Macy Smith

Macy Smith Email and Phone Number

Agency Co-Director @ Tower & Bridge Communications
Austin, TX, US
Macy Smith's Location
Austin, Texas, United States, United States
About Macy Smith

I am a third-year student at the University of Texas at Austin, pursuing a degree in Public Relations. With a love for storytelling and media, I’m committed to creating impactful communications campaigns that blend creativity with data-driven insights. My experiences—ranging from internships in the nonprofit sector, agency settings, and global Fortune 500 companies—have shaped my ability to build authentic relationships between brands and their audiences, all while delivering measurable results.On campus, I serve as Director of Marketing for Tower & Bridge Communications, UT Austin’s full-service PR and advertising agency. In this role, I lead our social media initiatives and provide strategic guidance to account teams, ensuring the delivery of impactful, results-driven campaigns. I’m also part of Texas Student Television, where I hone my journalistic skills by reporting on key issues affecting the UT community all while expanding my expertise in media production.What excites me most about public relations is the power to connect people, shape perceptions, and tell the stories that matter. Building authentic relationships and telling compelling stories are at the heart of what I do, and I’m always eager to tackle the next challenge.

Macy Smith's Current Company Details
Tower & Bridge Communications

Tower & Bridge Communications

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Agency Co-Director
Austin, TX, US
Employees:
27
Macy Smith Work Experience Details
  • Tower & Bridge Communications
    Agency Co-Director
    Tower & Bridge Communications
    Austin, Tx, Us
  • Tower & Bridge Communications
    Director Of Marketing
    Tower & Bridge Communications Jun 2024 - Present
  • Texas Tower Public Relations
    Social Media Manager
    Texas Tower Public Relations Jan 2024 - May 2024
    Austin, Texas, United States
    • Developed and executed a comprehensive social media strategy for The Moody Foundation across multiple platforms to increase brand awareness and audience engagement, resulting in a 94.3% increase in total engagements• Collaborated closely with the Content Manager to deliver a cohesive brand message that aligned with the foundations mission and core values• Crafted compelling social media copy for the foundation's initiatives, resulting in a 99.5% increase in impressions
  • Texas Tower Public Relations
    Public Relations Manager
    Texas Tower Public Relations Sep 2023 - Dec 2023
    Austin, Texas, United States
    • Created and implemented a PR strategy based on clients short term goals by overseeing and executing media relations, influencer relations and on-campus event components of the campaign• Wrote press releases to forward to local journalists and government officials• Created weekly influencer and media lists for campaign and reach out, tracking responses and analytics
  • Lyondellbasell
    Communications Intern
    Lyondellbasell May 2024 - Aug 2024
    Houston, Texas, United States
    • Ideated and executed a successful LinkedIn ‘Fun Fact Friday’ campaign, resulting in a 10.4% increase in engagement• Developed and distributed weekly news clips, curating and summarizing relevant industry news for over 500 employees, including executives and the CEO, to enhance industry awareness across the company• Led an in-depth competitive analysis to develop actionable recommendations aimed at improving stakeholder perceptions of LyondellBasell's sustainability efforts via LinkedIn content• Assisted the Content Manager in developing on-brand social media copy, scheduling posts, developing scripts and storyboarding for promotional videos
  • Zilker Media
    Publicity Intern
    Zilker Media Jan 2024 - May 2024
    Austin, Texas, United States
    • Pitched clients from diverse industries including business, design, and technology, successfully securing and scheduling over 25 media requests• Produced collateral materials such as expert bios, press releases, pitch angles, and more• Communicated with journalists to foster strong media relationships and supported the planning and execution of comprehensive media outreach campaigns
  • Miracle Foundation
    Marketing Intern
    Miracle Foundation Sep 2023 - Dec 2023
    Austin, Texas, United States
    • Designed 2-3 posts a week for social media channels, including Instagram, LinkedIn, and Facebook• Analyzed quarterly data regarding social media following and engagement over time to observe trends and improvements, making recommendations accordingly• Developed an SEO-centered content strategy by writing high-quality, search-focused articles for their website• Executed a promotional event with Amy’s Ice Cream by drafting press releases and publicity content
  • Orangetheory Fitness
    Sales Associate
    Orangetheory Fitness May 2023 - Sep 2023
    Pearland, Texas, United States
    • Demonstrated a variety of selling techniques to effectively close sales on memberships, equipment, and retail; averaging 30 membership sales per month & closing 60% of total memberships sold at my location• Connected with new members by reviewing their fitness goals and tailoring membership recommendations to their personal and financial circumstances• Called a minimum of 40 inquiring leads each day to discuss pricing, answer questions, and reserve spots for class
  • Texas A&M University
    Campus Tour Guide
    Texas A&M University Jan 2023 - May 2023
    College Station, Texas, United States
    • Welcomed and gave prospective students a complete 60 minute tour of the Texas A&M campus and a detailed history 2-3 times a week• Communicated with parents and students about their concerns and answered questions about campus, academics, and student life

Macy Smith Education Details

Frequently Asked Questions about Macy Smith

What company does Macy Smith work for?

Macy Smith works for Tower & Bridge Communications

What is Macy Smith's role at the current company?

Macy Smith's current role is Agency Co-Director.

What schools did Macy Smith attend?

Macy Smith attended The University Of Texas At Austin, Texas A&m University.

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