Mac Mcquade Email & Phone Number

Seattle, Wa, Us

Guiding seniors and families through the transition to senior living is my calling. Island House offers Independent and Assisted Living with an island lifestyle, serving the community of Mercer Island and Seattle. https://www.mbkseniorliving.com/senior-living/wa/mercer-island/island-house-assisted-living

As Community Relations Director at Merrill Gardens at Ballard my goal is to fill this community with new residents, promote the retention of current residents and establish meaningful relationships with the community we are part of. I am building partnerships with local residents, businesses and organizations so that we can mutually enhance and deepen our connections.

Marketing consulting services for small businesses and real estate: Branding, Advertising, Public Relations. Specialize in branding and re-branding, strategic integrated marketing plans and project management. Clients include: Olive 8 LLC, Coldwell Banker Bain Builder Solutions, McAvoy Real Estate, Fallis & Associates.

mapleleafseniors.com

Accomplishments: • Creating community awareness and partnerships to promote a top-quality assisted living and memory care residential community, and provide value and resources for the communities in the surrounding areas. Creating marketing plans and strategies to turn around resident census in Assisted Living and Memory Care – doubling MC occupancy and averaging five move-ins per month. • Instituting company’s first online marketing program for lead generation. • Launching a successful public art gallery in partnership with a local artist’s cooperative of retired artists, which also raises donations for local charities and organizations. Strategy includes a monthly reception event, other local artists, musicians, performers, businesses and local schools – averaged 60 – 75 attendees each event, and built 400-record database of attendees in 9 months. • Managing all aspects of lead generation, follow up, tours, leasing and move-ins. • Active member of Burien Wellness Cluster and Artists United of Burien.

Accomplishments:• Creating and implementing an integrated marketing plan to re-brand and lease up a 25 year old privately owned senior living 112-unit apartment complex resulting in a 70% increase in traffic and an average of 3-4 new leases per month, growing the occupancy rate from 60% to 85% in less than 9 months. • Marketing/advertising plan and budget development and management.• Competitive Market research, lead generation, CRM software management, sales presentations, tours, leasing, participating in assessment process with families and caregivers. • Overseeing all branding and social marketing, website updates and maintenance, Sales collateral development and production, selection and management of external resources.

Accomplishments:• Achieving an increase in Sales Center traffic from 15 – 20 visitors per week to an average of 60 – 75 visitors per week, with six prospects having converted to buyers in the first eight weeks from re-launch for downtown Seattle’s tallest residential tower. • Developing all marketing and advertising strategies and directing the implementation of plans for re-brand, launch and ongoing marketing. • Developing and directing all co-branded marketing efforts with Hyatt at Olive 8 Hotel.• Hiring and managing the Public Relations firm and all outside creative resources (graphics, photography, videography etc.),• Creating effective media relations and media buying programs. • Creative Direction, Art Direction and project management for photography, print collateral materials, web site design, retail sales center, signage, model home staging, ads, email marketing campaigns, direct mail campaigns, videos, social media and blogging.

Accomplishments:• Successfully launching and marketing through sell-out over 20 of the Seattle area’s most well-known, most visited and fastest selling condo and townhome communities. • Project managing ongoing advertising and marketing strategies resulting in driving qualified buyers to community sales centers. • Leadership of entire scope of projects, working directly with the Developers to define and create branding and provide art direction and management of creative teams for all advertising, collateral and retail POP applications. • Extensive media contact and orchestration of multiple channels of suppliers and internal contacts to accomplish product launch and ongoing lead generation.

Seattle, Wa, Us

Accomplishments: • Providing direct marketing agency services to existing Seattle Times advertising customers in partnership with Account Managers. • Pioneering a new sales process resulting in over $2,000,000 in new business from previously non-newspaper customers, and creating new potential revenue streams.• Development and program management of direct marketing strategies and programs. • Leading cross-functional teams to sell integrated marketing and media campaigns.

Accomplishments:• Recruiting, training and leading a national team of Project Managers responsible for all custom web-site build and implementation activity for this Internet ASP. • Worked cross-functionally from operations-level to executive-level, to create new processes and procedures resulting in a reduction in web-site development time from 4-6 months to 1-3 weeks.

Co-founded and operated this 4-person graphic design & marketing consulting firm reaching an annual billing of $500,000. Focus on logos and corporate identity systems, internal communications (newsletters), direct mail and advertising campaigns.

Consistently generated 40% of total business by obtaining new customers and supporting existing customers with print services.

Doubled sales levels each month, developed list of 325 print customers, consistently exceeded sales goals by 100% - 150%.

Generated a half-million dollars in new revenue by launching a new product line to a national market. Responsible for product development working with Engineering department, setting up a national network of independent sales representatives, developing and implementing a 5-year marketing plan including all advertising and sales materials.

Writing, producing and editing of TV commercials, documentaries, corporate promotion and training. Won 1984 ITVA award for "Best Interactive Videodisc" & 1985 Presidents Award for "Best Documentary" for film broadcast on PBS about Hospice healthcare.

Bs, Film & Tv

B.S., Film & Tv