Rewrite web content based on readability and alignment with SEO and SEM strategyCo-created CDIC website content strategyCreated training game modules for use by financial professionals across Canada with generative AIMonitored activity and inquiries across social media platformsMonitored and logged social media activity and responded to publicParticipated in crisis simulation where I prepared monitoring templates, monitored and reported on the website and contact centre activity for hourly reportsAudited stakeholder contact lists Drafted stakeholder emails

Develop recruitment strategy and implemented it on our social platformsMaintain consistent organic engagement growthCreate content calendar that aligns with media and publishing cyclePromote events through social media campaigns

Maintained a given atmosphere at each activation, making it the go to spot for consumers.Represented: Aperol Spritz for Campari, Mackenzie InvestmentsExecuted key brand messaging through interpersonal skills Built relationships with consumers, increasing brand awareness

Managed the project's Instagram, Tiktok, Linkedin, and Facebook Measured account analytics and grew reach to target audiencesCreated graphics for social platformsGenerated website content Set and followed a detailed posting schedule

Part-time sales associate at Brandy Melville.