Macy Smith Email & Phone Number
Who is Macy Smith? Overview
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Macy Smith is listed as Agency Co-Director at Tower & Bridge Communications, a company with 27 employees, based in Austin, Texas, United States. AeroLeads shows a matched LinkedIn profile for Macy Smith.
Macy Smith previously worked as Director of Marketing at Tower & Bridge Communications and Social Media Manager at Texas Tower Public Relations. Macy Smith holds Bachelor'S Of Science, Public Relations, Advertising, And Applied Communication, Junior from The University Of Texas At Austin.
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About Macy Smith
I am a third-year student at the University of Texas at Austin, pursuing a degree in Public Relations. With a love for storytelling and media, I’m committed to creating impactful communications campaigns that blend creativity with data-driven insights. My experiences—ranging from internships in the nonprofit sector, agency settings, and global Fortune 500 companies—have shaped my ability to build authentic relationships between brands and their audiences, all while delivering measurable results.On campus, I serve as Director of Marketing for Tower & Bridge Communications, UT Austin’s full-service PR and advertising agency. In this role, I lead our social media initiatives and provide strategic guidance to account teams, ensuring the delivery of impactful, results-driven campaigns. I’m also part of Texas Student Television, where I hone my journalistic skills by reporting on key issues affecting the UT community all while expanding my expertise in media production.What excites me most about public relations is the power to connect people, shape perceptions, and tell the stories that matter. Building authentic relationships and telling compelling stories are at the heart of what I do, and I’m always eager to tackle the next challenge.
Macy Smith's current company
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Macy Smith work experience
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Director Of Marketing
Current
Social Media Manager
- Developed and executed a comprehensive social media strategy for The Moody Foundation across multiple platforms to increase brand awareness and audience engagement, resulting in a 94.3% increase in total engagements
- Collaborated closely with the Content Manager to deliver a cohesive brand message that aligned with the foundations mission and core values
- Crafted compelling social media copy for the foundation's initiatives, resulting in a 99.5% increase in impressions
Public Relations Manager
- Created and implemented a PR strategy based on clients short term goals by overseeing and executing media relations, influencer relations and on-campus event components of the campaign
- Wrote press releases to forward to local journalists and government officials
- Created weekly influencer and media lists for campaign and reach out, tracking responses and analytics
Communications Intern
- Ideated and executed a successful LinkedIn ‘Fun Fact Friday’ campaign, resulting in a 10.4% increase in engagement
- Developed and distributed weekly news clips, curating and summarizing relevant industry news for over 500 employees, including executives and the CEO, to enhance industry awareness across the company
- Led an in-depth competitive analysis to develop actionable recommendations aimed at improving stakeholder perceptions of LyondellBasell's sustainability efforts via LinkedIn content
- Assisted the Content Manager in developing on-brand social media copy, scheduling posts, developing scripts and storyboarding for promotional videos
Publicity Intern
- Pitched clients from diverse industries including business, design, and technology, successfully securing and scheduling over 25 media requests
- Produced collateral materials such as expert bios, press releases, pitch angles, and more
- Communicated with journalists to foster strong media relationships and supported the planning and execution of comprehensive media outreach campaigns
Marketing Intern
- Designed 2-3 posts a week for social media channels, including Instagram, LinkedIn, and Facebook
- Analyzed quarterly data regarding social media following and engagement over time to observe trends and improvements, making recommendations accordingly
- Developed an SEO-centered content strategy by writing high-quality, search-focused articles for their website
- Executed a promotional event with Amy’s Ice Cream by drafting press releases and publicity content
Sales Associate
- Demonstrated a variety of selling techniques to effectively close sales on memberships, equipment, and retail; averaging 30 membership sales per month & closing 60% of total memberships sold at my location
- Connected with new members by reviewing their fitness goals and tailoring membership recommendations to their personal and financial circumstances
- Called a minimum of 40 inquiring leads each day to discuss pricing, answer questions, and reserve spots for class
Campus Tour Guide
- Welcomed and gave prospective students a complete 60 minute tour of the Texas A&M campus and a detailed history 2-3 times a week
- Communicated with parents and students about their concerns and answered questions about campus, academics, and student life
Macy Smith education
Bachelor'S Of Science, Public Relations, Advertising, And Applied Communication, Junior
Bachelor'S Degree, Communication, General
Frequently asked questions about Macy Smith
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What company does Macy Smith work for?
Macy Smith works for Tower & Bridge Communications.
What is Macy Smith's role at Tower & Bridge Communications?
Macy Smith is listed as Agency Co-Director at Tower & Bridge Communications.
Where is Macy Smith based?
Macy Smith is based in Austin, Texas, United States while working with Tower & Bridge Communications.
What companies has Macy Smith worked for?
Macy Smith has worked for Tower & Bridge Communications, Texas Tower Public Relations, Lyondellbasell, Zilker Media, and Miracle Foundation.
How can I contact Macy Smith?
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What schools did Macy Smith attend?
Macy Smith holds Bachelor'S Of Science, Public Relations, Advertising, And Applied Communication, Junior from The University Of Texas At Austin.
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