Mª Cristina Martínez Parra Email & Phone Number

Barcelona, Catalonia, Spain

I currently collaborate with the consulting firm Strolling Digital, leading strategic projects that improve the customer experience and optimize the operational efficiency of renowned brands.

Sant Vicenç Dels Horts, Cataluña, España

• Improve the customer experience during the order management and post-sale stages.
• Perform multi-channel audits, survey analysis and continuous review of workflows to apply corrective actions to detected points.
• Implementation of the tools promoted from the head office in Salesforce and SAP, and of local technological solutions to optimize the experience of customers and the commercial team.
• Support to Marketing and Product Managements in the promotion and support of new… Show more
• Support to Marketing and Product Managements in the promotion and support of new launches.
• Adaptation of work practices, methods and permanent organization of integration activities to reconcile face-to-face and remote work to maintain a good work environment and a cooperative and integrated team.

Barcelona Area, Spain

• Definition and implementation of compensation and incentives projects, direct and indirect to drive the business model profitably.
• Implementation of technological platforms to facilitate the business experience for the commercial network, guaranteeing availability of the service 24x7 and reducing administrative tasks for the Sales Area Manager.
• Management of incidents related to commercial catalogues, incentive programs and compensation plans.
• Supervision of the Contact Center… Show more
• Supervision of the Contact Center to support the commercial network.Most relevant projects:
• Restructuring of the company affiliation system to facilitate and massify access of the loyal customers to the business, achieving an improvement of 9.4 p.p. in the recruitment rate.

Barcelona & Madrid

• Restructuring of the Warehouse, Quality Control, Purchasing & Commercial Logistics and Customer Service teams.
• Implementation of operational indicators of inventory intensity, sales forecast accuracy, compliance with delivery times.
• Application and updating of the procedures established by the group to guarantee compliance with internal control policies and protection of assets.Most relevant projects:
• Implementation of the bidding and purchasing process under the… Show more
• Implementation of the bidding and purchasing process under the group's internal control framework, achieving compliance with the external and internal audit processes.
• Operational reorganization to centralize operations from the European logistic center.

Maracay - Venezuela

• Supervision of the operations of a team of 26 agents organized in Orders, Payments, Claims and Credit and Collections departments to attend the network of vendors and Sales Zone Managers
• Continuous improvement of the processes and technological channels for simplifying administrative management for the sales network.
• Training of the Sales Zone Managers and staff in processes and new tools. Most relevant projects:
• Implementation of a web platform for administrative… Show more
• Implementation of a web platform for administrative management of the Sales Zone Managers that improved the level of field service, with an increase in the automatic payment application rate from 16.8 p. p. from 68% to.
• Implementation of web channel for receiving orders, which reduced the cost of printing by 90% and courier by 30% and also eliminated the transcription process and reduced field response time by 24 hours.

Maracay - Venezuela

• Leading team of coordinators of Offer, Promotions and Billing.
• Designing the Strategic Plan with 18 campaigns per year, controlling vertical and horizontal flow of products, including price fixing, bid rotation and catalog design.
• Elaborating and monitoring the Annual Sales Forecast and the participation, growth and profitability of each territory and new products.
• Elaborating and controlling the Annual Budget of Variable Expenses (promotions, incentives and advertising)… Show more
• Elaborating and controlling the Annual Budget of Variable Expenses (promotions, incentives and advertising).
• Developing and supervising, promotional actions, incentive activities and sales conventions.

Maracay - Venezuela

• Managing relations with advertising and media agencies.
• Designing and monitoring the media plan.
• Planning and supervising the production of recognition and training events for the sales network.
• Structuring and controlling the Budget of Advertising Expenses.Most relevant project:
• Development and implementation of the Visibility Plan with a 20 percentage points year-on-year growth in sales.

Maracay - Venezuela

• Leading estimation and billing analysts.
• Structuring the offer for commercial brochures, set prices, discounts, rotate offers, estimate sales, analyze results and monitor the configuration of the billing system. Most relevant achievement:
• Automation of sales reports.

Maracay - Venezuela

Register and update the products to be invoiced and condition special promotions and discounts in the invoicing system.Most relevant achievement: Integration of the estimating module with the invoicing system.

Licenciatura En Económicas

Activities and Societies: Competencia Empresarial El Juego Universitario

Diplomado En Responsabilidad Social Empresarial, Ciencias Sociales

Coach Facilitador, Coaching Ontológico

Lean Six Sigma White Belt In Customer Service