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Dynamic Chief of Staff with extensive experience in operations, marketing, and brand management. Over the past few years, I’ve successfully led cross-functional teams, optimized workflows, and driven business growth in the fashion industry. I’ve played a pivotal role in brand strategy, product development, and post-merger integrations. Passionate about aligning teams with strategic goals, I bring a strong track record in enhancing efficiency, cultivating partnerships, and expanding market presence across multiple brands.
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Chief Of Staff Of Sock Affairs & Heel TreadSock Affairs Jul 2022 - PresentLisboa, Portugal- Directed the post-merger operational strategy of Curator Socks and Stereo Socks into Sock Affairs, ensuring smooth integration of teams, processes, and organizational culture.- Managed cross-functional teams across operations, marketing, and product development, driving key business initiatives.- Cultivated new partnerships and business opportunities, contributing to brand growth and market expansion.- Streamlined internal workflows and processes, improving efficiency and fostering collaboration across departments to achieve key business outcomes. -
Brand Manager At Curator Socks & Stereo SocksHeel Tread Feb 2020 - Jul 2022Lisboa, Portugal- Developed and executed branding and marketing strategies, resulting in global sales growth.- Led the successful merger of Curator Socks and Stereo Socks into Sock Affairs, driving brand consolidation and market expansion. -
Operations & Marketing Team Leader At Heel Tread, Curator Socks And Stereo SocksHeel Tread Feb 2020 - Jun 2022Lisboa E Região, Portugal- Directed logistics, production, and customer service teams, implementing workflow improvements to boost overall efficiency.- Streamlined internal processes, optimizing performance across departments.
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Project Manager & Customer Care Supervisor At Heel TreadHeel Tread May 2019 - Jan 2020Lisboa, Portugal- Managed special projects, ensuring deadlines were met and deliverables were of the highest quality.- Supervised customer service, ensuring consumer satisfaction and alignment with the brand’s standards.
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Pr, Communications & Event PlanningFashion Revolution Mar 2019 - May 2019Lisboa- PR Strategy: Developed and executed strategies to secure media coverage and build relationships with journalists and influencers.- Content Creation: Produced press releases, blog posts, and social media content to promote sustainable fashion.- Event Planning: Organized Fashion Revolution Week and related events, managing logistics and vendor coordination.- Campaign Management: Led awareness campaigns on ethical fashion, collaborating with the team and partners.- Social Media Management: Enhanced online presence through strategic content and community engagement. -
Pr & Communications ManagerFreakloset Jan 2019 - Apr 2019Lisboa, Portugal- Media Relations: Fostered strong relationships with media contacts to ensure positive coverage of Freakloset’s brand.- Press Releases: Crafted compelling press releases and media kits to highlight new collections and brand -milestones.- Event Coordination: Planned and executed high-profile events to enhance brand visibility and engagement.- Influencer Partnerships: Collaborated with influencers and fashion bloggers to boost brand awareness and manage campaign logistics.- Crisis Management: Developed strategies to address PR crises and protect brand reputation if necessary. -
Head Of Marketing CommunicationsMinty Square Jan 2017 - Jun 2018Porto E Região, Portugal- Brand Development: Led the strategic positioning and growth of the MINTY Square brand, ensuring impactful communication across channels.- Partnership Management: Cultivated relationships with fashion entities, enhancing brand visibility and collaboration opportunities (e.g., AORP, Cabify, Dsection). - Campaign Coordination: Developed and executed monthly campaigns in collaboration with marketing teams and external agencies.- PR & Brand Activation: Managed strategic partnerships with influencers and celebrities to drive brand activation (e.g., Raquel Strada).- Team Leadership: Mentored a team of communication professionals, fostering collaboration and achieving strategic goals. -
Junior Buyer - Apparel DeptParfois Feb 2016 - Jan 2017Porto E Região, Portugal- Collaborated closely with the Head Buyers to execute the buying calendar, aligning with budgetary constraints, market trends, and sales data.- Actively participated in product selection and development, contributing to the creation of a diverse and trend-forward apparel range.- Managed daily negotiations with suppliers to secure favorable terms, monitor order progress, and address any issues related to stock and sales.- Oversaw inventory management and sales analysis to drive departmental growth and optimize stock levels.- Played a key role in the successful creation and launch of a new department, supporting strategic planning and implementation. -
Buying Assistant - Jewellery And Apparel DeptParfois Oct 2014 - Feb 2016Porto E Região, Portugal- Managed order follow-ups, monitored daily stock levels, and analyzed sales performance to ensure optimal inventory flow.- Negotiated with suppliers and coordinated product development for jewelry collections, ensuring alignment with design standards and market trends.- Played a key role in launching the apparel department, from product sourcing to final selection, driving the department’s growth and success.- Collaborated in product selection, aligning new collections with market trends and sales data while adhering to budget constraints.- Coordinated delivery schedules and applied visual merchandising techniques to support effective product displays and enhance department performance.
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Social Media InternMarques ' Almeida Ltd May 2014 - Jul 2014London- Conducted strategic social media analysis, evaluating Facebook and Instagram posts to identify trends and optimize content performance. - Cross-referenced social media engagement with online sales data to assess the impact of campaigns and inform future strategies.- Managed the brand’s Tumblr page, curating content that aligned with brand identity and contributed to increased follower engagement. -
Wholesale InternshipDiesel Oct 2013 - Mar 2014London- Managed showroom operations and coordinated buyers’ appointments, ensuring a seamless experience for clients. - Organized product displays, maintained inventory, and facilitated buyer interactions to maximize sales opportunities.- Actively supported buyer decision-making by providing detailed product knowledge and trend insights, contributing to increased sales and stronger client relationships. -
Strategic Partnerships Manager - Digital MarketingGirissima.Com Jul 2013 - Sep 2013Lisboa- Led marketing campaigns with top international bloggers, collaborating with influencers to enhance brand visibility and engagement. - Played a key role in defining the brand’s DNA and developing a comprehensive branding strategy in partnership with the marketing team. - Managed the brand’s blog, creating and curating content to align with brand goals, increasing audience engagement and strengthening the brand’s online presence. -
Merchandising AssistantMeo Arena Sep 2011 - Sep 2013Lisbon
Madalena Gp Skills
Madalena Gp Education Details
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Representante De Curso -
Université Paul Cézanne (Aix-Marseille Iii)Exchange Program
Frequently Asked Questions about Madalena Gp
What company does Madalena Gp work for?
Madalena Gp works for Sock Affairs
What is Madalena Gp's role at the current company?
Madalena Gp's current role is Sock Affairs Chief of Staff.
What is Madalena Gp's email address?
Madalena Gp's email address is ma****@****sel.com
What is Madalena Gp's direct phone number?
Madalena Gp's direct phone number is +3519171*****
What schools did Madalena Gp attend?
Madalena Gp attended London College Of Fashion, Nova School Of Business And Economics, Université Paul Cézanne (Aix-Marseille Iii).
What are some of Madalena Gp's interests?
Madalena Gp has interest in Art Direction, Entrepreneurship, Fashion Forecasting, Fashion Management, Fashion Photography, Fashion Magazines, Business, Fashion Editor, Buying And Merchandising.
What skills is Madalena Gp known for?
Madalena Gp has skills like Merchandising, Moda, Fashion, Trend Analysis, Styling, Estilismo De Moda, Luxury Goods, Fashion Buying, Retail, Apparel, Trend Forecasting, Visual Merchandising.
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