Manuel Cruz Email and Phone Number

• Specialized in new brand construction and redesign of existing brands to conform to brand strategy methodology.• Worked with SCORE to assist new brands with marketing and holistic brand design.• Collaborated with Equality Maine (EQME) to design and present their Annual Gala 2020.• Managed paid digital advertising campaigns for local and international brands to increase both follower base and sales utilizing Google Ads, Facebook, LinkedIn, and Twitter.• Brands managed saw an… Show more • Specialized in new brand construction and redesign of existing brands to conform to brand strategy methodology.• Worked with SCORE to assist new brands with marketing and holistic brand design.• Collaborated with Equality Maine (EQME) to design and present their Annual Gala 2020.• Managed paid digital advertising campaigns for local and international brands to increase both follower base and sales utilizing Google Ads, Facebook, LinkedIn, and Twitter.• Brands managed saw an average increase of 150% in engagement with an increased follow through and sales ratio. Show less

• Developed all advertising assets for the Office of Intercultural Education (OIE) including digital and print media. • Launched rebranding campaign to reach a broader and more diverse student audience.
• Managed project budget for entire OIE and supported both SPARQ and BFirst student programming.
• Rebranded Bates Leads to modernize brand image and improve messaging and recognition. • Relaunched OIE website improving the UI/UX experience leading to an increase in traffic through calls to… Show more • Developed all advertising assets for the Office of Intercultural Education (OIE) including digital and print media. • Launched rebranding campaign to reach a broader and more diverse student audience.
• Managed project budget for entire OIE and supported both SPARQ and BFirst student programming.
• Rebranded Bates Leads to modernize brand image and improve messaging and recognition. • Relaunched OIE website improving the UI/UX experience leading to an increase in traffic through calls to action. • Served as an advisor and mentor to students seeking assistance, and connect then to necessary college resources. • Collaborated with college offices and student clubs to create an improved sense of community. Show less

• Created a Multi-Function Paid Advertising campaign for ITSON Admissions which targeted five markets simultaneously to both modernize image and improve admissions into five different academic programs. Increased application volume by 150% during each 6 month campaign by maximizing lead generation funnels, and saw admission levels increase by an average of 115% year-over-year.• Transformed lTSON's institutional brands, helping to improve the image and positioning. • Constructed a new… Show more • Created a Multi-Function Paid Advertising campaign for ITSON Admissions which targeted five markets simultaneously to both modernize image and improve admissions into five different academic programs. Increased application volume by 150% during each 6 month campaign by maximizing lead generation funnels, and saw admission levels increase by an average of 115% year-over-year.• Transformed lTSON's institutional brands, helping to improve the image and positioning. • Constructed a new family of brands including logos, shield, commercial and sports brands while preserving values and remodeling the institution towards a more international level.• Developed and prototyped marketing strategies to present to the Board of Directors and Leadership.•Oversaw project budget to limit costs and maximize Return on Investment (ROI) for the college.• Directed and edited all photography/videography assets for each campaign.• Supervised team of graphic designers and students from project inception through completion.• Liaised with the media including overseeing press releases distributed through print, digital media, and live press coverage. Show less

Professor for different courses including Branding, Publicity Campaigns, Editorial Design and Marketing.