Julie Macpherson Email & Phone Number

London, England, United Kingdom

• Battersea Dogs & Cats Home aims to never turn away a dog or cat in need of help, caring for them until their owners or loving new homes can be found, no matter how long it takes. We are champions for, and supporters.
• To deliver strategic insight on Battersea’s activities to inform departmental and organisational decision-making, and oversee the delivery of strategic evaluation and impact measurement across Battersea.
• To drive the development and management of an organisational needs-based research programme, strategic analysis and reporting on all Marketing and Communications activity, with the translation of this into actionable.
• To work with Senior Managers and Directors across the organisation to embed into Battersea’s culture and working practices, an insight and evidence led approach including evaluation and impact measurement.

London

• Responsible for measuring progress in growing and sustaining women’s participation in sport and creating insight that ensured investment was targeted wisely and strategies had the most impact.THIS GIRL CAN CAMPAIGN.
• Identifying the huge difference in the number of men and women playing sport and the practical and emotional reasons behind it.
• Shaping two ground-breaking national This Girl Can campaigns with new audience insights and critical evaluations. Formative consumer research & campaign evaluation included:o Literature reviewso Consumer focus groups.

• Kantar Worldpanel is a global market research agency specialising in consumer behaviour insight.
• Worked with a continuous online panel of shoppers to provide clients with customer segmentations, strategic positioning or product development opportunities and competitor analysis.
• Account director for 26 clients including 3 of the big 4 supermarkets, clothing and footwear multiples, manufacturers and investment banks.
• Line manager to two Client Managers and two Client Executives.
• Responsible for retaining client subscriptions, increasing client investment in new analytical tools, surveys and segmentations, bringing in new clients and producing impactful and actionable insights for clients.
• Managed the PR output of the team, liaised with the press as an official Kantar Worldpanel Thought Leader and mentored two students as part of ongoing engagement with the education sector.

• Worked with a continuous online panel of shoppers to provide clients with customer segmentations, strategic positioning or product development opportunities and competitor analysis.
• Client Manager for a set of clients including 3 of the big 4 supermarkets, clothing and footwear multiples, manufacturers and investment banks.
• Line manager of a team of three researchers.
• Responsible for retaining client subscriptions, increasing client investment in new analytical tools, surveys and segmentations, bringing in new clients and producing impactful and actionable insights for clients.

• Managed the accounts of major national fashion retailers and international brands including Speedo, Berghaus, Clarks and Sainsburys.
• Developed and maintained a consultative relationship with clients focusing on their business strategies.
• Presented both internally and externally to clients of various sized audiences.
• Worked across the business ensuring all departments operated together effectively and communicated a consistent message to clients.
• Liaised internationally (European clients) to deliver insight on the UK market.
• Possessed a high level of expertise and understanding in the fashion market used to communicate trends and opportunities for clients.

Edinburgh, United Kingdom

Ba Hons, Fashion Marketing & Communications

Foundation Diploma, Art & Design