As Head of Product & Design at Kait, I spearheaded the product vision and design strategy, guiding the company from its early stages to becoming a recognized leader in EdTech. My efforts were instrumental in scaling Kait’s user base from 0 to over 300,000 students and elevating the company’s valuation from $1M to $20M. This success was achieved through a combination of innovative design, data-driven decision-making, and a commitment to aligning product development with user needs and market demands.🌐 Led Product & Design Vision: Oversaw the entire product lifecycle, ensuring user-focused innovation and scalability.🙍 Scaled User Base: Grew Kait’s user base from 0 to 300,000+ students through iterative design and data-informed strategies.💰 Elevated Company Valuation: Drove valuation growth from $1M to $20M by aligning product development with market goals and securing investor confidence.🥇 Built & Directed Teams: Assembled and led multidisciplinary teams, fostering collaboration and meeting ambitious milestones.⛲Implemented Scalable Features: Launched key features like adaptive learning algorithms and real-time performance tracking, setting Kait apart in the market.📈 Data-Driven Insights: Developed processes to leverage user data, driving continuous improvements in engagement and retention.🤝 Partnerships & Integrations: Secured partnerships with educational institutions and tech providers to expand market reach and enhance the product.❤️ Culture of Innovation: Cultivated a collaborative, user-centric culture that encouraged bold ideas and experimentation.These efforts resulted in an impactful and accessible platform that empowered thousands of students and educators. By combining strategic innovation and a deep understanding of user needs, Kait has solidified its position as a trailblazer in educational technology.

As Chief Product Officer and Co-founder at Kompot, I spearheaded the product vision and strategy, leading the agency to deliver cutting-edge Web3 and Web2 solutions for diverse clients. My efforts were instrumental in driving the development of 15+ blockchain-based products, including wallets, DeFi platforms, TON-based games, and NFT marketplaces, resulting in a 40% increase in client adoption and market presence.🌐 Led Product & Design Vision: Defined and executed product strategies across Web3 and Web2 projects, driving innovation and scalability.🙌 Scaled Client Success: Delivered 15+ high-impact projects, including wallets and blockchain-based platforms, boosting client adoption by 40%.💡 Pioneered Web3 Solutions: Integrated advanced blockchain technologies such as TON and DeFi protocols, positioning Kompot as a leader in Web3 development.🥇 Built & Directed Teams: Assembled and led multidisciplinary teams of designers, developers, and marketers, ensuring efficient collaboration and successful project delivery.📈 Optimized Client Engagement: Applied data-driven strategies to enhance user experiences, resulting in increased engagement and market reach for client products.🤝 Strategic Partnerships: Forged valuable collaborations with industry leaders and partners to strengthen product ecosystems and expand market presence.❤️ Fostered Innovation: Cultivated a culture of innovation, empowering teams to explore bold ideas and push boundaries in the Web3 space.These efforts were pivotal in establishing Kompot as a trusted partner for blockchain and digital product development, helping clients navigate and thrive in the decentralized web. By blending strategic foresight with technical expertise, I drove impactful results and positioned Kompot for long-term success in the Web3 and Web2 industries.

In May 2022 I joined Trickest to work on UX and UI improvement of the platform. Things I've done in Trickest: 🎙️ Conducted User Interviews📈 Detailed HotJar sessions analysis 🕑 Designed some new features🕑 Redesigned and improved old ones, so it saved time for users to perform tasks (better user experience = better conversion rate)💻 Redesign the User Interface of the whole platform⚙️ Designed Design System from scratch📄 Developed print and promo material for conferences📹 Designed and edited the onboarding VideoOver the year I've spent in Trickest, a company that achieved some amazing results such as signing 250% more companies, and 25 times more individuals. We reduced the bounce rate from 67% to 42%. Also, time spent on the web page was increased by almost 30% while time spent on the platform was increased twice! Design processes were standardized, existing users liked new designs and features, while upcoming were thrilled.

One of my career highlights is developing an Airbus✈️ startup from scratch with just a few people. It was an exciting and challenging project that taught me how to navigate the complexities of designing for a large corporation with a diverse range of stakeholders.Emma Mackenzie (Head of PR and Marketing) and I worked closely on developing the brand from scratch.📖Detailed Brandbook with brand guides for various applications📱Recognizable Social Media style for posts📄Documents such as Whitepaper, Branded Word🛝Presentation Deck with 60+ template slides🔬Detailed research for Website✈️Weekly detailed infographics during COVID-19 about data in travel industry🌐Website 📖Sub-brands for various products📺3D Videos for various products Emma's and mine work directly impacted the landing of some big names in the data and air travel industry. 3D Video presentations amazed some C-level people from Fortune 500 companies.

While working at Untitled, I've been included in various projects over the years. As team leads, I've been responsible for everything design-wise in the company. Mostly worked with Illustrators and UI designers.Projects:🙎 Black Mask landing page (viral product back then)🪧Scratch-off posters series (100 movies, 100 cocktails, 100 cities, 100 food, and many more) 🖼️Yellowed (your photo in Simpsons style)🏃‍♀️Gymtech (product for home exercise, that reached $20,000 in sales daily) where my redesign increased conversions by 68%In total, I've been working on viral e-commerce products over the years, which helped me gain new skills, approaches, and unique experiences that I can use everywhere.

Allio team hired me to help them with Branding and the Product itself. We worked closely on the improvement of both. I've been part of a small team with a Product Manager and UX researcher.Things I've done:💻Branding workshops🔬Niche research🧪A/B testing📐Information Architecture👤User Flow design📺UI Improvement

InterTrader at that moment was acquired by bWIN, so it was a really big challenge to work for such a company. I've joined in the rebranding process and overall redesign. We worked together on brand improvement, so we could close more deals and have better reach. 📖Brand redesign🌐Website redesign (UX and UI)📱Social media material (banners for various sizes, LinkedIn posts)🎟️Conferences design (3D booth, print material, promo video)💻Animated bannersWhile I was in the company, we reduced the bounce rate from 82% to 38%, increased conversions by 250%, and average time spent on the website by 110%.

New Moment New Ideas is Cannes awarded agency from Serbia. Working there was a dream coming true for me. I've worked in the BTL team, closely with 3 more designers and 1 Senior Art Director. I liked working ,,on fire", on various projects for various clients. Things I've done:📚Branding🖼️Posters📦Packaging design🛹3D design🎮Animation🏬Campaigns 360 design🏠MockupsClients I've worked for:Coca Cola HellenicWWFEurobankBelgrade Fashion WeekP&G

Omnes is a recruitment agency based in Serbia. My journey with them started as a freelance project with their founder, Nevena, and lately, we developed a full-time arrangement. Some of the tasks:🌐 UI UX design for clients📱 Social media posts📄 Print Material