Maxwell Turner Email and Phone Number
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Chief Marketing Officers face the critical challenge of ensuring their marketing strategies are informed by deep customer and market understanding. The absence of robust market intelligence can lead to missed opportunities and elevated marketing risk.My Expertise: I excel at leveraging market research and analytics to unlock sustainable competitive advantages. My career is marked by:•Driving Customer Acquisition and Retention: Utilizing market research and analytics to create targeted campaigns that resonate with specific customer segments and foster loyalty.•Developing Actionable Insights: Crafting insights that answer critical strategic business questions and inform corporate decision-making.•Optimizing Marketing Spend: Strategically allocating marketing investments to ensure maximum return on investment.What I Bring to the Table:1. Driving Strategic Market Leadership•Global Competitive Edge: Mastering cross-cultural dynamics in B2B and retail markets, I’ve led multinational research initiatives that reshaped go-to-market strategies.•Marketing ROI Optimization: By uncovering untapped market potential, I help brands maximize business investments and accelerate top-line growth.2. Mitigating Business Risks Through Data-Driven Decisions•Actionable Insights: My approach dives deep into customer behavior and market trends, translating complexity into clear, strategic action plans.•Decision Confidence: With predictive modeling and advanced analytics, I empower executive teams to make bold, well-informed decisions.3. Leading Innovation with Cutting-Edge Technology•Tech-Enabled Insights: I pioneered the adoption of advanced survey technologies, reducing research costs by over $5 million while boosting insight precision.•Award-Winning Impact: My contributions have earned multiple Ogilvy Awards and a Clarabridge Research Innovation Award.Core Expertise:•Strategic Market Research Leadership | C-Suite Collaboration | Insight-Driven Organizational Transformation•Product Innovation & Customer Experience Strategy | Competitive Monitoring & Cultural Listening•Advanced Analytics & AI Integration: Predictive Modeling, Machine Learning, CRM Strategy, and Multivariate Analysis (SAS, R, Python, SmartPLS, and more)I am actively seeking an executive market research leadership position, if your organization seeks to boost revenue through strategic customer acquisition, enhanced retention, and innovative product development, let’s connect.📧 macklturner10@gmail.com (704) 619-6885#ONO #opentowork
Mack Turner Marketing Consulting And Insights, Llc
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Executive Director - Insights, Analytics And Strategy (Consulting)Mack Turner Marketing Consulting And Insights, LlcCharlotte, Nc, Us
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Market Research ExecutiveMack Turner Marketing Consulting And Insight, Llc Apr 2020 - PresentAccelerated Growth and Transformation Through Data-Driven InsightsWhile seeking opportunities to lead Market Research in a large corporate setting, I founded Mack Turner Marketing Consulting and Insight, LLC to deliver transformative market research solutions that drive revenue and market share expansion. By aligning with C-suite objectives, I have successfully propelled businesses forward through data-driven insights and innovative strategies.Key Achievements:• Global Market Expansion: Spearheaded high-impact projects for a leading private equity firm, resulting in a successful acquisition, entry into new markets, and a significant increase in enterprise value.• Brand Revitalization: Developed and executed a comprehensive brand revitalization strategy.• AI-Powered Innovation: Pioneered the application of generative AI to uncover critical business insights, enabling clients to make data-driven decisions with unprecedented speed and accuracy. Through a deep understanding of complex business challenges, I have consistently delivered measurable results for clients across diverse industries. My ability to translate data into actionable strategies has positioned me as a trusted advisor to CEOs and CMOs seeking to drive sustainable growth.
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Global Insights And Market Research ExecutiveBank Of America Merrill Lynch Jul 2015 - Mar 2020Charlotte, Nc, UsDriving Business Growth Through Market Centric Insights and InnovationAs a strategic leader at Bank of America Merrill Lynch, I spearheaded a team of sixty research professionals in delivering actionable insights that fueled product innovation, enhanced customer experience, and optimized marketing spend. By harnessing the power of data science, AI, and predictive analytics, I drove significant revenue growth and market share expansion across Wealth and Investment Management, Retail Banking, and Corporate and Investment Banking.Key Accomplishments:• Revenue Generation: Developed a customer contact personalization platform that exceeded revenue targets by eight percent, demonstrating the power of data-driven insights to drive business growth.• Innovation Leadership: Identified ten emerging consumer trends in social media and digital finance, leading to the development of groundbreaking products and services that captured market share.• Team Building and Development: Built and mentored a high-performing research team, fostering a culture of innovation and excellence.• Industry Recognition: Received multiple industry awards for research innovation and leadership, including multiple Ogilvy Awards and a Clarabridge Research Innovation Award.By aligning research efforts with business objectives, I successfully positioned Bank of America Merrill Lynch as a market leader through data-driven decision making. -
Market Research Executive, Retail And InnovationBank Of America Dec 2008 - Jul 2015Charlotte, Nc, UsDriving Digital Transformation and Customer StrategyAs a strategic leader, I spearheaded the development and execution of market research initiatives to accelerate digital adoption and enhance customer experience within the retail banking sector. By delivering actionable insights, I drove the creation of innovative products and services that delivered significant revenue growth and market share gains.Key Accomplishments:• Digital Transformation: Played a pivotal role in the development of an industry-leading mobile banking platform with over twenty-six million users by identifying key barriers to channel adoption and crafting compelling customer journeys.• Revenue Optimization: Developed and implemented pricing optimization models that generated millions in additional revenue through data-driven pricing strategies.• Cost Reduction: Introduced operational excellence initiatives, resulting in over $5 million in cost savings through streamlined research processes and supplier optimization.• Customer Experience Enhancement: Conducted in-depth customer experience research to inform product design, service delivery, and brand positioning.By aligning market research with business objectives, I successfully helped position Bank of America as a leader in digital innovation and customer satisfaction. -
Market Research Executive, Customer ExperienceBank Of America Nov 2007 - Dec 2008Charlotte, Nc, UsDriving Customer Satisfaction and LoyaltyAs the leader of the Customer Experience Research function, I was responsible for providing actionable insights to the Board, executive leadership, and sales teams to enhance customer engagement and drive business growth. By leveraging advanced analytics and ethnographic research, I successfully transformed customer research from a tactical function to a strategic business driver.Key Accomplishments:• Customer Satisfaction Improvement: Implemented a customer experience transformation initiative, resulting in a 50% increase in customer satisfaction and a significant uplift in customer acquisition.• Data-Driven Decision Making: Developed and implemented key performance indicators (KPIs) to measure customer experience and inform strategic decision-making.• Talent Development: Built and led a high-performing customer experience research team, providing mentorship and training to develop future leaders.By delivering actionable insights and driving customer-centric initiatives, I played a critical role in enhancing customer loyalty and driving revenue growth.
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Market Research And Analytics Executive, Global Corporate And Investment BankingBank Of America Jun 1994 - Nov 2007Charlotte, Nc, UsPioneering Market Research and Analytics for Corporate and Investment BankingI established and scaled the first market research and analytics function within corporate banking at NationsBank, subsequently leading the integration and expansion of the combined team following the merger with Bank of America. By leveraging advanced analytics and deep industry expertise, I delivered strategic insights that drove significant revenue growth and market share gains.Key Accomplishments:• Business Transformation: Restructured the Treasury Management business, resulting in a $100M+ increase in earnings through data-driven strategic planning and execution.• Market Leadership: Developed and implemented growth marketing strategies that propelled the firm to the number one market share position in multiple business lines.• Global Brand Building: Led a global brand strategy research initiative, shaping the brand identity and positioning across twenty countries.• Analytical Innovation: Pioneered the use of predictive analytics to identify high-value client segments and optimize sales and marketing efforts.Through a combination of strategic leadership, industry expertise, and advanced analytics, I successfully positioned the firm as a market leader in corporate and investment banking.
Maxwell Turner Skills
Maxwell Turner Education Details
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University Of South CarolinaFinance -
University Of South CarolinaManagement
Frequently Asked Questions about Maxwell Turner
What company does Maxwell Turner work for?
Maxwell Turner works for Mack Turner Marketing Consulting And Insights, Llc
What is Maxwell Turner's role at the current company?
Maxwell Turner's current role is Executive Director - Insights, Analytics and Strategy (Consulting).
What is Maxwell Turner's email address?
Maxwell Turner's email address is ma****@****ica.com
What is Maxwell Turner's direct phone number?
Maxwell Turner's direct phone number is (866) 607*****
What schools did Maxwell Turner attend?
Maxwell Turner attended University Of South Carolina, University Of South Carolina.
What skills is Maxwell Turner known for?
Maxwell Turner has skills like Segmentation, Banking, Financial Services, Strategic Planning, Management, Marketing Research, Strategy, Analytics, Business Strategy, Customer Experience, Competitive Intelligence, Market Research.
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