Dental Studio Group runs nine multispeciality dental practices located in Umm Al Sheif, Jumeirah Beach Road, JBR, Tecom, Al Wasl Road, Dubai Science Park, and Marina Gate.Under the Dental Studio Group, up until May 2023, I wrote content for the following websites:⦿ Dental Studio: dentalstudio.ae⦿ British Dental Clinic: britishdentalclinic.com⦿ My Dental Clinic: mydentalclinic.ae⦿ Dentist Direct: dentistdirect.ae ⦿ Bustan Group: www.albustanmc.com► Developed and executed digital marketing strategy ► Managed and monitored social media accounts, ads & analytics► Analyzed performance of all digital marketing campaigns► Identified actionable insights and optimized ad spend ► Worked closely with the team in creating landing pages and improving UX► Wrote original, SEO-strong content for the website, blog, and newsletters► Implemented branding in all marketing collaterals both online and in print► Explored and nurtured opportunities for patient acquisition and lead generation► Managed collaborations and corporate partnershipsAchievements in my first year:⦿ Devised a systematic mapping of online leads to evaluate end-to-end patient journey across multiple online channels and touchpoints⦿ Increased online leads to 225% through paid and owned channels⦿ Increased website visitors to 222%, sessions to 178% and avg session duration to 20%⦿ Improved social media website referral traffic to 370%⦿ Wrote content for the new websites of the Dental Studio and British Dental Clinic⦿ Initiated SMS appointment reminders for the Dental Studio and British Dental Clinic⦿ Started SMS marketing for the Dental Studio Group

Dr. Michael’s Dental Clinics has 4 state-of-the-art, multispeciality dental clinics in Dubai. It has been serving more than 50,000 patients across its clinics in Umm Suqeim, Jumeirah, Orthodontic Dental Center and Children’s Dental Center.► Led the company’s nomination at the 2019 Health Awards which landed Dr. Michael’s Dental Clinic the Most Distinguished Clinic award ► Founded and created initial KPIs for Quality Assurance and worked closely with the QA Specialist and the Reception Manager to improve overall patient experience ► Initialized onboarding and training for Chat Support Associates ► Managed and implemented digital marketing strategies with the Webmaster/SEO Specialist► Planned and executed both paid and organic social media activities► Created an analytical method of attributing and documenting leads coming from different online channels ► Wrote SEO-friendly web content, including but not limited to, services, doctors’ profiles, and landing pages► Maintained content calendar and wrote articles for the blog which accounted for 28.2% of the overall website traffic at 04:50 average time on page► Ran and nurtured opportunities for patient acquisition and lead generation ► Supervised dental visits and relationships with schools and nurseries in Dubai► Managed corporate partnerships► Handled PR and brand management

► Managed the clinic’s social networks including Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google My Business and Instagram► Managed social media coordination with the dentists, hygienists, etc.► Coordinated and scheduled video and photo shoots for marketing purposes ►Created content, ran paid/sponsored Facebook campaigns and performed social analytics ►Utilized social media management tools for post automation and analytics►Provided support for doctors who needed assistance with their own social media presence►Wrote SEO-friendly content for the clinic’s website and blog ►Wrote and edited marketing collaterals including brochures, flyers, etc. ►Managed and monitored commenting system incorporated for the website blog

Wrote, moderated and managed content for Grafdom and its clients on their websiteWrote, moderated and managed Social Media content for Grafdom and its clients Liaised and managed relationship between the client, Grafdom’s operations team and third-party suppliers Performed regular analysis, benchmarking and reporting of KPIs Maintained proactive understanding of the online industry in the UAE and MENA region