Mac Slocum Email & Phone Number

Providence, Rhode Island, Us

New York, Ny, Us

Providence, Rhode Island, Us

Providence, Rhode Island, Us

Waltham, Massachusetts, Us

I developed and implemented the content marketing strategy and content production processes for this cybersecurity startup.

Sebastopol, Ca, Us

I led O'Reilly's online content strategy and ran daily online content operations. This collaborative role—an interesting mix of editor-in-chief, content marketing lead, and website manager—sat at the intersection of marketing, editorial, and brand. I drew best practices from each domain to oversee the creation of content marketing, thought leadership, research, tutorials, and social media. I also led the online content team, created the editorial calendar, managed production (through WordPress), and handled traffic analysis (through Google Analytics).During the six-year period I was in this role, I led online content strategy and management during two company-wide digital transformations:* A massive website redesign in 2015 was driven by a new content model built around "practice areas." I worked with practice area leads to implement custom content strategies that served their communities and generated conversion events for the company. During this time, year-over-year traffic to O’Reilly’s online content increased 35% and we hit a 5% annual click-through rate from articles to the O’Reilly online learning platform (the industry average CTR for this kind of content was 3%).* In 2018-2020, O'Reilly fully evolved into a subscription business. To support this move into SaaS, the online content strategy shifted toward thought leadership and brand building. I worked with a small team to publish original research, analysis, and opinion through a redesigned website (oreilly.com/radar). In less than six months, we created entirely new workflows and content pipelines from the ground up. I also collaborated with O'Reilly's PR agencies to distribute the company's insights to new audiences.

Rosemont, Pa, Us

I developed and ran two courses in Rosemont’s ePublishing track: "Intro to ePublishing" and "Marketing and New Media" (all classes were online). These courses gave students a foundation in the tools and processes used in the digital publishing world.

Boston, Ma, Us

I handled content strategy and day-to-day management of a number of WGBH's local online efforts—a role that required constant and clear communication between marketing, production, editorial, design, and technical groups. I also served as liaison between the local digital group and the WGBH newsroom, and I was a key part of the team that launched the nightly livestream of WGBH's "Greater Boston."

Sebastopol, Ca, Us

O'Reilly's online content strategy during this period was driven by the goal of "content serving commerce." I took that to heart as I managed day-to-day content on radar.oreilly.com and answers.oreilly.com. In every article, report, and interview I was involved with, I sought to create value for our audiences, attention for our talent, and positive outcomes for the organization.

Sebastopol, Ca, Us

I was responsible for the day-to-day project management for O'Reilly's in-person workshops, master classes, and events. My duties included creation and management of a project database, development and editing of all website material, and collaboration with marketing, design, and development teams.

Sebastopol, Ca, Us

I used a variety of online tools and engagement techniques to cover the future of publishing and connect with the publishing community. I wrote commentary and analysis that explored the rise of digital content and its impact on the book world. I also was the co-chair of the 2009 Tools of Change for Publishing Conference.

Boston, Ma, Us

I developed educational models and solutions that combined technology and pedagogy. I instructed faculty on technology best practices. I also produced a variety of tutorials and resources focusing on best practices for applying the web and multimedia tools in college courses.

Us

I managed all of the content operations for www.electronichouse.com, a consumer electronics website catering to home theater enthusiasts.

Boston, Ma, Us

A few years after graduating from Emerson with a master's in journalism, I returned to teach web journalism classes to undergrads and grads. I focused my lessons on the practical skills I had learned while working in the trenches of the web world. I wanted students to walk away with a strong understanding of online content, including multimedia integration, community development, and usability.

Us

I was a key part of the team that launched and managed the new internet division for this trade publishing company. I worked closely with outside technology and design vendors. I also created editorial models, recruited and worked with freelancers, and managed staff.

Us

I managed the day-to-day editorial workflow for CEPro, a trade magazine for custom electronic installers and companies. My duties included writing, editing, managing freelancers, and coordinating content needs with art and layout groups. I also ran "CEDIA Daily," a print publication distributed during the CEDIA Expo.

New York, Ny, Us

I was responsible for content selection, headline writing, and daily updates of this popular Boston site. I worked with freelancers to cover local entertainment and recreation events. Note: AOL closed its Digital City Boston office in January 2003.

San Francisco, Ca, Us

I curated and produced business-to-business technology websites and published daily technology newsletters. Note: CNET closed this division in July 2002.

I jumped into the deep end of the online world in my first job out of college. At T@p Online (later OnTap.com), I managed a large website aimed at the college audience. I recruited writers and assigned stories. I wrote, edited, and produced the film, television, and technology sections. Note: I pursued another opportunity from January 1998-June 1998, but maintained a working relationship with MarketSource during that time. I returned full-time in June 1998 and stayed until a reorganization in January 2000.

Master'S Degree, Journalism

Bachelor'S Degree, Journalism