Sandra D. Mackey Email and Phone Number
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Sandra D. Mackey personal email
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I’ve been at the bedside when a patient has taken a last breath, as well as when a newborn has taken a first. These firsthand experiences fuel my passion for mission-driven health care. And we have a compelling story to tell.Bon Secours Mercy Health is one of the largest Catholic health systems in the country. Our providers see patients at over 1,200 points of care in 50 hospitals across seven states. My role as Chief Marketing Officer is to tell our story, and to share the experiences of patients and their families.It’s a privilege to share the heroic work our caregivers do each day. This motivates me as I build capabilities that dramatically increase consumer and patient engagement.People want to know, who are the people behind health care? Who’s taking care of my child, or my aging parent? My team has a key role in telling these stories. We strive to:• Understand the needs of patients.• Shine a light on our caregivers.• Remain true to the mission of the organization.We never forget that Bon Secours Mercy Health is faith-based. We’re a Catholic health system that welcomes all faiths. The mission drives us. People come to BSMH for more than a job. They are called to extend our healing ministry.This mission is important to me personally. That’s why I spend so much of my free time working with organizations that support and improve communities. I’m on the board of organizations like Conduit Health Partners and Mercy Neighborhood Ministries and chair the FC Cincinnati Foundation board – the common thread with all these organizations is the deep commitment they have to improving well-being and making an impact in our communities. These organizations help me make sure my legacy is one of support and care.Specialties include: strategic leadership | corporate identity | marketing and digital strategy | reputation management
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Chief Marketing OfficerBon Secours Mercy Health Mar 2017 - PresentCincinnati, Ohio, UsAs marketing leader, drive branding and marketing initiatives for the health system with 50 hospitals, thousands of providers, more than 1,200 points of care and 60,000 associates serving communities across seven states and Ireland.Align marketing strategy with mission and serve as the voice of the customer to provide greater access to services and continually improve health care delivery while building affinity with consumers guiding them to a better path for wellness. Responsible for marketing, communications, digital, brand and creative strategy to support health care delivery across the ministry. Develop marketing strategy to build the brand, accelerate revenue growth and drive digital innovation.Successfully redesigned the marketing team and shaped a new culture to deliver strategic marketing solutions, while building innovative digital capabilities resulting in increased revenue and greater brand engagement.Highlights:• Transform department to build innovative MarTech functions and create a digital handshake with consumers, leading to increased digital interaction and engagement.• Launch the brand strategy for all B2B services and develop go-to-market strategies to amplify growth.• Secure a jersey sponsorship with Major League Soccer franchise FC Cincinnati, garnering significant brand exposure and media impressions.• Promote telemedicine services for patients with thousands of daily visits now taking place.• Lead a team that developed a myriad of engagement tools to guide consumers through the COVID-19 pandemic and drive consumer awareness and use of ministry services. • Listened to the voices of associates as they heroically cared for thousands of patients during one of the most challenging times in the history of health care, and delivered real-time communications to help them effectively care for our communities.• Developed reputation management and thought leadership strategy and a scorecard with well-defined, accountable KPIs.
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Senior Vice President, Marketing And CommunicationsArthritis Foundation May 2014 - Feb 2017Atlanta, Ga, UsExecutive marketing leader responsible for national strategic marketing initiatives, repositioning the brand and building a portfolio of services. Successfully developed and launched new Arthritis Foundation brand through comprehensive brand research and collaborative stakeholder engagement process.Significantly increased brand engagement through these key initiatives:• Established sophisticated digital platform to engage consumers and generate leads. • Reorganized marketing and communications department to optimize performance.• Established strategic marketing plans designed to align with organizational strategy and achieve market growth. -
Executive Director, Market StrategyEmory Healthcare 2007 - 2014Atlanta, Ga, UsLead strategist responsible for brand management, market research, interactive strategy, revenue generation and creative services for leading academic health system in Georgia. Developed integrated marketing strategies in support of business goals, leading team to support service line and strategic growth initiatives.• Established digital marketing platform.• Launched comprehensive brand strategy.• Restructured marketing department and increased performance. -
Director Of MarketingEmory Healthcare 2005 - 2007Atlanta, Ga, Us
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Senior Marketing ManagerTroutman Sanders 2004 - 2005United States, Us -
Marketing ManagerMirant 1996 - 2003Houston, Tx, Us -
Public Relations ConsultantMatlock & Associates 1996 - 1996Atlanta, Ga, Us -
Assistant Press SecretaryNew York City Health & Hospitals Corporation 1993 - 1996New York, Ny, Us -
Public Information OfficerNew York City Emergency Medical Service 1987 - 1993
Sandra D. Mackey Skills
Sandra D. Mackey Education Details
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University Of BirminghamRegistered Nurse -
Emory UniversityWoodruff Leadership Academy
Frequently Asked Questions about Sandra D. Mackey
What company does Sandra D. Mackey work for?
Sandra D. Mackey works for Bon Secours Mercy Health
What is Sandra D. Mackey's role at the current company?
Sandra D. Mackey's current role is Chief Marketing Officer at Bon Secours Mercy Health.
What is Sandra D. Mackey's email address?
Sandra D. Mackey's email address is rs****@****msn.com
What is Sandra D. Mackey's direct phone number?
Sandra D. Mackey's direct phone number is +151395*****
What schools did Sandra D. Mackey attend?
Sandra D. Mackey attended University Of Birmingham, Emory University.
What skills is Sandra D. Mackey known for?
Sandra D. Mackey has skills like Marketing, Marketing Strategy, Leadership, Strategic Planning, Marketing Communications, Healthcare, Management, Market Research, Brand Management, Strategic Communications, Social Media Marketing, Public Relations.
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