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A veteran, hands-on startup product strategist, with roots in award-winning deadline journalism and product design, and deep experience spanning government IT research, global-network community development, and innovative mobile game design. In my years building community for the National Science Foundation, designing UX and innovations for enterprise clients including Dell and Boeing, and more than a decade building early-stage technology startups from scratch, I have advocated relentlessly for The User. I am most at home ushering multidisciplinary teams through complex, interwoven milestones and facilitating collaborative synergy to reach ambitious C-suite goals amid pressing development deadlines.Recent work has included designing foundational user experience for a SAAS publishing platform, overseeing a complete brand overhaul for a seed-stage startup, and driving the road map of components and features for a multi-patented AI-powered video platform.I thrive on challenges, and I am always open to talk about new projects.
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Head Of ProductPlanetary Systems Ai Nov 2023 - PresentDeveloping AI technology product design for decision support in the space industry, which is projected to reach $1 trillion by 2030. We are working to identify and solve data-practice bottlenecks in the space industry, with the goal to cure some universal problems around data access, processing, and interoperability across the space domain. -
Product Strategist, Developer, And ManagerMackreed.Co Dec 2015 - Oct 2023Creating digital product design, developing strategy and road-maps, and overseeing delivery of software and marketing for a variety of clients. I am available from time to time to consult on short- or long-term projects, and to conduct 1-day to 1-week workshops on product development for startups and enterprise companies.
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Director Of Product ManagementClipr Jun 2021 - Nov 2022Kirkland, Washington, UsI focused & evolved the UX design, branding & go-to-market strategy for a multi-patented SaaS video AI platform that distills tedious hours of video into powerful moments of clarity. I managed the road map and feature prioritization, design, and development, partner-technology integrations, strategic planning, external communications, and a complete re-branding of the company. I delivered products that secured the company's largest partners. -
Organizer - Focused On Technology, Communications, And Community StrategyMutual Aid Nyc May 2020 - Jun 2021Mutual Aid NYC is a network of mutual aid organizations helping New York City weather the economic and social fallout of the COVID-19 pandemic and government inefficiency. We organized resources, communications, technology platforms, volunteers, and other infrastructure support for all New Yorkers - particularly those beyond the digital divide. (http://mutualaid.nyc)I collaborated on numerous teams, developing strategy, governance, policy, implementation, tools & content.
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Head Of ProductVeebit Jan 2015 - Oct 2019New York, New York, Us- Developed product, information architecture and user experience design for service offerings across multiple verticals.- Provided strategic guidance on partnerships and go-to-market tactics for ESG-based psychometrics- Deployed for clients in collaboration with Care2 and Georgetown University’s McDonough Business School. -
Product Manager (Consultant)Elated Dec 2015 - Aug 2017Santa Monica, Us• Oversaw product design and architecture, branding and marketing strategy• Managed software development towards MVP.• Guided product testing and iteration from ideation through concept development to software development. -
Co Founder & Cco/CtoF.8 Interactive Mar 2011 - Dec 2015Developed games, social technology and content/audience strategy for mobile, consoles, VR and gesture-controlled platforms:• SNAPCIOUS - a mobile brand-marketing platform driven by gamified photo-sharing(Designed platform and oversaw development, launch, testing & deployment for clients. Managed product evolution and daily operations)• F/8 - a first-person shooter that makes you a news photographer(Designed game mechanic, story and business strategy)• I, MAESTRO - a deeply-immersive, gesture-controlled orchestra game(Designed game mechanic, story and business strategy)
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Product/Ux Designer, Strategist, Innovations DirectorSpeaktech Jan 2007 - Mar 2011- Oversaw streamlining of company's pre-sales-to-development workflow- Upgraded company branding, content and design for responsive layout- Developed IA, UX, social design and content strategy across a broad array of client products- Clients included enterprise, startups, non-IT clients, IT-category-leaders and dominant media- and community-aggregators. - Delivered PRDs, wireframes, use cases, personas, road-maps and other product/market strategy documentation.Project highlights: • Mobile app design for Intel's open-source Moblin OS• CMS and workflow design for editors of Boeing's 1-million-page 747 manual• Sales management system for Fox Sports• Internal/external social strategy review for Dell• Internal social platform for NewsCorp• Sharepoint workspace environment for UCSB• Internal social-media strategy for Microsoft• Workflow process streamlining for internal sales• Complete intranet design for Ticketmaster• White paper on social strategy for enterprise
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Consultant - Ia/UxSpeaktech 2007 - 2007Developed IA/UX for complex systems including: - Document publishing/management system to handle construction manuals for the Boeing 747 line, which run to nearly 1 million pages - Community/job-search hub for Paul Mitchell
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Consultant - Product & Community DevelopmentMetblogs.Com Jan 2006 - Sep 2008- Managed the editorial "captains" of Metroblogging's 52 urban weblogs around the world - Developed and fostered widespread use of best practices for building audience - Coached captains in recruiting, retaining and building the loyalty of unpaid authors - Mentored individual captains on the process of growing stakeholder audience loyalty, establishing editorial standards and maintaining QA - Shaped editorial voice for a broad variety of cities, cultures, and nations in a corporate milieu that actually valued the absence of restrictive editorial policies
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Founding PublisherLavoice.Org Nov 2002 - Jan 2007- Established a blog-based publication and online community that published daily news and opinion by people who write well and passionately about Los Angeles, regarding culture, freeway life, environment, media, neighborhoods and the political power structure.
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Senior Computer Consultant / Digital Government Communications ManagerUsc Information Sciences Institute Jan 2002 - Aug 2005Marina Del Rey, California, Us- Developed complete internal/external communications strategy for NSF's public-policy/IT research program - http://www.diggov.org/- Designed, built, and launched an online toolset to enable collaboration among more than 200 of the nation's top computer scientists and government data experts- Developing additional tools, including a database of digital government research projects and personnel- Designed, built and edited content for: o NSF Digital Government Research Program (http://www.digitalgovernment.org) o Center for Research on Unexpected Events (http://www.isi.edu/crue) o Digital Government Research Center (http://www.dgrc.org/) o USC's Information Sciences Institute (http://ai.isi.edu) -
Content Manager, Senior ProducerCox Interactive Media Oct 1997 - Dec 2001Us- Helped conceive, design, build, launch and produce two major regional portals (OCnow.com and LAinsider.com- Drove three complete interface overhauls across more than 6,000 pages- Produced innovative Web products including 150-page L.A. County Neighborhoods Guide, Disaster Guide, live So.Ca. traffic maps and message boards on LAPD and LAUSD- Grew Orange County audience to 81,000 unique visitors & 404,000 pageviews/month in Year 1- Grew Los Angeles County audience to 200,000 uniques & 2.3 million pageviews/month in Year 1- Oversaw content partnerships with KFWB.com for news at LAinsider.com, and with Anaheim Sports, Inc. for production of AngelsBaseball.com and MightyDucks.com- Advised CIM's Bay Area portal staff on content, site layout and editorial strategy- Guided content conception, page design and launch of CIM's Las Vegas portal -
Staff Writer / ColumnistLos Angeles Times Mar 1990 - Oct 1997El Segundo, California, Us- Covered a variety of beats in Ventura County, CA, including criminal justice, civil courts, city government, youth and defense contracting. - Contributed to Pulitzer-Prize-winning coverage of the Los Angeles Riots (1992) and the Northridge Earthquake (1994)- Delivered the first mass-media coverage of the Burning Man festival (1996)- Wrote a weekly column on motor vehicle laws, car culture and the travails of commuting- Coverage of flaws in the death-penalty appeals system won an award from the California Bar Assn. (1996) -
ReporterThe Philadelphia Inquirer Jan 1987 - Mar 1990Philadelphia, Pennsylvania, UsCovered a variety of beats in Delaware County, PA and Wilmington, DE, including police, courts, and features. Coverage of severe overcrowding and mistreatment of patients at a state psychiatric hospital won an award from the National Alliance on Mental Illness. (1989)
Mack Reed Skills
Mack Reed Education Details
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Brown UniversityAmerican Studies -
Rhode Island School Of DesignAdvanced Photography -
Xavier High SchoolHigh School Diploma
Frequently Asked Questions about Mack Reed
What company does Mack Reed work for?
Mack Reed works for Planetary Systems Ai
What is Mack Reed's role at the current company?
Mack Reed's current role is Head of Product at Planetary Systems AI.
What is Mack Reed's email address?
Mack Reed's email address is ma****@****lipr.ai
What is Mack Reed's direct phone number?
Mack Reed's direct phone number is 888-555*****
What schools did Mack Reed attend?
Mack Reed attended Brown University, Rhode Island School Of Design, Xavier High School.
What are some of Mack Reed's interests?
Mack Reed has interest in Multimedia, Mobile, Social Media, Social, Best Of X, Heavy Little Objects, Transgressional Art, I Built Xylovan, Web Design, Burning Man.
What skills is Mack Reed known for?
Mack Reed has skills like User Experience, Content Strategy, Information Architecture, Mobile Devices, Social Media, User Centered Design, Digital Media, Strategy, Start Ups, User Experience Design, Content Management, Strategic Communications.
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