Maclaine Borne Email & Phone Number

- Shaping strategic planning, partnering with the executive team in defining short and long-range plans and initiatives, establishing financial plans and budgets- Presiding over all eCommerce operations utilizing Shopify, enabling marketplace expansion and growth while creating rich digital experiences for consumers- Directing the eCommerce team in overseeing website performance, marketing, merchandising, content, user experience, and analytics- Conducting market and consumer research, gathering and compiling data, identifying market-specific trends, gaining competitive intelligence, and articulating marketing, channel, and pricing strategies - Strategizing and executing impactful digital campaigns and initiatives (web, email, search)- Revamping SMS strategy via analytics, A/B testing, and content optimization- Measuring and tracking KPIs, growth, and efficiency targets, leveraging analytics to evaluate performance, and continuously fine-tuning strategies to maximize returns- Championing SEO, developing link-building strategies, overhauling website architecture and taxonomy, making website accessible and ADA compliant, and continuously evolving the user journey- Scrutinizing the customer journey across funnels to uncover gaps and deficiencies, develop corrective measures, drive improvement, and create customer LTV- Conducting A/B and MVT testing, utilizing insights to streamline strategies and optimize funnels, evolving the customer experience- Orchestrating end-to-end new product launches, from market analysis and sourcing to pricing, positioning, channel strategies, and launching, exceeding 100% of KPIs and goals- Modernizing existing processes and introducing new procedures, technologies, and data tools, leading transition from external to in-house product photography, creating a data-driven marketing environment

- Established logistics strategies to enable the time and cost-effective movement of merchandise for both customer orders and stores- Coordinated replenishment across 400+ stores, analyzing sales data while researching market trends to effectively stock stores while maintaining quality control and preventing stock losses- Built and maintained productive relations with a large portfolio of carriers, maintaining an optimized and cost-effective shipping process

Escondido, California

- Aid in creating and implementing social media marketing strategies- Specialization in content for Twitter and Pinterest- Create blog topics and write blogposts- Source local opportunities and events- Create monthly social reports- Capture and edit photography and content

- Creating and implementing marketing plans that include designing media and updating the website and social media- Capturing media and utilizing photoshop for website and social media use- Providing information on memberships along with registering new members into CSI computer system- Run monthly reports to gauge sales and create strategies

- First method of contact for clientele to relay information regarding facility and amenities- Handling transactions of money and EFTs to maintain a balanced till along with closing the building and cash drawer, and other managerial duties