Maxwell Turner Email & Phone Number

Charlotte, Nc, Us

Accelerated Growth and Transformation Through Data-Driven InsightsWhile seeking opportunities to lead Market Research in a large corporate setting, I founded Mack Turner Marketing Consulting and Insight, LLC to deliver transformative market research solutions that drive revenue and market share expansion. By aligning with C-suite objectives, I have successfully propelled businesses forward through data-driven insights and innovative strategies.Key Achievements:• Global Market Expansion: Spearheaded high-impact projects for a leading private equity firm, resulting in a successful acquisition, entry into new markets, and a significant increase in enterprise value.• Brand Revitalization: Developed and executed a comprehensive brand revitalization strategy.• AI-Powered Innovation: Pioneered the application of generative AI to uncover critical business insights, enabling clients to make data-driven decisions with unprecedented speed and accuracy. Through a deep understanding of complex business challenges, I have consistently delivered measurable results for clients across diverse industries. My ability to translate data into actionable strategies has positioned me as a trusted advisor to CEOs and CMOs seeking to drive sustainable growth.

Charlotte, Nc, Us

Driving Business Growth Through Market Centric Insights and InnovationAs a strategic leader at Bank of America Merrill Lynch, I spearheaded a team of sixty research professionals in delivering actionable insights that fueled product innovation, enhanced customer experience, and optimized marketing spend. By harnessing the power of data science, AI, and predictive analytics, I drove significant revenue growth and market share expansion across Wealth and Investment Management, Retail Banking, and Corporate and Investment Banking.Key Accomplishments:• Revenue Generation: Developed a customer contact personalization platform that exceeded revenue targets by eight percent, demonstrating the power of data-driven insights to drive business growth.• Innovation Leadership: Identified ten emerging consumer trends in social media and digital finance, leading to the development of groundbreaking products and services that captured market share.• Team Building and Development: Built and mentored a high-performing research team, fostering a culture of innovation and excellence.• Industry Recognition: Received multiple industry awards for research innovation and leadership, including multiple Ogilvy Awards and a Clarabridge Research Innovation Award.By aligning research efforts with business objectives, I successfully positioned Bank of America Merrill Lynch as a market leader through data-driven decision making.

Charlotte, Nc, Us

Driving Digital Transformation and Customer StrategyAs a strategic leader, I spearheaded the development and execution of market research initiatives to accelerate digital adoption and enhance customer experience within the retail banking sector. By delivering actionable insights, I drove the creation of innovative products and services that delivered significant revenue growth and market share gains.Key Accomplishments:• Digital Transformation: Played a pivotal role in the development of an industry-leading mobile banking platform with over twenty-six million users by identifying key barriers to channel adoption and crafting compelling customer journeys.• Revenue Optimization: Developed and implemented pricing optimization models that generated millions in additional revenue through data-driven pricing strategies.• Cost Reduction: Introduced operational excellence initiatives, resulting in over $5 million in cost savings through streamlined research processes and supplier optimization.• Customer Experience Enhancement: Conducted in-depth customer experience research to inform product design, service delivery, and brand positioning.By aligning market research with business objectives, I successfully helped position Bank of America as a leader in digital innovation and customer satisfaction.

Charlotte, Nc, Us

Driving Customer Satisfaction and LoyaltyAs the leader of the Customer Experience Research function, I was responsible for providing actionable insights to the Board, executive leadership, and sales teams to enhance customer engagement and drive business growth. By leveraging advanced analytics and ethnographic research, I successfully transformed customer research from a tactical function to a strategic business driver.Key Accomplishments:• Customer Satisfaction Improvement: Implemented a customer experience transformation initiative, resulting in a 50% increase in customer satisfaction and a significant uplift in customer acquisition.• Data-Driven Decision Making: Developed and implemented key performance indicators (KPIs) to measure customer experience and inform strategic decision-making.• Talent Development: Built and led a high-performing customer experience research team, providing mentorship and training to develop future leaders.By delivering actionable insights and driving customer-centric initiatives, I played a critical role in enhancing customer loyalty and driving revenue growth.

Charlotte, Nc, Us

Pioneering Market Research and Analytics for Corporate and Investment BankingI established and scaled the first market research and analytics function within corporate banking at NationsBank, subsequently leading the integration and expansion of the combined team following the merger with Bank of America. By leveraging advanced analytics and deep industry expertise, I delivered strategic insights that drove significant revenue growth and market share gains.Key Accomplishments:• Business Transformation: Restructured the Treasury Management business, resulting in a $100M+ increase in earnings through data-driven strategic planning and execution.• Market Leadership: Developed and implemented growth marketing strategies that propelled the firm to the number one market share position in multiple business lines.• Global Brand Building: Led a global brand strategy research initiative, shaping the brand identity and positioning across twenty countries.• Analytical Innovation: Pioneered the use of predictive analytics to identify high-value client segments and optimize sales and marketing efforts.Through a combination of strategic leadership, industry expertise, and advanced analytics, I successfully positioned the firm as a market leader in corporate and investment banking.

Master Of Business Administration, Marketing, Strategic Planning, Finance

Bachelor Of Arts, History, Anthropology, Management