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Matthew Dainty Email & Phone Number
Supporter Liaison Officer
at
Aston Villa Football Club
1 work email found
@pafc.co.uk
4 phones found area 121 and 871
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Supporter Liaison Officer
Location
Walsall, England, United Kingdom
Company size
Who is Matthew Dainty? Overview
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Quick answer
Matthew Dainty is listed as Supporter Liaison Officer at Aston Villa Football Club, a with 847 employees, based in Walsall, England, United Kingdom. AeroLeads shows a work email signal at pafc.co.uk, phone signal with area code 121, 871, and a matched LinkedIn profile for Matthew Dainty.
Matthew Dainty previously worked as Marketing & CRM Manager at Plymouth Argyle Football Club and Director at Midland Football League Limited. Matthew Dainty holds Msci, Geology from University College London, U. Of London.
Company email context
Email format at Aston Villa Football Club
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{first}.{last}@pafc.co.uk
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AeroLeads found 1 current-domain work email signal for Matthew Dainty. Compare company email patterns before reaching out.
Profile bio
About Matthew Dainty
Sports marketing professional with thirteen years experience in the football industry. I have worked across the three top tiers of English football with eight seasons in the Premier League, three in the Championship and two in League One.I have a proven track record for creating creative and engaging marketing campaigns, personalised and targeted to their specific audience with record breaking results.Twice nominated for best marketing campaign at the Football Business Awards during my time at West Bromwich Albion, my team and I helped to deliver record season ticket sales, twenty year high average attendances, record hospitality and sponsorship revenue and ground-breaking numbers in retail.After ten years at West Bromwich Albion, the coronavirus pandemic led to the redundancy of my department. Following a short spell out of football with the Midlands Air Ambulance, I returned to the industry at Plymouth Argyle. The growth of Plymouth Argyle over the past two years has been astonishing. The club reached Wembley Stadium for only third time in their history in the 22/23 Papa Johns Trophy final and were crowned champions of League One in May 2023.My time at Argyle has seen the introduction and roll out of a new CRM system, new retail system and new Hospitality platform. The marketing team have helped to achieve all-time high season ticket sales, record attendances at Home Park, including 18 sell-outs in the 22/23 season, a waiting list for hospitality and the tripling of retail revenue.Throughout my time at Argyle, I also have additional media/communications responsibilities including management of the club's website, writing copy for web stories, posting articles to social media (Twitter, Facebook, Instagram, LinkedIn) and match day media desk functions.My Specialties include: Marketing, Marketing Planning, Budget Control, Management of staff, Data Segmentation and Analysis, CRM Management, CRM Development, CRM Training, Ecommunications, E-Marketing, Insight, System Integrations, Website Management, Copy Writing, Proof Reading, Social Media.
Listed skills include Crm, Email Marketing, Marketing Strategy, Football, and 29 others.
Current workplace
Matthew Dainty's current company
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Aston Villa Football Club
13 roles
Matthew Dainty work experience
A career timeline built from the work history available for this profile.
Marketing & Crm Manager
Current
Jun 2021 - Present
Director
Current
Jul 2018 - Present
Crm Manager
Oct 2020 - May 2021
Chairman
Jun 2020 - May 2021
Head Of Crm, Data And Insights
Jan 2017 - Sep 2020
Supporter Liaison Officer
Jan 2012 - Jun 2018
Head Of Marketing
As Head of Marketing at West Bromwich Albion Football Club I am directly responsible for the marketing planning, development and implementation across a wide range of B2B and B2C departments included but not limited to:Ticketing, Retail, Hospitality, Conferences, Events, Weddings, Junior Baggies, The Albion Foundation, CRM, Data & Insight, Brand Development, Overseas Club Development, Fan Engagement, Matchday Programme, Website, Social Media.I manage a full time Marketing Executive and a part-time Graphic designer, as well as managing the Club's central marketing budget and being the champion for the West Bromwich Albion Brand and core CRM Function. I am the sole sign off on all use of the West Bromwich Albion logo and brand identity. I am also the sole person responsible for the planning, management and development of the Club's pre-match content and experience, for the fan-engagement strategy and thus also act as the Supporter Liaison Officer (SLO). In addition I manage the club's mascot programme, the mascot team of staff and Baggie Bird, as well as managing the 'mystery shopper' programme in association with the Premier League.During my time at the Club I have also overseen the introduction, implementation and development of the CRM system, I have written the Club's brand guidelines and tone of voice from scratch and I have implemented a wide range of fan engagement and loyalty initiatives, the pinnacle being the introduction of the new WBA Fanzone. I have also played a key role in the Club's overseas development programme, undertaking visits to India as part of the 'WBA Pass It Forward Initiative' and as part of the Club's association with Indian Super League side Delhi Dynamos.My Specialties include: Marketing, Marketing Planning, Budget Control, Management of staff, Data Segmentation and Analysis, CRM Management, CRM Development, CRM Training, Ecommunications, E-Marketing, Insight, System Integrations.
Jan 2012 - Dec 2016
Crm & Data Analyst
I manage the CRM system at West Bromwich Albion Football Club including: development of club's marketing strategy through crm analysis, segmentation and e-communications. Management of football matchday hospitality sales process. Data analysis for football club development, commercial sales performance, ticketing and retail.I have worked on several marketing campaigns including; season tickets, football kit launch and junior memberships.
Aug 2010 - Jan 2012
Chairman
Paget Rangers
I am Chairman of Birmingham based semi-professional football club Paget Rangers FC. Paget Rangers were originally founded in Erdington, Birmingham in 1938 and currently play in the Midland Football League
Jul 2011 - Jun 2020
Director
Independent Director as part of the board of Directors for the largest County FA in England
May 2015 - Jul 2018
Safety Advisory Group / Fans Forum
Apr 2009 - Dec 2011
Sep 2006 - Jul 2010
Team & coworkers
Colleagues at Aston Villa Football Club
Other employees you can reach at avfc.co.uk. View company contacts for 847 employees →
SD
Scott Davies
Colleague at Aston Villa Football ClubLichfield, England, United Kingdom
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SM
Sumaya Moalim
Colleague at Aston Villa Football ClubUnited Kingdom
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MO
Muyiwa Olaloko
Colleague at Aston Villa Football ClubBirmingham, England, United Kingdom
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AL
Ahmad Lakhsanul Sarif
Colleague at Aston Villa Football ClubGambir, Jakarta, Indonesia
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DT
David Tiernan
Colleague at Aston Villa Football ClubGreater Adelaide Area, Australia
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LS
Liam Sharpe
Colleague at Aston Villa Football ClubTamworth, England, United Kingdom
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EA
Emile Akinfenwa+Heskey
Colleague at Aston Villa Football ClubKingston Upon Thames, England, United Kingdom
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LO
Lesley Overton
Colleague at Aston Villa Football ClubClevedon, England, United Kingdom
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MS
Massimo Simonetta
Colleague at Aston Villa Football ClubItaly
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MJ
Mitchell Jones
Colleague at Aston Villa Football ClubWest Midlands, England, United Kingdom
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Scott Davies
Colleague at Aston Villa Football ClubLichfield, England, United Kingdom
View →
SM
Sumaya Moalim
Colleague at Aston Villa Football ClubUnited Kingdom
View →
MO
Muyiwa Olaloko
Colleague at Aston Villa Football ClubBirmingham, England, United Kingdom
View →
AL
Ahmad Lakhsanul Sarif
Colleague at Aston Villa Football ClubGambir, Jakarta, Indonesia
View →
DT
David Tiernan
Colleague at Aston Villa Football ClubGreater Adelaide Area, Australia
View →
LS
Liam Sharpe
Colleague at Aston Villa Football ClubTamworth, England, United Kingdom
View →
EA
Emile Akinfenwa+Heskey
Colleague at Aston Villa Football ClubKingston Upon Thames, England, United Kingdom
View →
LO
Lesley Overton
Colleague at Aston Villa Football ClubClevedon, England, United Kingdom
View →
MS
Massimo Simonetta
Colleague at Aston Villa Football ClubItaly
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MJ
Mitchell Jones
Colleague at Aston Villa Football ClubWest Midlands, England, United Kingdom
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2 education records
Matthew Dainty education
Msci, Geology
A-Level, Geology, Geography, Maths, Business Studies
Bishop Vesey'S Grammar School
FAQ
Frequently asked questions about Matthew Dainty
Quick answers generated from the profile data available on this page.
What company does Matthew Dainty work for?
Matthew Dainty works for Aston Villa Football Club.
What is Matthew Dainty's role at Aston Villa Football Club?
Matthew Dainty is listed as Supporter Liaison Officer at Aston Villa Football Club.
What is Matthew Dainty's email address?
AeroLeads has found 1 work email signal at @pafc.co.uk for Matthew Dainty at Aston Villa Football Club.
What is Matthew Dainty's phone number?
AeroLeads has found 4 phone signal(s) with area code 121, 871 for Matthew Dainty at Aston Villa Football Club.
Where is Matthew Dainty based?
Matthew Dainty is based in Walsall, England, United Kingdom while working with Aston Villa Football Club.
What companies has Matthew Dainty worked for?
Matthew Dainty has worked for Aston Villa Football Club, Plymouth Argyle Football Club, Midland Football League Limited, Midlands Air Ambulance Charity, and Romulus Football Club.
Who are Matthew Dainty's colleagues at Aston Villa Football Club?
Matthew Dainty's colleagues at Aston Villa Football Club include Scott Davies, Sumaya Moalim, Muyiwa Olaloko, Ahmad Lakhsanul Sarif, and David Tiernan.
How can I contact Matthew Dainty?
You can use AeroLeads to view verified contact signals for Matthew Dainty at Aston Villa Football Club, including work email, phone, and LinkedIn data when available.
What schools did Matthew Dainty attend?
Matthew Dainty holds Msci, Geology from University College London, U. Of London.
What skills is Matthew Dainty known for?
Matthew Dainty is listed with skills including Crm, Email Marketing, Marketing Strategy, Football, Sales, Event Management, Data Analysis, and Marketing Communications.
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