Macy Maloney Email & Phone Number

Lubbock, Us

Lubbock, Us

Lubbock, Texas, Us

- Lead two discussion sections of a Public Speaking course in the Department of Communication Studies for 50 students - Created activities, prepared class lectures, graded speeches and assignments, and provided assistance and constructive feedback during weekly office hours

79409, Tx, Us

- Assisted with press conferences, wrote quotes, game notes, recaps, and student-athlete feature articles for respective sports - Worked between athletics, the press, and media journalists - Created social media content for respective teams

- Assisted the production team alongside the producer, director, technical producer, and production manager

- Developed and implemented social media campaigns to increase followers and engagement - Created a departmental social media and digital content marketing strategy to attract new talent to Texas Tech University - Reached an audience of more than 4,500 Facebook users and increased the average Facebook impression from 35 to 304 between October and December 2015- Gained upwards of 300 likes and followers on social media platforms in one month - Conducted weekly research on our desired publics to determine the best methods to reach and engage with them- Created content calendars and weekly analytic reports to document progress - Evaluated website and social media metrics to increase traffic and visibility- Spearheaded the utilization of a company blog to expand our social media efforts, and further inform and engage with our target audience- Interviewed employees, took photographs, and wrote content for the company blog

As a member of RaiderComm Public Relations, I provided public relations services to clients in the Lubbock community and gained the applied and useful experience of working at a full service public relations firm.Account Associate, Sports & Entertainment - Conducted social media audits for Texas Tech athletic teams - Created weekly reports to present to the firm and our clients - Collaborated with a team to develop engagement strategies and secure increased student attendance at university athletic events Account Associate, The Hub - Utilized Adobe Suites to design fliers and promotional materials for upcoming events, which were distributed to more than 1,200 students- Promoted the client's workshops and organizational events

In a capstone course at Texas Tech university I worked with a team to create a public relations campaign for a local client. We competed against other PR teams and presented our proposal to the client at the end of the course. Our campaign was selected by the client as the winner and was chosen to be used in future public relations efforts. - Designed a research plan for our determined target audience - Conducted primary and secondary research including survey design and implementation, interviews, and focus groups- Analyzed and interpreted research findings to present to the client

- Created and executed content for the organization's Facebook and Twitter accounts- Researched and monitored social media trends to develop new digital strategies - Communicated with the Relay For Life Lubbock chapter to understand its goals and ensure effective strategies to satisfy them - Developed digital strategies and tactics to create awareness and promote participation for the 2016 event - Communicated with and engaged current and potential participants via social media

Birmingham, Al, Us

- Created marketing pitches to promote interest in the company's mobile app, which resulted in 58 downloads from a presentation to 63 students- Stimulated app engagement among Texas Tech students by creating activities and participation incentives to generate sales

- Oversaw all external marketing efforts and promoted the organization's brand online and on social media platforms - Prepared and submitted press releases for notable chapter achievements- Created content for and managed Instagram, Twitter, Facebook, Tumblr and WordPress accounts - Designed, managed and created content for two chapter websites designed to target multiple audiences - Generated more than 750 Instagram followers, 300 Twitter followers and 350 Facebook likes within three months - Developed research and social media strategies to create and sustain relationships with the alumnae community and encourage donations

- Designed creative print and digital marketing material - Documented client meetings and ongoing business ventures

- Provided personalized customer service

Master’S Degree, Mass Communication With A Concentration In Sports Media

Bachelor’S Degree, Public Relations

Study Abroad, Communication And Media Studies