Mack Mckelvey

Mack Mckelvey Email and Phone Number

Founder/CEO, SalientMG I Advisory Board: Hellobrand (AI) & Real Atom I Board of Trustees: Creative Spirit I Ambassador: Hunt Club I Host: The Cred Podcast I AI Marketers Guild I ACP Mentor I Fast Company Executive Board @ SalientMG
Mack Mckelvey's Location
Greater Burlington Area, United States, United States
Mack Mckelvey's Contact Details

Mack Mckelvey personal email

Mack Mckelvey phone numbers

About Mack Mckelvey

Throughout her 20+ year career, Erin (Mack) McKelvey has led transformative teams that accelerate revenue and market position for publicly traded and privately held technology companies.In 2013, Mack founded SalientMG, a strategic marketing firm that specializes in go-to-market and executive visibility strategies and programs that create market and category differentiation for technology companies. SalientMG’s clients have included Rovio (Angry Birds), Etsy, Verizon, Starwood Hotels, Deepwatch, UberMedia, KERV, Caesars Entertainment, ExecOnline, Lily AI, Transfr, Billups and Sparkfly.Prior to SalientMG, Mack was the Senior Vice President, Marketing; Millennial Media, from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T.Mack McKelvey is a startup tech advisor and investor, speaker, and business/industry awards' judge. She serves on the Advisory Boards of technology startups, including Hellobrand, an AI-based brand builder, Real Atom, a commercial real estate fintech startup based in DC. She is also on the Board of Trustees for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP's US Military Veterans Mentor Program. In addition, she is an investor in several companies.Mack is a public advocate for diversity, inclusion, and representation in business, technology, and advertising. She is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation. She previously served on the Advisory Board of Advertising Week Europe (UK), Women in Marketing (UK), Advertising Week NY; the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB).Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of "The Most Powerful Women in Mobile Advertising". In 2013 and 2012, Mack was named one of "The Most Powerful Women in Mobile Advertising" by Business Insider. In 2012, Mack received the American Advertising Federation (AAF) Silver Medal Award for outstanding industry contribution. In 2010, she was listed on the inaugural "Mobile Women to Watch" by Mobile Marketer and she was a contributing author of Mobile Marketing for Dummies.

Mack Mckelvey's Current Company Details
SalientMG

Salientmg

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Founder/CEO, SalientMG I Advisory Board: Hellobrand (AI) & Real Atom I Board of Trustees: Creative Spirit I Ambassador: Hunt Club I Host: The Cred Podcast I AI Marketers Guild I ACP Mentor I Fast Company Executive Board
Mack Mckelvey Work Experience Details
  • Salientmg
    Founder/Ceo
    Salientmg Jan 2013 - Present
    New York City, Ny, Us
    SalientMG is a strategic marketing firm focused on accelerating market position for growth stage tech companies. Our team includes senior marketers, communicators, digital specialists, and content creators who build market differentiation strategies and programs for our clients. We also help marketers gain better insights into their own organizations to ensure they have the right programs, processes and people to meet their business goals.We don't think like consultants--we think and act like business leaders/senior marketers. We bring an objective view to the market and educated recommendations based on decades of work experience in technology companies.  Clients typically hire us to impact: Product/Market Launch, Product/Service Adoption and Growth Acceleration.Services Offered:  -Product Marketing: GTM Readiness-Assessment™, GTM Planning & Execution, Market & Competitive Intelligence Programs, Sales Enablement & Certification, Win/Loss Analysis, Customer Segmentation & Journeys, Product Taxonomy & Messaging, Analyst Relations Program-Growth Marketing: Growth Marketing Readiness-Assessment™, Marketing Automation Strategy & Setup, Customer Marketing Strategy, Campaign Strategy & Execution, Content Strategy & Development, Content Distribution Strategy & Execution, Lead Gen & Paid Amplification-Executive Visibility & Strategic Comms: Executive Visibility Readiness-Assessment™, Executive Thought Leadership Program, Messaging & Positioning, Company PR & Communications, Internal Communications, Speaking & Podcast Opportunities, Media Relations, Executive/Peer NetworkingIndustry expertise: SaaS, mobile technology, adtech, martech, edtech, eCommerce, digital content, digital media (including gaming, music and entertainment) and emerging technology.Clients are accepted by referral only; all projects require on-going, direct C-level (and/or decision-maker) client engagement.Visit www.salientmg.com for more information. #marketing #innovation #leadership
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  • Technology Start-Up
    Founder
    Technology Start-Up Feb 2017 - Present
    Founder of a tech platform that is now moving from the idea phase to the early stages of development. The company's advisors consist of extraordinarily talented people with diverse backgrounds, who understand the opportunities for the platform, and share the Founder's desire to make an impact and long-lasting imprint on our global community. Want to know more/get involved? Please DM me.
  • Hellobrand.Io
    Member Of The Board Of Advisors
    Hellobrand.Io Jan 2024 - Present
    Washington, Dc, Us
    Say hi to more than just a logo — get a personalized brand strategist that helps you create, manage and grow your brand. Powered by AI, Hellobrand helps business owners and creators go from no brand to known brand in a fraction of the cost it takes to work with an agency and the time it takes to do it yourself — so you can go focus on what you do best.Websitehttps://www.hellobrand.io
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  • Realatom
    Member Of The Board Of Advisors
    Realatom Mar 2019 - Present
    Arlington, Virginia, Us
    The #1 Technology for Commercial Real Estate Lending Industry. Real Atom is disrupting the status quo in CRE lending with smart technology that makes CRE loans easier and simpler for owners, lenders, and brokers.The company has taken its combined decades of expertise as innovators in tech and commercial real estate to create a single powerful and flexible platform that transforms the process of securing and processing loans.Hundreds of the nation’s most innovative CRE players are scaling faster and more efficiently by closing better loans using the RealAtom platform. Join them, and us, to grow your network, access our market data, close deals faster, and make your life simpler.Visit www.realatom.com to learn more. #Fintech #PropTech #CRE
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  • Creative Spirit Us
    Member Board Of Trustees
    Creative Spirit Us Mar 2020 - Present
    New York, New York, Us
    Creative Spirit is a non-profit 501c3 organization devoted to creating integrated employment opportunities for individuals with intellectual and developmental disabilities (IDDs).Our mission is simple: to create and support the successful placement of individuals with IDDs at the most creative, forward thinking companies in the world. Creative Spirit was born, and is dedicated to providing the opportunity for employers to be matched with individuals who are loyal, enthusiastic, qualified and bring a new kind of energy to any organization.The goal is to create 1 million jobs during this decade, for the upwards of 10 million adults with IDDs in the US alone who are currently unemployed—a staggering 85% of ready, willing and able adults. In doing so, we will change the face of what true diversity in employment looks like via advocacy, awareness and most importantly, action.Currently less than 15% of those with Intellectual and Developmental Disabilities (IDDs) who work are subject to significant pay gaps, or go unpaid altogether. This is a global crisis, and likely the most profound human rights employment issue of our time, yet it goes unsolved.
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  • Hunt Club
    Ambassador
    Hunt Club Feb 2024 - Present
    Chicago, Illinois, Us
    Hunt Club is an end-to-end recruiting company that combines the power of community with sourcing technology to connect growing businesses with top talent faster than traditional recruiting models.
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  • Millennial Media
    Senior Vice President, Marketing
    Millennial Media Jan 2009 - Sep 2012
    Baltimore, Md, Us
    I led Millennial Media’s global corporate and product marketing, external communications, and industry relations; from the company's mid and high-growth stages, through its successful 2012 IPO. I created the company's widely-recognized Mobile Intelligence Program, including but not limited to SMART, Mobile Mix, Mobile Intel Series, etc. I represented Millennial on the North American Board of the Interactive Advertising Bureau’s (IAB) Mobile Center of Excellence and the North American Board of the Mobile Marketing Association (MMA). In September 2012, I was awarded the Silver Medal Award for outstanding contribution to the advertising industry, by the American Advertising Federation (AAF Baltimore); and in July 2012, I was named one of the 21 Most Powerful Women in Mobile Advertising, by Business Insider. In 2010, I was named one of the Mobile Women to Watch, by Mobile Marketer; and I was a contributing author of Mobile Marketing for Dummies.
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  • Sirius Xm Radio
    Senior Director, Marketing
    Sirius Xm Radio Feb 2007 - Nov 2008
    New York, Ny, Us
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  • Verisign
    Director, Strategic Marketing ('06-'07), Chief Of Staff ('04-'06); Communications, Commerce, Content
    Verisign Jun 2004 - Feb 2007
    Reston, Virginia (Va), Us
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  • Cgi
    Director Of Customer Marketing; Communications, Media & Entertainment (Cme) Division
    Cgi Apr 2002 - Jun 2004
    Montreal, Quebec, Ca
    CGI was previously American Management Systems (AMS).
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  • Bt
    Head Of Business Performance
    Bt Jan 2001 - Dec 2001
    London, Gb
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Mack Mckelvey Skills

Mobile Marketing Strategy Product Marketing Marketing Communications Advertising Marketing Strategy Digital Marketing Digital Media Digital Strategy Strategic Partnerships Integrated Marketing Marketing Mobile Advertising Mobile Devices Analytics Start Ups Crm Creative Direction Public Relations Content Strategy Management Seo Corporate Communications Leadership Social Media Strategic Communications Brand Development Online Marketing Web Analytics Media Buying Interactive Marketing Social Media Marketing E Commerce Marketing Research B2b Direct Marketing New Media Email Marketing Startup Marketing Ipo Lead Generation Ppc Brand Management Corporate Branding Business To Business Internal Communications Media Planning Sem Relationship Marketing Writing

Mack Mckelvey Education Details

  • Towson University
    Towson University
    Mass Communications
  • Glenelg High School
    Glenelg High School

Frequently Asked Questions about Mack Mckelvey

What company does Mack Mckelvey work for?

Mack Mckelvey works for Salientmg

What is Mack Mckelvey's role at the current company?

Mack Mckelvey's current role is Founder/CEO, SalientMG I Advisory Board: Hellobrand (AI) & Real Atom I Board of Trustees: Creative Spirit I Ambassador: Hunt Club I Host: The Cred Podcast I AI Marketers Guild I ACP Mentor I Fast Company Executive Board.

What is Mack Mckelvey's email address?

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What is Mack Mckelvey's direct phone number?

Mack Mckelvey's direct phone number is (800) 914*****

What schools did Mack Mckelvey attend?

Mack Mckelvey attended Towson University, Glenelg High School.

What skills is Mack Mckelvey known for?

Mack Mckelvey has skills like Mobile Marketing, Strategy, Product Marketing, Marketing Communications, Advertising, Marketing Strategy, Digital Marketing, Digital Media, Digital Strategy, Strategic Partnerships, Integrated Marketing, Marketing.

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