Maclean Odiesa Email & Phone Number

Kenya

Nairobi, Kenya

SaaS Thrive is a blog focused on helping SaaS startups and large enterprises improve their search visibility and grow their organic traffic plus ROI. Learn more at saasthrive.com

New York, United States

When Pipedrive hired me, they weren’t showing up on search engines for some of their keyword keywords. After two months, I helped them rank for their highest converting keywords to boost their organic search traffic. The initial plan involved developing an effective SaaS SEO strategy, resolving technical issues and implementing a solid SaaS content strategy to grow their traffic over time.I kicked off the project by doing the following:Performed SaaS keyword research to identify the right keywords to target for pillar pages. I also created topic clusters to determine topics I could use for content creation and conducted a technical audit at a structural level to find issues affecting the website. Additionally, I recommended ongoing technical monitoring to prevent any problems from popping up. I also performed competitive analysis to know where their competitors were getting their links from plus the authority of those links to plan my SaaS link building strategy accordingly. I then developed SaaS content marketing strategy after evaluating Pipedrive's competitors to know the perfect content types to produce. I implemented content creation with a consistent SaaS content strategy.I began creating content at a consistent pace after developing a clear outline of the keywords to target, how Pipedrive’s content should be written and how to distribute it to their target audience. I came up with a list of keywords I wanted to target and created in-depth content for each keyword to ensure I had blog posts appearing for all the keywords in different variants of search queries.Here are the results I achieved:Organic traffic has increased by over 257%, an increase of about 70,000 new users.

Boston, Massachusetts, United States

Zaius is a customer data software that allows customers to gather and disseminate customer data to different sales, analytics and marketing tools. Though Zaius had great, consistent growth, it wasn’t what they wanted. So, they asked me to look for areas that needed improvement.I analyzed Zaius’s content and keyword targeting to see if they were focusing on phrases that drove the most traffic. I developed a plan their team could work with for technical best practices, content production, SaaS content marketing strategy and keyword targeting moving forward. I also built internal links to the most important pages on their website from a traffic perspective.During the initial weeks of the project, I created a plan for keyword targeting updates, site design changes, content and technical optimization updates to allow better link juice flow to important pages on their site to boost traffic. After the changes were made, I built links to those pages. Zaius implemented my recommendations immediately and started seeing results within 3 months. I also suggested an aggressive SaaS link building strategy that contributed to the quick results. The planning phase involved giving Zaius’s development, social and content team recommendations they could implement to see immediate changes and also a long-term plan they could use for future updates.The Zaius team utilized my recommendations and created well-optimized content. After creating the initial plan for their team to work with, I focused all my time on link building. I position the links to the target pages I noticed were most influential in their search traffic growth.

Halifax, California

Proposify wanted more organic search traffic to feed into their emailing list, which is their biggest source of converting potential customers. I focused the majority of my content around creating gated proposal guides, proposal templates, ebooks and worksheets behind an email signup prompt. Every time someone typed their email on a dedicated landing page they were sent the resource through email and looped into Proposify’s marketing automation database. I also wrote well-researched blog posts that ranked on Google’s 1st page and helped create buzz around these resources. Proposify provided valuable insights into their audience and clarity about what they wanted their project to focus around. I worked with that data to conduct an SEO site audit to see if their site needed any structural changes, a content audit to establish if there were any blind spots they had toward their audience and keyword research to identify new opportunities. After the analysis, I produced large and small content pieces that focused on high-converting keywords.The original plan was based on creating new large content pieces that Proposify could use to gain traffic through the search engines. I also ensured their website’s technical structure was solid and didn’t need any larger SEO changes before moving on to the production process. Before proceeding, I checked everything thoroughly and conducted a technical audit, keyword research and developed a content strategy. After performing the analysis, I found some technical issues on their website that Proposify’s team resolved. I then began creating large content assets using the data I had collected from Proposify and through keyword research.