Macy Widner Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

• Supervised the launch of the bank's new marketing collateral and in-house site. Included the Development of standard templates for each target segment.
• Strategizes with business line stakeholders to develop and deliver fully integrated marketing campaigns that support the bank's objectives and drives sales.
• Created and manages content curation and editorial calendar to increase engagement with digital platforms.
• Partners with vendors and preferred agencies to meet the needs of… Show more
• Partners with vendors and preferred agencies to meet the needs of key business lines and ensure brand standards and regulatory requirements are met.
• Developed and implemented an enhanced brand book, including key pillars, visual style guides and a suite of branded templates.

Houston, Texas Area

• Managed all marketing and transactional emails for the bank including layout/design, copy writing, and quality assurance testing. Provided ongoing reporting and analytics to ensure campaign goals were met.
• Assisted with authoring and publishing content for the bank's website. Provided ongoing support during the launch of the new public website.
• Content creation for the bank's various digital channel including multiple social media platforms, ATMs, and email.
• Managed and… Show more
• Managed and developed in-house project management tool for the marketing team using Workfront, Inc. Developed processes and templates which would be used for the team. Show less

Houston, Texas Area

• Became sole marketing and corporate communication lead for all initiatives related to the company.
• Created messaging that allows the Sales force to have consistent, effective and engaging conversations with prospects and customers at each stage of the sales cycle
• Developed and review all external and internal corporate communications.
• Led in the creation of content for direct and indirect sales resources (e.g. playbooks, battle cards, scripts, presentations, training modules… Show more
• Led in the creation of content for direct and indirect sales resources (e.g. playbooks, battle cards, scripts, presentations, training modules and demos).
• Built relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, Web pages, online events and more.

Houston, Texas Area

• Developed and coordinated Hercules Offshore newsletter and distribute to the Company
• Maintained accurate content of external company website and internal Human Resources’ website page
• Worked with Investor Relations to coordinate the annual report and assist with media events and corporate communications
• Coordinated the HR Monthly report by collecting data and correlating to produce HR metrics and statics. Distributed monthly to appropriate recipients.

Houston, Texas Area

• Designed all training related flyers and establishes a corporate culture between office and field employees
• Processed domestic and international training requests and license applications
• Executed compliance reports for operators and employees to ensure Hercules Offshore meets regulatory requirements

Houston, Texas Area

• Scheduled and coordinated all training for onshore and domestic offshore employees
• Supported Drilling and Liftboat Operations worldwide

Houston, TX

• Due to high performance, turned unpaid internship into paid position
• Developed and designed a brochure and newsletter for the agency to better align the brand
• Small firm atmosphere allowed for experience in many facets of business; included filling in for supervisor, organized and participated in all promotional events and managed all social media

Houston, TX

• Assisted in showroom staging and selection of merchandise to be purchased in high-end store
• Reconciled sales transactions and priced merchandise

Bachelor Of Arts (Ba), Public Relations And Advertising, Cum Laude

Activities and Societies: Alpha Delta Pi

Education record

Activities and Societies: Study Abroad

Education record