Macky Mina Email & Phone Number

Hamburg, Germany

I was an Associate Global Copy Director for Clé de Peau Beauté, one of Shiseido's ultra-luxury beauty brands. As part of the global team, I developed communications for key markets such as Japan, China and USA, creating integrated campaigns that involved film, socials and retail activation.

Singapore

I was a copy-based Creative Director on SK-II, which is P&G's prestige/luxury skin care brand. I developed concepts and produced content for the brand's major touchpoints - TV, online & retail - across several key markets such as Japan, Korea, China and USA. Beyond SK-II, I’m also part of the regional Olay team, developing integrated campaigns for SEA, AU/NZ and China.

Singapore

Senior copywriter from 2013-2015, then Associate Creative Director from 2015-2016. I was on the Pond's account, one of Unilever's major beauty brands. As part of the global team, I created integrated campaigns for key markets such as the Philippines, Thailand, Indonesia, India, South Africa and Mexico, as well as specialized markets such as China, Japan and the United States.

Philippines

In Publicis-Manila, I was one of the agency's "coffee-writers," writing scripts, stories, concepts, even poetry for NESCAFÉ. Heavily involved from research to planning, from ideation to production, I created several 360 campaigns for all of NESCAFÉ's platforms: Pure Solubles, Mixes, & Premium Coffee. Before leaving Publicis, I was part of the pitch team that launched ABS-CBN Mobile, the fourth telco player in the Philippine market.

Manila

Bates 141 was my first foray into the beauty category, having worked on integrated marketing campaigns for Pond's and Avon Philippines. My five years in Bates also saw my formation in "SHEconomy," being part of the team that relaunched and evolved HSBC Red MasterCard, the Philippines' first ever credit card exclusively for women.

Philippines

Promoworks is a third-party activation agency that services multinational FMCG companies, mainly Unilever. As an Activation Specialist for the Unilever team, I was in charge of supervising all on-ground and retail activation of Unilever's personal care brands (Pond's, Dove, Sunsilk, Axe, Rexona) across provinces in the South Luzon region.