Maclovio Fernandez, Mba Email & Phone Number

Texas, United States

Dallas-Fort Worth Metroplex

• Manage client portfolio of advertising accounts for high-profile dealership groups valued over $600K of monthly billing
• Consult with dealership stakeholders to create a marketing strategy utilizing suite of Dealer.com advertising products and channels including search, display, social, digital video and connected TV
• Advise dealer clients based on market trends and industry best practices to maximize partnership value, foster portfolio growth and secure client retention
• Monitor advertising performance, troubleshoot system errors or strategy adjustments and execute optimizations to achieve dealership business and marketing goals

Dallas-Fort Worth Metroplex

-Manage a list of over 50 Ford dealership franchises, creating and executing client digital marketing strategies utilizing Dealer.com suite of products and services.-Advise clients and execute on website and advertising strategy by leveraging product expertise with the goal of optimizing account performance, product utilization and continued product.

Irving, Texas

-Successfully managed book of business of 155 automotive dealers nationally with average monthly billing of over $65K-Generated annual incremental revenues of $12K while minimizing client turnover rate to under 4%.-Optimized online experience on the Autotrader.com site by merchandising online inventory and facilitating search results for.

Dallas/Fort Worth Area

-Provide marketing solutions for local businesses and agencies utilizing a mix of media platforms including radio, television, event sponsorship, social media, paid programming and broadcast personality endorsements.-Engage in consultative sales approach to build client rapport and create unique marketing strategies to meet specific client needs.-Construct.

Grand Prairie, Texas

• Executed the distribution, sell-through, field marketing and promotion of all Spirit and Wine brands within Republic’s portfolio, specifically targeting the Hispanic market.
• Generated incremental revenue by developing volume programs, educating staff and crafting specialized marketing collateral.
• Cultivated and increased North Dallas account base by 44% over 22 months through active new business development, dynamic customer service and fostering partner rapport.
• Secured incremental shelf space and market share with over 350 new placements of targeted products over 12 month period, consistently achieving sales goals.

Houston, Texas Area

• Streamlined business proposal development process, increasing output by about 200% to 15 proposals a week.
• Assisted in supporting corporate partners with client recaps and event/game day execution of sport marketing sponsorship programs.
• Identified prospective business opportunities such as attracting international partnerships by presenting global broadcasting exposure, specifically within the Chinese market.

El Paso, Texas Area

-Executed in-game promotions to engage fans provide a memorable experience-Established dynamic atmosphere with in-game elements such as soundboard operation or camera-work for videoboard-Managed customer concerns and addressed any issues in order to strengthen customer loyalty and satisfaciton

Houston, Texas Area

• Coordinated events as platforms for team sponsors to activate and interact with consumers, such as organizing 20 corporate clients to activate at SoccerFest, the official pre-game party.
• Headed, planned and executed sponsored in-game promotions to enhance consumer awareness.
• Demonstrated successful implementation of sport marketing programs through detailed recaps.

El Paso, TX

Guided and reviewed high school students in comprehensive research project on public policy and economic development in El Paso region, specifically explored the economic and societal impact of the new Texas Tech Medical School in El Paso.Coached students to present key findings to key community groups and leaders. Edited and revised paper for publishing.

Master Of Business Administration (M.B.A.), Marketing, 3.8 Gpa

Activities and Societies: SMU Latino MBA Student Organization, Cox Marketing AcademyI graduated from the Cox School of Business.

Bachelor'S Degree, Bachelor Of Arts In Sport Managment, Business Minor

Activities and Societies: • Gates Millennium Scholarship Recipient (2005-2009) • Coursework at Universidad Pablo de Olavide, Seville.

4.0 Gpa

Activities and Societies: Marching and Concert Band, Varsity Football - Captain, Junior Varsity Basketball, Varsity Track - Captain.