Brian Macleod Email and Phone Number
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Award-winning journalist and corporate communicator. Background includes more than 30 years in journalism in progressively responsible management positions at seven newspapers. Currently night news editor at the Windsor Star. Seven years in external-internal communications at the largest division of a major international mining company. Track record of successful initiatives in print and digital journalism, as well as employee and crisis communications.
Windsor Star
View- Website:
- windsorstar.com
- Employees:
- 102
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Night News EditorWindsor Star Feb 2021 - Present -
EditorThe Western Producer, Glacier Media Oct 2014 - Apr 2020SaskatoonIntroduced workflow changes to our digital process, generating a significant increase in readerengagement. I also steered the newsroom through downsizing by establishing priorities andcommunicating extensively with staff. Managed investigation and production of numerous indepthstories.Our newsroom won more than 40 editorial awards, and I have been recognized for opinionwriting in agriculture by the North American Agricultural Journalists and the Canadian FarmWriters Federation.• Oversaw all editorial related activities, digital and print, at Canada’s largest newspapercovering agriculture.• Managed veteran newsroom of 18 staff with seven bureaus, fostering newsroom integrationwithin the corporate structure to support corporate objectives.
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Director, Regional Content, North And Central Ontario GroupSun Media Oct 2012 - Oct 2014Sudbury, OntarioSteered 19 newsrooms with almost 150 editorial employees through significant downsizing byhelping to develop priorities and establish best use of resources. I also ensured social mediainitiatives were at the forefront of the group's digital strategy. (This position was held in conjunction with my duties as managing editor of The Sudbury Star.)• Oversaw all editorial related activities and budgets at six daily and 13 weekly publications.• Ensured corporate policies and procedures were followed across the division.• Responsible for personnel and HR issues for all publications.• Launched design and content improvements across the division. -
Managing Editor, The Sudbury StarThe Sudbury Star Feb 2006 - Oct 2014Sudbury, OnShifted our focus to a digital-first newsroom, through the introduction of new technology,training and goal-setting. The Sudbury Star led all Sun Media community newspapers inmeasurable digital success.• Weekly columnist on provincial affairs for 22 daily community newspapers for Sun Media.• Editorial writer, locally and for Sun Media newspapers across the country.• Member of three website design and content committees for Sun media newspapers. Spoke towestern division of community newspapers on how to best implement online improvements.• The Sudbury Star led all of Sun Media’s community daily newspapers in website page viewsand unique visitors for several years.• Introduced the use of live-blogging to the division. Trained division personnel in best use ofsocial media and video.
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City EditorBrantford Expositor Jun 2002 - Feb 2006Brantford, Ontario, CanadaSupervised newsroom of 16 reporters, photographers and editors. Responsible for all local content in the Expositor.
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Layout Editor/Editorial Page EditorSt. Catharines Standard 2000 - Jun 2002Greater St-Catharines-Niagara Metropolitan AreaAs layout editor responsible for content and design of pages in The Standard. As editorial page editor responsible for all content on opinion pages, including writing editorials. -
Communications SpecialistFalconbridge Limited Jun 1993 - Nov 1999Sudbury, OntarioI steered the company through several crisis events, including fatalities, accidentinvestigations and labour issues. I also helmed strategic communications initiatives, such asbusiness literacy for employees, and explaining corporate plans to the media and the localcommunity.I participated in the Keep Mining in Canada campaign to lobby MPs on Parliament Hill aboutthe need for realistic legislation in the mining industry. As well, I helped align the division'sbranding and philanthropic activities to ensure they matched corporate goals.• Arranged and conducted media relations.• Published monthly company newspaper.• Planned and executed internal communications campaigns, prepared presentations for divisionexecutives, assisted in production of annual reports, wrote and produced the division’sbrochures.• Managed Sudbury Division’s corporate philanthropy program.• Assisted in preparing crisis communications plan, including media training for senior managersand the company’s emergency response team.• Helped develop and implement strategic communications tied to the division’s business plan.• Active in Keep Mining in Canada campaign’s lobby initiatives with MPs in Ottawa.• Accountable for organization of special events for employee relations. -
Managing EditorKirkland Lake Northern Daily News Jul 1990 - Jun 1993I was responsible for all content in a daily newspaper with a newsroom of 10 editors, reporters and photographers.
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Managing Editor/ReporterHalton Hills Herald May 1987 - Jul 1990As senior reporter I covered politics – federal, provincial and municipal affairs and the police beat.As managing editor I was responsible for all content in a bi-weekly newspaper.
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Sports Editor/ReporterKincardine News Apr 1986 - May 1987Kincardine, Ontario, CanadaCovered all sports and the police beat, and wrote general assignments in a weekly newspaper. Also covered the police beat and general assignment news.
Brian Macleod Skills
Brian Macleod Education Details
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Major: Political Science, Minor: Economics -
Journalism
Frequently Asked Questions about Brian Macleod
What company does Brian Macleod work for?
Brian Macleod works for Windsor Star
What is Brian Macleod's role at the current company?
Brian Macleod's current role is Night News Editor at Windsor Star.
What is Brian Macleod's email address?
Brian Macleod's email address is br****@****ook.com
What schools did Brian Macleod attend?
Brian Macleod attended York University, Sheridan College.
What are some of Brian Macleod's interests?
Brian Macleod has interest in Politics, Film And The Blue Jays, Chess, Reading, Media.
What skills is Brian Macleod known for?
Brian Macleod has skills like Newspapers, News Writing, Online Journalism, Journalism, Editing, Layout, Editorial, Media Relations, Breaking News, Copy Editing, Social Media, Magazines.
Who are Brian Macleod's colleagues?
Brian Macleod's colleagues are Dead Spark, Trevor Girard, Carol Fader, Dave Tronchin, Taylor Campbell, Mark Wilson, Sharon Hill.
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Brian Macleod
Product Management | Digital Health & Medical Devices | Strategic Planning | Continuous Improvement | Risk Management | Product DevelopmentGreater Halifax Metropolitan Area -
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