Evermix is a music tech start-up that has revolutionised the way live music is recorded, streamed and published using a mobile phone. Evermix has created a hardware/software solution that allows DJs to record or stream live sets in professional quality using their phones and instantly publish and share them with all the major streaming networks. This first-in-market product/service has been heralded by the industry as a game-changer that allows a huge amount of untapped content to be captured and monetised.• Responsible for the overall strategic leadership of the business, building the commercial model and defining the Evermix brand • Taking overall management of the tech strategy and ensuring its implementation • Developing strong relationships with artists, promoters and music industry partners as well as trade and licensing bodies.• Raised over £2m across 2 rounds of investment. • Took a start-up from an idea to a fully developed and robust business model with a network of retailers globally as well as a strong D2C sales model. • Won a £300k Innovate UK government grant for R&D• Selected for a number of prestigious industry innovation awards.

Keakie started as a curated music streaming platform, championing the discovery of new global music. The platform is now evolving into a fan engagement platform, harnessing new technologies to allow artists, labels and promoters to better engage with, grow and monetise their audiences.Brought in by the investors to build the new business model and lead the transformation process

mzero4 is a strategic Brand & Marketing Consultancy working on behalf of artists and rights holders to partner with brands and media owners in the entertainment space.Successful artist brand partnerships delivered for the likes of Rudimental, Gorgon City, Toolroom Records, Jess Glynne & Lily AllenWith brands including Virgin Atlantic, Fiat, Adidas, AB Inbev, Nikon, L'Oreal & Microsoft

Apollo World Touring own & produce World Tour in partnership with Will Smith's Westbrook Inc.30k+ capacity Purpose-driven live events featuring international A-listers, influencers & local superstars from cities around the worldHolder of a global licence from Formula 1 to create a global entertainment TV format for broadcast. Partnership with IMAX to create a series of artist performance films launching Q2 2021.Overall responsibility for Apollo's Live business, managing the teams responsible for Talent procurement, promoter partnerships and all aspects of production • Responsibility to deliver $6m annual revenue target from live event licences, ticketing, F&B and merch • Production and budget management of 30k+ capacity events around the world • A-list Talent procurement for festivals (eg Miley Cyrus, Robbie Williams, Post Malone, Justin Bieber) and IMAX films • Facilitating the Brand Partnerships sales team to build and deliver multi-million dollar international sponsorship and activation opportunities.

BE Viacom was the business unit responsible for delivering international brand partnerships and advertising sales across Viacom’s portfolio of media brands including MTV, Nickelodeon & Comedy Central.Responsibility for the international (global excl US) client and media agency business in continental Europe. Dealing directly at CMO level to develop business opportunities, new product and marketing strategies internationally.• Grew annual revenues almost 15% to over $25m • Developed innovative partnerships with other media brands including Spotify & Twitter to deliver additional integrated media opportunities for clients • Responsible for two of the highest earning (@ €2m+/yr) multi-year MTV EMA sponsorships • Renegotiated / extended the long-running Isle of MTV Malta deal with the new Maltese government

MCBX is a social engagement agency connecting brands, entertainment properties and audiences around branded content campaigns across proprietary and 3rd party digital platforms.Responsible for establishing the business model from start-up.Development and implementation of the new business strategy including sales forecasting and overall financial planning, reporting to the Board of Investors.Creation of an innovative and cost-effective content distribution modelClients included Universal Music, Warner Music, EA Games, Mazda, 3 Mobile and Topshop. Strategic partnerships created with key agencies including Carat, Mindshare, Frukt Communications, Freud Communications and OMD.

All The Worlds was a JV with Universal Music established to create global, brand-led live music event and content platforms. In March 2009, under licence from Formula One Management, ATW launched F1 Rocks™, a series of multi-artist live music events from F1 locations around the world. Artists included Beyonce, Black Eyed Peas, No Doubt and many more. Content from F1 Rocks™ was distributed to media owners globally as two TV shows.• Day-to-day leadership of the commercial and marketing functions of the business including a network of international sales agents in key territories • Setting up, managing and growing the business in Asia • Securing and management of key commercial and marketing partner relationships including LG, Singapore Tourism Board, Diageo, Red Bull, Philip Morris, Red Bull & Heineken • Creation of through-the-line marketing campaigns across all international media • Strategic planning, budgeting and execution of media and PR • Exceeded target revenues from ticketing, VIP corporate packages & F&B• The first F1 Rocks Singapore event delivered over $5m USD in sponsorship revenue and generated a media value of $14.5m

STREAM was a pioneer in the field of brand entertainment, working globally with brands to engage consumers through entertainment properties and content across all media.• Leadership of the company as part of the Senior Management team.• Personnel and budget management reporting to the MD & the TBWA Board.• Development of the strategic direction and core offer of the business.• Driving the business by growing existing clients and identifying new opportunities. • Overseeing B2B marketing & PR to raise and maintain the profile of the company. • Building a personal profile through speaking engagements and PR Nissan Europe - A series of international brand and product campaigns using ground-breaking marketing concepts linking experiential marketing with digital technology.LG (Global) - Two global product launches as lead agency in a multi-agency team. Pernod Ricard International - A global music / AFP content platform for Chivas Regal

Responsible for 3 teams incorporating Marketing, Events & Trade Marketing all working with MTV’s international clients and regional marketing teams. Tasked with growing revenues from new, non-core business opportunities and created an in-house ‘agency’ approach to the business.Conceived and implemented new international event properties/franchises with the Sales & Sponsorship teams. Worked hand in hand with the Sales teams, clients and their agencies to identify brand engagement / marketing solutions for commercial partners.Development and implementation of international B2B marketing strategy.

Developing new business from existing clients including Nike Europe, Ray Ban, Levis and Dockers. Bringing on new clients including Harvey Nichols, MTV & Sci Fi Channel.

Started as Graduate Trainee in Research, moving to the Ad Sales team after completion of the traineeship