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Senior Program Director, Diversified Clinical Services / Healogics July 2011 – PresentWake Forest Baptist Health (WFBH) Wound Care and Hyperbaric Center, Winston-Salem, NCLexington Wound Care and Hyperbaric Center, Lexington, NC • Led and oversaw all aspects of establishing new state-of-the-art outpatient center at WFBH, including construction and regulatory approvals. • Effectively collaborate with C-suite leadership on all aspects of business development, center operations, and new market targeting.• While implementing WFBH Wound Care and Hyperbaric Center, assumed leadership of underperforming Lexington Would Care and Hyperbaric Center. • Met and exceeded revenue expectations within the first two months of leadership at Lexington.• Designed and successfully implemented an innovative IP consult and referral program which opened up new markets at each center.• Supervised and managed CE (Marketing) Specialist, whose duties cover both centers, in creation and execution of annual marketing plans.• Directed efforts to integrate Advanced Wound Care and Hyperbaric work of both hospitals as well as preliminary plans to grow market share by securing third center at Medical Center’s newest hospital location.• Utilized CRM tool and significant market data analysis as well as delivery of brand strategy to target markets.• Earned Healogics Center of Distinction Award for 2013. • Recognized with President’s Club award for FY 2011, one of only 15 national program directors awarded. • Exceptional SSG and Revenue to Plan achievement at both centers. • Managed staff through transition from Diversified Clinical Services to Healogics after merger.

• Assumed leadership and executed successful turnaround of severely underperforming program resulting in exceeding revenue goals each quarter during tenure. • Among the top 10% of DCS programs nationally in revenue to plan at time of promotion (June 2011). • Simultaneously directed the construction of the new center at WFBH during 2010, and led the implementation effort, opening in January 2011.

• Led effort to establish program from the ground up and exceeded EBITDA goals each quarter. • Established market awareness and brand identity for the center and fulfilled all marketing efforts personally, including direct marketing, mass media, and targeted efforts using data-driven strategies.• Directed initial effort to develop new territory by opening a Wound Center at Halifax Regional Hospital. • Earned Diversified Clinical Services Center of Distinction Award for 2009.

• Founded a full-service advertising agency headquartered in Raleigh, NC. • Directly managed efforts to staff an office of up to ten employees, all operations, and external marketing. • Successfully focused on building brand identities and the creation and implementation of positioning strategies and marketing plans for small to mid-sized business in the Southeastern U.S. • Served a diverse portfolio of clients from one-location retailers/service providers to large regional distributors, state government agencies, and multi-market retailers; clients in healthcare included: hospitals, private physicians, plastic surgeons, clinical trials, and senior living. • After three years of continuous growth, opened a second regional office in Rocky Mount, N.C. • Consistently recognized on a local and regional level for outstanding creative work. .

Clear Channel Communications (formerly known as Capstar; AMFM, Inc.; SFX Broadcasting; Hicks, Muse, Tate, and Furst; and Voyager Communications), Raleigh, NC 1991 – 2000 General Sales Manager – Senior Marketing Manager / Regional Sales Manager • Successfully led staff through multiple parent company transitions and mergers, continually meeting and exceeding sales goals.Led sports marketing efforts with Tar Heel Sports via WTRG-FM

Durham Life Broadcasting, Raleigh, NC 1984 – 1991 General Sales Manager, National Sales Manager, Local Sales Manager, Local-Regional Sales Rep, On-air talent • Promoted from on-air talent to General Sales Manager in only seven years.Led dominating sports marketing efforts via WPTF-AM (NCSU), WQDR-FM (UNC-Chapel Hill and NASCAR)