Carolyn Macleod Email & Phone Number

Greater Boston Area

Led social media strategy and execution (across Facebook, Twitter, Instagram, YouTube) for the history documentary film series, American Experience, nationally broadcast on PBS.Grew American Experience’s social media audience by 40% in three years.Launched a social-first campaign to celebrate heritage and history months, resulting in 2x the average engagement rate.Launched and coproduced a new YouTube concept for the American Experience channel exploring the topics of the documentaries though the lens of media criticism.

Boston, Massachusetts

• Led strategic design and implementation for all digital marketing• Set goals and used data (Google Analytics, in-platform reporting, Excel) to track progress and evaluate content• Created all marketing video content, from conception, filming, editing, visual effects, and publication• Managed web content via CMS system (Epi) and project manages website health and growth with an outside development company• Managed budget, segmentation and content for paid digital advertising - AdWords, Facebook, Instagram, YouTube

Boston, Massachusetts

• Led strategic design and implementation for the Huntington's digital marketing initiatives• Utilized data analysis (Google Analytics, in-platform reporting, Excel) to track progress against goals and optimize digital strategy• Created all video content - from conception, filming, editing, visual effects, and publication• Project managed web content and site development with an outside development company• Published daily content on company social media accounts: Facebook, Twitter, Instagram, YouTube, Tumblr, Yelp, and Periscope• Maintained website content• Produced (using both HTML and WYSIWYG editor) all email marketing pieces

Boston, Massachusetts

• Supported grantees in application process and project managed processing of submitted materials for over 120 applications to three state cultural grants programs: Cultural Facilities Fund, Cultural Districts, and Adams Arts programs• Co-led seminars and workshops across the state and online• Arranged logistics for a 6-day panel with experts from across the countryTemporary contract position lasting six months.

Boston, Massachusetts

Arts Administration program (Sept. '12 - Aug. '14)• Managed data in department databases• Completed research for program staff• Executed direct mail campaigns to prospective students, including inventory management and ordering of print materials • Maintained webpage content• Oversaw the production of the program's bi-weekly e-newsletter (using Constant Contact)• Provided general administrative support (email, phone, fax, etc.)College of Fine Arts (Sept. '13 - May '14) • Acted as first point-of-contact current and prospective students• Collaborated with Associate Director and Director of School of Visual Arts on various projects, including student gallery presentations and visiting artists• Built and maintained Access database for tracking prospective and current studentsMET College, Enrollment Services (Sept. '13 - Aug. '14)• Assisted current and prospective students via phone and email• Maintained college-wide database, including logging all interactions with current and prospective students

Cambridge, Massachusetts

• Provided administrative support for Passim School of Music teachers• Managed student services, including registration and check-in• Managed after-hours box office and ticketing phone line• Point-of-contact for all customer service after normal business hours

Master Of Science (M.S.), Arts Administration

Bachelor'S Degree, Music Teacher Education