Michael is a globally recognized leader in AI, data, and predictive computation. He specializes in transforming businesses with data-driven management systems. He is experienced at bringing consumer data technologies to market. At Plus Michael led the creation of AIOS, an Intelligent All-in-One System for Marketing, which generates a comprehensive view of the customer journey. AIOS enables returns on marketing investments with machine generated influential creative, precision measurement, granular allocation optimization, and seamless marketing activation. Formerly a member of the marketing faculty at the NYU Stern School of Business, Michael has published research at the intersection of marketing, computation, statistics, and economics. His publications apply predictive computation to new and traditional media strategies, social responsibility in marketing, food retailing, payment methods, anti-trust, and consumer choice.In his professional journey, Michael successfully launched and managed AI and ML product businesses. His products advanced user safety, privacy, and legal compliance, uniquely enhancing customer relationship management, and improving marketing measurement.Michael is recognized for his contributions to explainable prediction, particularly in synthesizing data for AI training and inference, even when data is incomplete. His goal is to eliminate data gaps and enhance decision-making processes with AI.Michael’s contributions appear in the LA Times, CFO, AdAge, Marketing Brew, MarTech, and several international publications. He’s spoken at The Nantucket Project, ANA Masters of Marketing and Marketing Brew Summit, public radio, top ranked business schools, and many other events.Visit www.macohen.net for more