I developed and implemented the content marketing strategy and content production processes for this cybersecurity startup.

I led O'Reilly's online content strategy and ran daily online content operations. This collaborative role—an interesting mix of editor-in-chief, content marketing lead, and website manager—sat at the intersection of marketing, editorial, and brand. I drew best practices from each domain to oversee the creation of content marketing, thought leadership, research, tutorials, and social media. I also led the online content team, created the editorial calendar, managed production (through WordPress), and handled traffic analysis (through Google Analytics).During the six-year period I was in this role, I led online content strategy and management during two company-wide digital transformations:* A massive website redesign in 2015 was driven by a new content model built around "practice areas." I worked with practice area leads to implement custom content strategies that served their communities and generated conversion events for the company. During this time, year-over-year traffic to O’Reilly’s online content increased 35% and we hit a 5% annual click-through rate from articles to the O’Reilly online learning platform (the industry average CTR for this kind of content was 3%).* In 2018-2020, O'Reilly fully evolved into a subscription business. To support this move into SaaS, the online content strategy shifted toward thought leadership and brand building. I worked with a small team to publish original research, analysis, and opinion through a redesigned website (oreilly.com/radar). In less than six months, we created entirely new workflows and content pipelines from the ground up. I also collaborated with O'Reilly's PR agencies to distribute the company's insights to new audiences.

I developed and ran two courses in Rosemont’s ePublishing track: "Intro to ePublishing" and "Marketing and New Media" (all classes were online). These courses gave students a foundation in the tools and processes used in the digital publishing world.

I handled content strategy and day-to-day management of a number of WGBH's local online efforts—a role that required constant and clear communication between marketing, production, editorial, design, and technical groups. I also served as liaison between the local digital group and the WGBH newsroom, and I was a key part of the team that launched the nightly livestream of WGBH's "Greater Boston."

O'Reilly's online content strategy during this period was driven by the goal of "content serving commerce." I took that to heart as I managed day-to-day content on radar.oreilly.com and answers.oreilly.com. In every article, report, and interview I was involved with, I sought to create value for our audiences, attention for our talent, and positive outcomes for the organization.

I was responsible for the day-to-day project management for O'Reilly's in-person workshops, master classes, and events. My duties included creation and management of a project database, development and editing of all website material, and collaboration with marketing, design, and development teams.

I used a variety of online tools and engagement techniques to cover the future of publishing and connect with the publishing community. I wrote commentary and analysis that explored the rise of digital content and its impact on the book world. I also was the co-chair of the 2009 Tools of Change for Publishing Conference.

I developed educational models and solutions that combined technology and pedagogy. I instructed faculty on technology best practices. I also produced a variety of tutorials and resources focusing on best practices for applying the web and multimedia tools in college courses.

I managed all of the content operations for www.electronichouse.com, a consumer electronics website catering to home theater enthusiasts.

A few years after graduating from Emerson with a master's in journalism, I returned to teach web journalism classes to undergrads and grads. I focused my lessons on the practical skills I had learned while working in the trenches of the web world. I wanted students to walk away with a strong understanding of online content, including multimedia integration, community development, and usability.

I was a key part of the team that launched and managed the new internet division for this trade publishing company. I worked closely with outside technology and design vendors. I also created editorial models, recruited and worked with freelancers, and managed staff.

I managed the day-to-day editorial workflow for CEPro, a trade magazine for custom electronic installers and companies. My duties included writing, editing, managing freelancers, and coordinating content needs with art and layout groups. I also ran "CEDIA Daily," a print publication distributed during the CEDIA Expo.

I was responsible for content selection, headline writing, and daily updates of this popular Boston site. I worked with freelancers to cover local entertainment and recreation events. Note: AOL closed its Digital City Boston office in January 2003.

I curated and produced business-to-business technology websites and published daily technology newsletters. Note: CNET closed this division in July 2002.

I jumped into the deep end of the online world in my first job out of college. At T@p Online (later OnTap.com), I managed a large website aimed at the college audience. I recruited writers and assigned stories. I wrote, edited, and produced the film, television, and technology sections. Note: I pursued another opportunity from January 1998-June 1998, but maintained a working relationship with MarketSource during that time. I returned full-time in June 1998 and stayed until a reorganization in January 2000.