LEADERSHIP / STAKEHOLDER MANEGEMENTAwarded for effectively motivating 22 cross country employees within 7 multifunctional teams, striving for collective success in a fast-paced international matrix organization, securing an ambitious work environmentCRM (+ AI, AUTOMATION, PERSONALIZATION)Successfully securing an ideal CRM strategy via an adaptive approach to market trends and data usage, increasing OR, CTR and lead generating additionally by upwards of 17%GROWTH HACKINGProven track record in securing cost-effective digital marketing tactics to help grow and retain an active user base, selling products and gaining brand exposureSENIOR MANEGEMENT CONSULTINGDaily testing and showcasing my skills as an expert communicator, presenter and collaborator in a role that require a high degree of confidence presenting and listeningDIGITAL TRANSFORMATIONMy thought leadership has facilitated me in building a Nordic online marketing department from 1 to 22 employees, increasing sales by 29%, brand recognition 11% and online visibility 41%ONLINE BUSINESS DEVELOPMENTNumerous successful cases identifying new business opportunities challenging the marketing mix status quo while accumulating an increase in Sony brand visibility and click-share by 25%. plus, sellout at retailer level by 9%GTM / OMNI-CHANNEL CAMPAIGNSWell documented history of successfully leading digital marketing strategies which I connect to Sonys offline marketing efforts, bringing considerable business value to the Sony organization and bottom linePERFORMANCE MARKETINGComprehensive conversion accomplishments across the digital marketing mix, attributable to data and consumer insights analyzing, adding to my expert level knowledge of consumer engagement, retention and automationSOCIAL MEDIA / CONTENT / INFLUENCERSBy challenging targeting and asset usage I have secured an increase in KPI results like #mentions by 28%, VTR 32%, CTR 19% and Engagement Rate up to 50%

LEADERSHIP / DIGITAL TRANSFORMATIONFrom being a 100% commercially offline focused company, I built a productive work environment with 8 effective online consumer-centric employees across Sales and Marketing teams, by having an inclusive and motivating management style, which increased product sales in-store across the product portfolio with 19%, brand recognition 21% and online visibility 73%SOCIAL MEDIA / INFLUENCERSBy creating an overall SoMe strategy across paid, earned and owned media as well as influencers and an inspirational content marketing plan, I secured an increase in #mentions by 51%, VTR 49%, CTR 85% and engagement rate up to 65%SEM / SEO / CONSUMER JOURNEYRecognized by industry leaders for using my passion for Google algorithms to increase CULT's organic and paid brand visibility by up to 20%GTM / OMNI-CHANNEL CAMPAIGNSRecognized by the board of directors for my continues successful execution of omni-channel digital marketing strategies, which according to competing brands, had a major influence on the increase in company valueBUDGET RESPONSIBILITY / EXTERNAL AGENCY NEGOTIATIONSWith a challenging approach to agency collaborations across digital paid advertising, print, TV and radio, resulted in continuous cost-effective execution of all campaignsFIRST MOVER / ONLINE BUSINESS DEVELOPMENTBy constantly thinking outside box, I delivered several unique and original cases, for example Snap ghosts on CULT's products, which exponentially increased lead generation, channel followers by 37,000% and sales by 7% YoY - in addition, CULT was the first serious Danish sponsor for a gamer team (Astralis and Heroic) and the first brand that successfully used Facebook LIVE to increase brand recognitionCOMPANY VALUE / BRANDINGThrough a well-documented successful digital marketing strategy, sales, shelf space in store and the brand value across the product portfolio increased which led to the enterprise value from 125mil in 2015 to 350mill in 2018