Mackenzi Spicer Email & Phone Number

Leads market research and data analysis initiatives to support the development of PBE's 5-year strategy. Conducts consumer trials to ensure product approval before launch, resulting in direct savings of over $70,000 per month, indirect savings via operational efficiencies, increased customer satisfaction, and data-supported direction for future product.

• Analyzed various data and marketing campaign metrics; assisted in drawing conclusions on the information
• Collaborated with the marketing, fulfillment, sales, and service teams to achieve company objectives
• Performed market analysis and research on competition
• Assisted in maintaining the customer relationship management system

Maumee, OH

• Supported program management team in the successful execution of Fluid Conveyance & Hydraulics programs
• Developed microsite to serve as an aid for customer inquiry
• Managed effective communications with customers via two email campaigns to ensure the proper exchange of information; maintain and report applicable metrics

Pleasant Prairie, Wisconsin

• Conceptualized new product positioning in terms of relationship to existing products and customer perspective
• Reviewed market research and internal reports to find new product leads and develop marketing strategies
• Created a marketing campaign focused on building customer acquisition in the hospitality services industry
• Maintained open, efficient communication between Creative, Merchandising, and Internet departments on new and existing product development and web marketing

Perrysburg, OH

• Managed cash to insure proper bookkeeping records.
• Responsible for prepping cars, drying cars, and opening/closing the car wash.

Corporate Headquarters (Columbus, OH)

• Completed a rate indication for the company’s personal auto legacy book in Kansas using SAS and Excel; prepared filing exhibits for the state’s department of insurance.
• Analyzed historical trends to estimate the expected value of future losses and premium revenue.
• Performed research on competitor rates in order to increase the company’s competitiveness, profitability and policyholder retention in multiple states.
• Presented a SWOT analysis on telematics apps to company leaders and… Show more
• Presented a SWOT analysis on telematics apps to company leaders and management. Show less

B.S. Mathematics- Specialization In Data Science, Marketing Minor

•Presidential Scholar •Co-President of Women's Club Soccer •Alpha Lambda Delta- Phi Eta Sigma National Honor Society •Processing Chair for.

Graduated With Honors: Summa Cum Laude, Gpa: 4.295/4.0

•National Honor Society •Played soccer for 4 years •Ran track for 3 years •Primary chair flute in the Wind Ensemble for 4 years