Macy Smith Email & Phone Number

Austin, TX, US

Austin, Texas, United States

• Developed and executed a comprehensive social media strategy for The Moody Foundation across multiple platforms to increase brand awareness and audience engagement, resulting in a 94.3% increase in total engagements
• Collaborated closely with the Content Manager to deliver a cohesive brand message that aligned with the foundations mission and core values
• Crafted compelling social media copy for the foundation's initiatives, resulting in a 99.5% increase in impressions

Austin, Texas, United States

• Created and implemented a PR strategy based on clients short term goals by overseeing and executing media relations, influencer relations and on-campus event components of the campaign
• Wrote press releases to forward to local journalists and government officials
• Created weekly influencer and media lists for campaign and reach out, tracking responses and analytics

Houston, Texas, United States

• Ideated and executed a successful LinkedIn ‘Fun Fact Friday’ campaign, resulting in a 10.4% increase in engagement
• Developed and distributed weekly news clips, curating and summarizing relevant industry news for over 500 employees, including executives and the CEO, to enhance industry awareness across the company
• Led an in-depth competitive analysis to develop actionable recommendations aimed at improving stakeholder perceptions of LyondellBasell's sustainability efforts via LinkedIn content
• Assisted the Content Manager in developing on-brand social media copy, scheduling posts, developing scripts and storyboarding for promotional videos

Austin, Texas, United States

• Pitched clients from diverse industries including business, design, and technology, successfully securing and scheduling over 25 media requests
• Produced collateral materials such as expert bios, press releases, pitch angles, and more
• Communicated with journalists to foster strong media relationships and supported the planning and execution of comprehensive media outreach campaigns

Austin, Texas, United States

• Designed 2-3 posts a week for social media channels, including Instagram, LinkedIn, and Facebook
• Analyzed quarterly data regarding social media following and engagement over time to observe trends and improvements, making recommendations accordingly
• Developed an SEO-centered content strategy by writing high-quality, search-focused articles for their website
• Executed a promotional event with Amy’s Ice Cream by drafting press releases and publicity content

Pearland, Texas, United States

• Demonstrated a variety of selling techniques to effectively close sales on memberships, equipment, and retail; averaging 30 membership sales per month & closing 60% of total memberships sold at my location
• Connected with new members by reviewing their fitness goals and tailoring membership recommendations to their personal and financial circumstances
• Called a minimum of 40 inquiring leads each day to discuss pricing, answer questions, and reserve spots for class

College Station, Texas, United States

• Welcomed and gave prospective students a complete 60 minute tour of the Texas A&M campus and a detailed history 2-3 times a week
• Communicated with parents and students about their concerns and answered questions about campus, academics, and student life

Bachelor'S Of Science, Public Relations, Advertising, And Applied Communication, Junior

Activities and Societies: Tower & Bridge Communications, Texas Student Television, Public Relations Student Society of America, Texas.

Bachelor'S Degree, Communication, General

Activities and Societies: Deans List of Academics, Delta Zeta Sorority