Mark Cornish Email & Phone Number

Cobham, Gb

New York, Ny, Us

KORE Software is the global leader in engagement marketing solutions. KORE's intelligence platform is trusted by over 850+ of the largest organisations and corporate sponsors in the sports and entertainment industry to provide data-driven intelligence quickly and securely. Through one connected ecosystem of solutions, data, and insights KORE helps accelerate and enhance organisation's ability to make the right decisions for their business. KORE's platform drives excellence across sponsorship activation, fan engagement, ticket sales, partnership analysis, data analytics, and innovative marketing journeys, so organisations can build stronger connections with their fans, maximise returns, and spend time where it matters. KORE Software is a global organisation with offices in Vancouver, Denver, New York, London, and Melbourne.

https://www.roosponsorship.com/Today sponsors place greater emphasis on a robust, disciplined and cost-conscious approach to sponsorship. This is a sign of industry maturity as well as the demands for more compliance around the decision-making process. R.O.O Sponsorship helps by delivering a fully managed solution. While our process is web-based, we manage it. We do not hand you a software platform, instead we are a hands-on extension to your company. R.O.O Sponsorship helps to Evaluate Proposals, Measure Post-Sponsorship Performance, Audit Current Portfolio and Develop Strategy with your Stakeholders.

New York, Ny, Us

Most sponsors have multiple objectives ranging from brand awareness, image and consideration, adding value to customers, as well as supporting communities and employee’s social initiatives. An exciting integration of measurable criteria and one that requires a framework and variable solutions to understand the value of benefits and outcomes.In 2016, Nielsen acquired global sponsorship evaluation leader Repucom, and over the past 18 months has been busy integrating its own solutions, intel, technology and people to meet brands sponsorship measurement requirements. Significant progress is being made and there is no better example than Nielsen’s actual purchasing data for the retail industry (Homescan). Which is fusing what we Watch, Attend and Participate with what we Actually Buy. Already brands are benefitting from matching actual buying behaviour with consumers passions. They can influence what they purchase, understand what works and what doesn’t, identify new markets and of course benchmark and track sales/business impact.I am delighted to be part of this journey and part of the Brand Team at Nielsen who are bringing new and exciting solutions to the industry

For more than 12 years, I worked with sponsorship management software provider Sponsorium Intl Inc, to help develop, deliver and establish the company as global market leader.Over this period, I have taken a new product to the global market, and helped build a strong sales force and customer support network for the software (Performind), across Europe the Middle East, Asia-Pacific and South America.As the business grew I took responsibility for numerous global corporate sponsorship accounts, most importantly working with these companies to implement sponsorship management processes and sponsorship criteria. Working within major corporations has allowed me to see at first hand the challenges of implementing sponsorship across the business, and success in doing so. As I have often said, I have felt privileged to have been at the heart of many sponsorship strategies and processes that are firmly in place.During my time at Sponsorium, I also developed industry benchmarks and Brand-Only Forums, allowing for knowledge to be transferred amongst clients and the wider market place.

In 2001, TNS acquired my business (SiS), and I took on a new role as Managing Director of TNS Sport and Sponsorship Research services. During this period, I worked to bring together and consolidate various sports media monitoring, tv audience, sports poll and consumer research. This was achieved across Asia, Europe and the USA, establishing TNS Sport as largest provider of sports and sponsorship research and evaluation services. TNS SPORT was part of the global research giant Taylor Nelson Sofres Plc, before being purchased by WPP and integrated into Kantar.

In 1992, I established SiS, a custom research provider and evaluation specialists for the sports marketing and sponsorship sector. Over nearly ten years, SiS expanded with over 50 full time staff based at offices in Australia, Brazil, UK (HQ), USA and Singapore.SiS developed a leading media evaluation methodology and software solution. The company was responsible for many major research projects including the global media research for UEFA Champions League, FA Premier League and Formula One Management. In 2001 SiS was acquired by the research giant Taylor Nelson Sofres Plc.

After 4 years in newspaper advertising I moved to SMS to establish the Sponsorship Evaluation business.SMS established themselves as the first to specialise in sponsorship media and market research internationally. Many fond memories from where I got my career break.