Maclaine Purdy Email & Phone Number

Chicago, Illinois, United States

Chick-fil-A I Strategy: Market (Local)Additional Involvement:- Citizens of Starcom: Company Wide Culture Member- 2020 Winter Intern Panelist- 2020 Egalite (LGBTQ+) Ally Panelist

Kellogg's I Strategy/Investment: Shopper MarketingAdditional Involvement:- 2019 Summer Egalite Internship Co-Lead / Mentor- 2020 Summer Egalite Internship Co - Lead / Mentor- Chicago Federal Advertising Association Starcom Representative / College Recruiter- Shopper Vendor Communications Lead- Kellogg's Culture Committee Lead- Citizens of Starcom: Company Wide Culture Member- Nominee + participant for the 2019 Spring + Winter Experience Design Pro-bono Client… Show more Kellogg's I Strategy/Investment: Shopper MarketingAdditional Involvement:- 2019 Summer Egalite Internship Co-Lead / Mentor- 2020 Summer Egalite Internship Co - Lead / Mentor- Chicago Federal Advertising Association Starcom Representative / College Recruiter- Shopper Vendor Communications Lead- Kellogg's Culture Committee Lead- Citizens of Starcom: Company Wide Culture Member- Nominee + participant for the 2019 Spring + Winter Experience Design Pro-bono Client Workshops Show less

Chicago, Il

Kraft Heinz I Strategy/Investment: Shopper Marketing and Springboard/DEVOURAdditional Involvement - Took over 30+ Associate/Senior Associate meeting, developed four active culture focused committees to promote cross brand team engagement - Kraft Event Planning Team - 2019 Winter Internship Mentor - Selected to speak at UIC as representative of Starcom agency & Egalite program - 2019 Egalite Summer Internship Co-Lead - Citizens… Show more Kraft Heinz I Strategy/Investment: Shopper Marketing and Springboard/DEVOURAdditional Involvement - Took over 30+ Associate/Senior Associate meeting, developed four active culture focused committees to promote cross brand team engagement - Kraft Event Planning Team - 2019 Winter Internship Mentor - Selected to speak at UIC as representative of Starcom agency & Egalite program - 2019 Egalite Summer Internship Co-Lead - Citizens of Starcom: Company Wide Culture Member Show less

Chicago, Illinois

- Received the CURA award for personal contributions to the published Privacy Literacy and Social Media study as an undergraduate student

Chicago, Illinois

- Assisted with ‘drive to store’ strategic tactics associated with a high profile Grand Opening for Marshalls in NYC, contributed tactic implemented in Grand Opening- Conducted inquiry research and note compilation follow-ups concluding varied status & Grand Opening meetings- Created an Égalité driven ‘Trans Inclusive’ campaign in a complete & integrated advertising plan (OOH, digital, social + activations)- Produced Ungendered 101 branded best practices… Show more - Assisted with ‘drive to store’ strategic tactics associated with a high profile Grand Opening for Marshalls in NYC, contributed tactic implemented in Grand Opening- Conducted inquiry research and note compilation follow-ups concluding varied status & Grand Opening meetings- Created an Égalité driven ‘Trans Inclusive’ campaign in a complete & integrated advertising plan (OOH, digital, social + activations)- Produced Ungendered 101 branded best practices addressing corporate communications and advertising strategies to the LGBTQ+ community- chosen as Leo Burnett’s bid for the Human Rights Campaign’s Corporate Equality Index Show less

Chicago, Illinois

• Supported the Strategy Team on Samsung in New York while working remotely in Chicago• Built a client ready report regarding VR recommendations: 2016 Holiday, Competitive Set and Future Forecasts- Collaborative Future Recommendation partnership selected for future client pitch • Developed working proficiency using media tools including MRI, eMarketer & Mintel• Generated media plan and target audience insight for a 6 month/$3M awareness campaign addressing gender… Show more • Supported the Strategy Team on Samsung in New York while working remotely in Chicago• Built a client ready report regarding VR recommendations: 2016 Holiday, Competitive Set and Future Forecasts- Collaborative Future Recommendation partnership selected for future client pitch • Developed working proficiency using media tools including MRI, eMarketer & Mintel• Generated media plan and target audience insight for a 6 month/$3M awareness campaign addressing gender inclusivity• Took lead on constructing a consistent design approach for cross agency material with unique use of graphics/visual displays Show less

Chicago, Illinois

• Strategized social media marketing approaches in order to amplify content across platforms & monitor impressions, reaching a 100% click-through/following increase during a 6-month period• Instituted unique content to promote first-time consultations and brand awareness • Designed branded activations and owned media support for store opening February 4, 2016 • Implemented sample floor plans, conceptual design, surface treatment, and aesthetic room flow for 7+… Show more • Strategized social media marketing approaches in order to amplify content across platforms & monitor impressions, reaching a 100% click-through/following increase during a 6-month period• Instituted unique content to promote first-time consultations and brand awareness • Designed branded activations and owned media support for store opening February 4, 2016 • Implemented sample floor plans, conceptual design, surface treatment, and aesthetic room flow for 7+ clients• Cultivated and maintained relationships with other designers and vendors while independently operating store Show less

Bachelor’S Degree, Communication And Media Studies

- Outstanding Communication Major Award Recipient (1 of 2 students awarded in the major) - Lambda Pi Eta’s Honors Society Member - Dean's.

Communication, Journalism, And Related Programs

- Accepted into the William Allen White School of Journalism - Sigma Kappa Sorority, Head Apparel Chair & Media Designer - University.