The Director of Content is responsible for overseeing the strategic direction of the studio and the creative endeavors we pursue. They foster the development of data to drive creative, make decisions, and win new business. They are equal parts entrepreneur and creative; building and utilizing relationships to strengthen the company and quality of work we produce.

As the Executive Producer at dash, I managed all of the studio projects ranging from single, one-off videos to campaigns of content, ensuring projects meet deadlines, stay under budget, and are staffed with the most talented designers and animators our industry has to offer. Day to day responsibilities consist of fielding project requests, negotiating pricing, and establishing timelines with clients all while building a robust creative team. It was my job to have a fundamental understanding of dash’s operational structure, project processes, and provide additional auxiliary support for business tasks such as, but not limited to, business development, traffic, COI’s, sales tax, collections, project data, developing supporting materials and more.

DASH is a motion design studio built around making incredible stuff. Started in Raleigh, NC, DASH specializes in animation, motion graphics and film. It's a creative studio that loves a good challenge; designing high-level videos and animation with influence and purpose. Our team of writers, designers & freelancers create thought provoking animation designed to drive action & push boundaries. Have a crazy idea? Great, we’re all ears! Don’t know what you’re doing when it comes to video? Perfect, we do. This is our passion, we love what we do! Give us a shout, we'll show you what we're all about.

As an Art Director it is my responsibility to uncover clients’ business goals and audience needs. To design and lead creation through targeted messaging, conceptualized design and motion graphics to translate concepts into visually compelling stories under tight deadlines. Collaborate with and lead writers, designers and composers to bring creative ideas to life. I’m aware of the latest concepts, practices and procedures for successful marketing communications in any medium — including video, animation, interactive, print and social networks. I work within brand guidelines and defined campaign styles. I'm open to adaptive to change, but focused on the goals of clients, the agency and individuals.

Lead by example. Advance the strategic and design thinking within the department while working closely with Project and Strategy teams to balance account vision with creative execution that is on point — in message and style — and compels the target audience to act.Collaborate with and empower Writers, Designers and Developers to bring creative ideas to life… across mediums including motion graphics and video, web, design and more. Be the most knowledgeable person in the room, delivering client pitches and presentations — building consensus and managing challenges. Facilitate discussion. Provide a critical eye to the team’s work. Not just in review of design, but always with the question: Will this accomplish the stated goal? Be aware of the latest concepts, practices and procedures for successful marketing communications in any medium — including video, animation, interactive, print and social networks. Work within brand guidelines and defined campaign styles. Be adaptive to change, but focused on the goals of clients, the agency and individuals.

-Conceptualize, design, and craft motion graphics solutions for clients-Translate others’ concepts and existing client information into visually compelling stories under tight deadlines-Be creative working within client brand guidelines, templates and the creation of new and existing campaigns-Illustrate the technical and creative vision to collaborate with our team of Writers, Directors, Editors and fellow Animators, as well as work independently, to achieve the best possible results

Crafting stories through Motion Graphics and Creative Direction for various projects

Work with a team of Designers to develop a consistent design brand for North Carolina State University's online classes. Everything from motion graphics, poster, and illustrative design

Work with art gallery manager to hang instillations and frame paintingsImproved knowledge of local artistLearned the art of professional mountingIncreased knowledge of the fine arts

Work directly with student government officials to help create logos and posters that enhance their image as an important institution on and around campusTake part in student government cabinet meetings to discuss designs as well as give my input on pressing issues going on around campusHelp to res-design the Student Government Image

Created a variety of different cartoons that reflect current issues at the universityTook photographs for the paper

Work with members of Health Promotions designing educational posters, logos, and flyers for NC State students informing them of the dangers of risky behavior. Create advertisements to run in the North Carolina State University NewspaperHelp make administrative decisions on final designs for Health Promotions

Work in peer programs which promote safe behaviors and educate students about other health related issues