Mackenzie Richardson Email and Phone Number
Mackenzie Richardson work email
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Mackenzie Richardson personal email
As a Senior Paid Search Specialist at Material, I build and execute paid search campaigns for clients in various industries, using Google Ads and Microsoft Ads platforms. I leverage data analysis tools to inform recommendations for beating KPIs and optimizing campaign performance. I also contribute to developing and modifying campaign strategies based on goals and results.I have a Master's degree in Communication from Western Michigan University, where I honed my skills in digital content creation, message dissemination and data analytics. During my graduate program, I led research teams to use digital communication methods to ascertain the types of messages that have the most impact on different audiences. Furthermore, I applied that knowledge to create business innovation proposals for digital media content producers. I am passionate about finding creative and effective ways to reach and engage target markets through digital channels.
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Basis TechnologiesHolland, Mi, Us -
Senior Associate - Paid MediaMaterial Dec 2023 - PresentLos Angeles, California, Us -
Senior Paid Search SpecialistMaterial Nov 2022 - PresentLos Angeles, California, Us
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Paid Search SpecialistMaterial Jan 2022 - Nov 2022Los Angeles, California, UsBuilt and executed paid search campaigns in Google Ads and Microsoft Ads for clients in a variety of industries. Performed data analysis in Skai and Google Analytics to inform recommendations for beating KPI's. Executed detailed campaign optimizations including ad copy adjustments, asset implementation, audience and keyword targeting and optimization. Also aided in developing and modifying campaign strategy based on goals and campaign performance.
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Paid Search StrategistQry Aug 2021 - Dec 2021Jersey City, Nj, Us -
Digital Media AnalystKreativ Marketing Nov 2019 - Aug 2021Grand Rapids, Mi, UsResponsible for building and optimizing multi-facet Google Ad's and Social Media marketing campaigns, client campaign progress meetings, preparing and reviewing analytical reports to determine Key Performance Indicators and Return on Investment. -
Marketing AssociateChronicles Of A Daydream Aug 2019 - Nov 2019Alternative working solutions company that analyzes current business trends and develops more innovative working methods. Responsibilities include: Developing and implementing digital marketing strategies for specific social media platforms; Marketing Content Creation via digital channels to increase brand awareness via blog content and graphic design on Pinterest; Utilize data-driven marketing to increase campaign effectiveness among social media platforms.
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Lending Support SpecialistAdvia Credit Union May 2019 - Aug 2019Kalamazoo, Michigan, UsLoan Servicing acts as a support to the consumer loan origination process and lending portfolio. Duties include: Processing member transactions such as loan payments, resolving payment issues, processing wire requests, working with other department within the credit union to complete member requests; Handling servicing tasks such as pay-offs, collateral releases, completing UCC filings; Conducts quality control audits to locate loan deficiencies, and keep document records; Complied with Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control. -
Graduate Teaching AssistantWestern Michigan University Aug 2017 - Apr 2019Kalamazoo, Mi, UsGraduate Instructor for four sections of the introductory Communication course COM 1000 - Communication and Community Engagement; COM 2400 - Intro to Media and Telecom; COM 2410 - Film Communication; COM 3000 - Communication Research Methods (Assisted for this class twice.)Assisted with developing course materials, leading class discussion, developing course projects, grading student assignments, and aiding in the success of hundreds of University level students.
Mackenzie Richardson Skills
Mackenzie Richardson Education Details
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Western Michigan UniversityGeneral -
Western Michigan UniversityCommunication And Media Studies With A Minor In Economics
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Washtenaw Community CollegeGeneral Studies And Humanities
Frequently Asked Questions about Mackenzie Richardson
What company does Mackenzie Richardson work for?
Mackenzie Richardson works for Basis Technologies
What is Mackenzie Richardson's role at the current company?
Mackenzie Richardson's current role is Senior Associate - Paid Media @ Material | Master's in Communication.
What is Mackenzie Richardson's email address?
Mackenzie Richardson's email address is ma****@****t-3.com
What schools did Mackenzie Richardson attend?
Mackenzie Richardson attended Western Michigan University, Western Michigan University, Washtenaw Community College.
What skills is Mackenzie Richardson known for?
Mackenzie Richardson has skills like Research, Quantitative Research, Microsoft Excel, Microsoft Word, Teaching, Social Media, Statistical Data Analysis, Project Management, Business Analysis, Economics, Public Relations, Data Analysis.
Who are Mackenzie Richardson's colleagues?
Mackenzie Richardson's colleagues are Gale Robledo, Joseline Venegas, Nicholas Decker, Pat Catlett, Luke Tompson, Stefan Schnur, David Wallwork.
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