Madalena Ferreira Email & Phone Number

Lisbon, Portugal

As the Product Manager for the Recommendations area at Farfetch, I strategically collaborate with Data Science, Machine Learning, Backend, and Frontend Engineering, as well as Design teams to craft and implement top-of-the-line products. This extends across Farfetch and our prestigious clients, including Browns, Reebok, Ferragamo, Harrods, Off White, among others. My role focuses on optimizing all touchpoints (Web, Apps and Email) within the ecommerce ecosystem, delivering innovative, machine learning driven solutions that seamlessly integrate advanced technologies for an unparalleled user experience across Farfetch and client platforms.Key Achievements:• Spearheaded the development and implementation of a personalized size recommender, generating a 1.1% increase in Conversion• Orchestrated the creation and deployment of product-level fit advice, leading to a notable 7% decrease in returns• Directed the end-to-end development of a recommendations-management tool, elevating Farfetch's competitive advantage and realizing annual savings of $10k• Oversaw multiple releases, incorporating A/B testing with significant GMV impact, resulting in a boost in company revenue• Played a pivotal role in pitching and facilitating the sale and implementation of recommendation solutions to both new and existing clients

Lisbon, Portugal

Lisbon, Portugal

Lisbon, Portugal

• Orchestrated the strategic vision and development roadmap for the product, overseeing feature development, app enhancement, and UX, while managing collaborative efforts with Dev & Design teams• Took charge of ensuring user satisfaction, conducting in-depth analyses of app performance, and leading usability-testing sessions to enhance the overall user experience• Drove Business Development initiatives, successfully pitching the company to over 30 prospective clients, and customizing solutions to meet their unique needs•

Lisbon Area, Portugal

• Spearheaded Product Strategy, overseeing the coordination of Dev & Design teams to drive innovation and product excellence• Conducted systematic data analysis, comprehensive market research, and user interviews, fostering continuous improvement• Led strategic and operational Bus Dev efforts, successfully acquiring over 150 companies within a dynamic 3-month period• Championed User Acquisition & Retention initiatives, strategically and operationally acquiring an impressive 1,400 users (candidates) in just 4 months

Lisbon Area, Portugal

Lisbon Area, Portugal

• Managed Consultants’ career development and performance evaluations, identifying tailored Learning & Development needs;• Member of the Social Responsibility team, with active participation in Education & Poverty Relief pro-bono consulting cases and full responsibility for organizing the office’s volunteering activities;• Organized multiple training sessions, from short training sessions to full-immersion 2-day retreats.

Zarqa Governorate, Jordan

• Performed psychological interviews with refugees, with the help of an interpreter, to collect information regarding their psychological needs for the purpose of an academic investigation;• Produced Accountability documents for the Monitoring and Evaluation Department;• Identified new psychosocial activities for faster integration of refugees and supported their implementation, e.g. English lessons.

Lisbon Area, Portugal

• Conducted >100 fully-autonomous sessions, performing therapy for children, adolescents and couples suffering from psychological trauma due to physical and/or sexual abuse, coming from impoverished backgrounds;• Performed psychological assessments and created and implemented psychological therapy programs for 6 different cases.

Lisbon Area, Portugal

• Performed psychological interviews with refugees, to collect information regarding their psychological needs;• Helped refugees settle in and get incorporated in the community and catered to their needs e.g. food, housing, and job search;• Performed psychological first-aid through brief therapy sessions and recommendations on physiological soothing.

Lisbon Area, Portugal

Collaborated in events and product launches to several Portuguese-known companies such as Caixa Geral de Depósitos, Jerónimo Martins, PT (Portugal Telecom), Meo, Nos; Helped in the proper course of weddings and company events.

Lisbon Area, Portugal

Collaborated in events and product launches to several Portuguese-known companies such as Caixa Geral de Depósitos, Jerónimo Martins, PT (Portugal Telecom), Meo, Nos; Helped in the proper course of weddings and company events.

Master'S Degree, Systemic Psychology, Gpa: 3.4

Graduate Degree, Psychology, Gpa: 3.12