for marketing and sales materials. Managed the entire project lifecycle, from proposals and strategy to the production of photorealistic 3D images utilizing software such as Blender and Octane.

Philadelphia, Pennsylvania, United States

Partnered with wearwell's founders to strategize and lead a full-stack development team on the deployment of a custom e-commerce web application, including a bespoke database and API integration, enhancing system performance and scalability for the Venture Capital-Backed startup.

Greater Denver Area

Strategized product line development by working with design and engineering teams to conceptualize and deliver innovative products in line with organizational objectives. Implemented streamlined cross-functional processes to enhance communication and efficiency across product design, sourcing, merchandising, and packaging teams. Orchestrated field research initiatives, actively engaging with end-users in classroom settings to gather feedback and insights for product enhancement, while also curating a diverse testing sample of educators nationwide. Oversaw the management of 1 direct report, overseeing their sourcing activities and leading the interview process for the promotion of an E-Commerce Manager to a Product Development Manager role.

Greater Denver Area

Maintained Kodo’s e-commerce platform, overseeing all digital merchandising and adjusting strategies based on engagement metrics and market insights. Reported and projected sales and engagement metrics of the e-commerce channel, contributing to the overall sales strategy and adjusting the existing digital approach to meet market insights. Conducted user experience research to optimize and build new product pages and sales content, encouraging an efficient purchase flow. Generated sales content, descriptions, and photography utilizing a lean production team to successfully create a cohesive brand experience across proprietary and third-party product lines.

Remote

Spearheaded the strategy and execution of lead generation campaigns across 15+ websites. Managed all aspects, including site architecture, design, development, content creation, and ongoing management. Tailored content and user experience for diverse audiences and industries, leveraging internal best practices to optimize user conversion. Conducted competitor research and identified viral content opportunities to attract new leads at the top of the funnel. Employed SEO and keyword research to uncover hidden audiences and niche communities, expanding reach and generating new revenue streams through list building.

Columbus, Ohio Area

Led a team of in-house and remote web developers, assigning tasks, managing capacity, and ensuring project timelines and functionality met launch criteria. Spearheaded the successful delivery of multiple concurrent web design and development projects, fostering strong client relationships with local and national brands. Acted as a bridge throughout the project lifecycle, translating client goals into actionable plans for the development team. Employed data analysis to maintain projects within budget and on schedule, guaranteeing alignment with brand and agency standards. Empowered client teams by conducting in-person meetings and webinars, equipping them with the knowledge to optimize their custom functionalities for long-term success.

The Lantern Newspaper, Columbus Ohio

Developed and presented compelling marketing and advertising strategies to local and national clients, securing new clients through persuasive communication and negotiation. Within a collaborative team environment, I fostered strong client relationships, managed the success of assigned accounts, and ensured campaigns met both company advertising goals and individual client objectives.