Brian Macleod Email & Phone Number

Saskatoon

Introduced workflow changes to our digital process, generating a significant increase in readerengagement. I also steered the newsroom through downsizing by establishing priorities andcommunicating extensively with staff. Managed investigation and production of numerous indepthstories.Our newsroom won more than 40 editorial awards, and I have been recognized for opinionwriting in agriculture by the North American Agricultural Journalists and the Canadian FarmWriters Federation.• Oversaw all editorial related activities, digital and print, at Canada’s largest newspapercovering agriculture.• Managed veteran newsroom of 18 staff with seven bureaus, fostering newsroom integrationwithin the corporate structure to support corporate objectives.

Sudbury, Ontario

Steered 19 newsrooms with almost 150 editorial employees through significant downsizing byhelping to develop priorities and establish best use of resources. I also ensured social mediainitiatives were at the forefront of the group's digital strategy. (This position was held in conjunction with my duties as managing editor of The Sudbury Star.)• Oversaw all editorial related activities and budgets at six daily and 13 weekly publications.• Ensured corporate policies and procedures were followed across the division.• Responsible for personnel and HR issues for all publications.• Launched design and content improvements across the division.

Sudbury, On

Shifted our focus to a digital-first newsroom, through the introduction of new technology,training and goal-setting. The Sudbury Star led all Sun Media community newspapers inmeasurable digital success.• Weekly columnist on provincial affairs for 22 daily community newspapers for Sun Media.• Editorial writer, locally and for Sun Media newspapers across the country.• Member of three website design and content committees for Sun media newspapers. Spoke towestern division of community newspapers on how to best implement online improvements.• The Sudbury Star led all of Sun Media’s community daily newspapers in website page viewsand unique visitors for several years.• Introduced the use of live-blogging to the division. Trained division personnel in best use ofsocial media and video.

Brantford, Ontario, Canada

Supervised newsroom of 16 reporters, photographers and editors. Responsible for all local content in the Expositor.

Greater St-Catharines-Niagara Metropolitan Area

As layout editor responsible for content and design of pages in The Standard. As editorial page editor responsible for all content on opinion pages, including writing editorials.

Sudbury, Ontario

I steered the company through several crisis events, including fatalities, accidentinvestigations and labour issues. I also helmed strategic communications initiatives, such asbusiness literacy for employees, and explaining corporate plans to the media and the localcommunity.I participated in the Keep Mining in Canada campaign to lobby MPs on Parliament Hill aboutthe need for realistic legislation in the mining industry. As well, I helped align the division'sbranding and philanthropic activities to ensure they matched corporate goals.• Arranged and conducted media relations.• Published monthly company newspaper.• Planned and executed internal communications campaigns, prepared presentations for divisionexecutives, assisted in production of annual reports, wrote and produced the division’sbrochures.• Managed Sudbury Division’s corporate philanthropy program.• Assisted in preparing crisis communications plan, including media training for senior managersand the company’s emergency response team.• Helped develop and implement strategic communications tied to the division’s business plan.• Active in Keep Mining in Canada campaign’s lobby initiatives with MPs in Ottawa.• Accountable for organization of special events for employee relations.

I was responsible for all content in a daily newspaper with a newsroom of 10 editors, reporters and photographers.

As senior reporter I covered politics – federal, provincial and municipal affairs and the police beat.As managing editor I was responsible for all content in a bi-weekly newspaper.

Kincardine, Ontario, Canada

Covered all sports and the police beat, and wrote general assignments in a weekly newspaper. Also covered the police beat and general assignment news.

B.A. Combined Honours, Major: Political Science, Minor: Economics

Major: Political Science, Minor: Economics

Diploma, Journalism

Activities and Societies: I was a student member of the Journalism Advisory CommitteeJournalism - print and broadcast diploma, second.