Mac Mcalister Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

OVERVIEWManaged a team of creative professionals to ensure that all the projects are completed on time and within budget. My expertise in implementing new brand identity and setting design standards has helped in maintaining the quality and expectations for internal documents and creative projects. My skills have also directly correlated to the success of RFPs and accumulating new clientele. I have been able to implement brand strategies with effective timelines and develop creative pitches that have resulted in increased KPIs and brand visibility.CLIENTELEDiageo, Don Julio, CÎROC, Joefreshgoods, MACRO, 818 TequilaHIGHLIGHTGray Malin x Don Julio Experience in the Hamptons 2023Led the creative vision and embraced the task of converting the bountiful surroundings of the Hamptons into an arid desert terrain, as showcased in Gray Malin's "Agave Series." This interactive pop-up experience completely transformed The Racquet Lounge property and included various three-dimensional photo opportunities, food and beverage offerings, carefully curated lounging areas, a retail outlet, and racquetball facilities that were open to a multitude of celebrities and influencers who generously donated their ticket sales to Southampton Art Center.

Los Angeles, California, United States

OVERVIEW6 month contract.Consistently demonstrated my ability to develop creative and innovative strategies that drive brand growth and expansion throughout my six month contract. Within the Blue Triton portfolio, I have successfully enhanced brand visibility and expanded the organization's reach by communicating my vision to a team of highly skilled creative professionals in executing successful brand activations. My leadership style emphasizes collaboration, effective communication, and attention to detail, ensuring that every activation achieves the desired outcome and exceeds expectations. With my strong track record of success, I am confident in my ability to drive continued growth and success for the Blue Triton portfolio.CLIENTELEBlue Triton, Arrowhead, Pure Life, Poland Spring, 818 Tequila, Coachella, EDCHIGHLIGHT818 Tequila Airstream Cross-Country TourDeveloped assets and led the creative vision for 818 Tequila’s year-long cross-country Airstream tour featuring a uniquely designed trailer boasting a distinct, Instagram-worthy lounge area and decor elements. From coast to coast, this one-of-a-kind tour wowed attendees at multiple events, leaving them with unforgettable memories and the perfect photo op. Every single element of these trailers was custom-fabricated to withstand the rigors of travel, ensuring that they could be packed up and transported from one location to the next with ease.

Greater Los Angeles Area

OVERVIEWOversaw all experiential marketing campaigns and design assets across a multitude of digital, environmental, and physical platforms for a major telecom company. To get the best design results, I leveraged my expertise in cross-functional team management to set new design and fabrication standards while implementing new QC policies and procedures. In addition, I led team-building activities and development across multiple offices within the US.CLIENTELET-Mobile, MLB, Big Ten, Lollapalooza, BumbleHIGHLIGHTMLB All-Star Week Cleveland, Ohio 2019I am proud to have spearheaded the design and execution of numerous touchpoint activations across the city, including Playball Park, Progressive Field, and an exclusive after-party that featured a star-studded performance by Shaq. For this event, I went above and beyond to create a one-of-a-kind DJ booth, ensuring Shaq's performance was a complete success. This was my first opportunity to showcase my expertise, collaborating with multiple offices across departments to implement new standards and practices. As a result, we achieved higher production efficiencies, better communication, and a superior end product.

Greater Los Angeles Area

OVERVIEW6 month contract.Brought into this role for a six-month contract because of my diverse range of responsibilities that required a breadth of skills and expertise. These include overseeing art direction, designing graphics, developing production design, creating 3D models, utilizing CAD design, managing the consumer journey, generating fabrication documents, conducting site visits, overseeing production management, providing leadership, and ensuring quality control. All of these tasks are integral to ensuring a successful and cohesive project outcome, and each requires a high level of attention to detail, creativity, and strategic thinking.CLIENTELEHumane Society, In n Out, Children’s Hospital Los Angeles, Remy MartinHIGHLIGHTChildren’s Hospital Los Angeles “From Paris with Love” Gala 2018With my unique set of skills, we were able to successfully execute a charitable celebrity event for more than 1,400 attendees with a $3M budget for the Children’s Hospital Los Angeles in less than 90 days with a small, yet highly effective team of creatives and producers. This particular project had a multitude of moving design parts including a 40ft rotating stage, Monopoly game piece-inspired topiaries, a floating DJ stage, and a life-sized illustration of a Parisian street with hidden doorways- all topped off with a 20ft replica of the Eiffel tower.

Greater Los Angeles, California, United States

OVERVIEWOversaw critical areas from ideation to the final product, including art direction, presentation design, spatial planning, CAD drafting, graphic design, 3D modeling, asset management, and production design. My attention to detail and extensive experience ensured a near-flawless execution, resulting in an exceptional end product that exceeded our client's expectations.CLIENTELETiffany’s, Amazon, Patron, Goop, PumaHIGHLIGHTPuma DEFY City Launch with Selena Gomez 2018Puma's DEFY City campaign was a vibrant and exciting takeover of three full blocks on Paramount's Backlot. As a designer, I had the opportunity to work on a variety of design requests, from creating a quirky Puma-branded bodega to designing a small decal on a trashcan in an alleyway.

Greater Los Angeles Area

OVERVIEWResponsible for various aspects of the design process, including visual design, spatial planning, consumer journey, CAD drafting, design asset management, and production design. Each of these responsibilities required a different set of skills and knowledge, but with meticulous planning and attention to detail, I was able to successfully bring each design project to fruition.CLIENTELEESPN, Yves St Laurent, E3, L’Oreal, E! Entertainment, HBOHIGHLIGHTESPN’s “BODY at The ESPYS” Pre-party 2016One of my very first fully realized events where I was given a clear vision from the client that enabled me to take charge of photography assets, graphic design, furnishings, and floral to create a truly stunning space.

Bachelor Of Science (B.S.), Industrial And Product Design, 3.78

Associate Of Arts And Sciences (A.A.S.), Graphic Design, 3.8

Skilled Trades Certificate, Cinematography And Film/Video Production, 4.0