- Led a team of five specialists in email marketing, website management, design, SEO, and content.- Established processes for demand generation, covering paid, organic, and earned channels, creative workflows, and analytics reporting.- Managed the full funnel, from attracting visitors to optimizing upselling and reducing churn.- Oversaw forecasting, budgeting, and reporting on paid activities, collaborating with sales and product teams to boost lead-to-customer conversion… Show more - Led a team of five specialists in email marketing, website management, design, SEO, and content.- Established processes for demand generation, covering paid, organic, and earned channels, creative workflows, and analytics reporting.- Managed the full funnel, from attracting visitors to optimizing upselling and reducing churn.- Oversaw forecasting, budgeting, and reporting on paid activities, collaborating with sales and product teams to boost lead-to-customer conversion rates.- Implemented LinkedIn campaigns that contributed 40% of qualified lead growth.- Scaled paid budget by 5x in 18 months while improving ROI by shifting focus to mid-market and enterprise deals.- Developed content strategy and increased organic traffic by 100% in seven months through SEO-optimized content creation. Show less

Empowering SaaS founders and marketing leaders to drive growth, with a focus on demand generation.

- Improved visitor-to-lead conversion rate by 30% through stakeholder collaboration on landing page modifications.- Reduced bounce rate and increased session duration by redesigning pages and enhancing functionality/content.- Boosted conversion rates through A/B testing and user behavior analysis, recommending optimizations.- Managed website projects, defining requirements and coordinating cross-functional teams to ensure timely delivery.

- Developed and executed data-driven social media, PPC, SEO, and sponsored content strategies, optimizing campaigns through A/B testing and analysis.- Managed day-to-day campaign tasks, including weekly reporting, performance analysis, budget allocation, and KPI tracking.- Built and enriched global custom audiences, focusing on digital marketing agencies.- Led content creation (videos, illustrations, copy) across verticals, ensuring rapid creative iteration and feedback… Show more - Developed and executed data-driven social media, PPC, SEO, and sponsored content strategies, optimizing campaigns through A/B testing and analysis.- Managed day-to-day campaign tasks, including weekly reporting, performance analysis, budget allocation, and KPI tracking.- Built and enriched global custom audiences, focusing on digital marketing agencies.- Led content creation (videos, illustrations, copy) across verticals, ensuring rapid creative iteration and feedback integration.- Collaborated with agencies and freelancers, delivering clear briefs and organizing workshops to produce high-quality visual assets.- Managed event sponsorships, including booth setup at BrightonSEO and appearances at ManSEO and EU Search Awards.- Executed ABM campaigns, increasing ABM-generated revenue by 100% through personalized webpages, app screenshots, and iterative A/B testing. Show less

AIESEC is the largest international youth organization in the world, present in 126+ countries with 500+ employees and 80,000 volunteers, which seeks to develop leadership skills in young people and through international internships, contributing to the reduction of youth unemployment.▎ Achievements:⚡️ 90% growth operations(# of students sent/hosted in an paid/volunteering internship) 💰 550% growth in current cash flow👦 Growing the HR, Financial and Organizational… Show more AIESEC is the largest international youth organization in the world, present in 126+ countries with 500+ employees and 80,000 volunteers, which seeks to develop leadership skills in young people and through international internships, contributing to the reduction of youth unemployment.▎ Achievements:⚡️ 90% growth operations(# of students sent/hosted in an paid/volunteering internship) 💰 550% growth in current cash flow👦 Growing the HR, Financial and Organizational capacity of the entity by reshaping the recruitment based on the operational timeline🏆 Being awarded with the National Excellence Award and being among Top 3 Nominees in Europe🌍 Being TOP 5 in terms of overall performance among 5000 AIESEC Local Committees in Europe▎ Responsibilities▸ Directly lead a team composed of 7 people. Indirectly lead 110+ members of the organization to ensure strategic alignment and local implementation.▸ Here are 3 main roles I had as a president:1) CEO - Creating vision and strategy for the organization, setting operational goals and ensuring their execution2) Team Leader - Leading Executive Board, made of 7 Vice Presidents. My role was to create a team culture, making sure that every functional area and Vice President are working for the same goal and moving toward a common direction, but also to enable personal and professional development of every member of my team. 3) Culture Shaper - Being responsible for creating an organizational culture to support our results, but also for all the external representation with the main stakeholders. Local Committee President is responsible for Alumni Relations, University relations and management of other key stakeholders. Show less

▎ Achievements:📢 105% growth in the number of applicants for our programmes compared to last year, with a total of 400 000 people reached online💰 Recover the organisation from one of the worst internal financial crisis and finished the year on positive balance in our bank account💎 Ensuring financial sustainability in covering being profitable by covering direct and indirect costs in 5/6 products💶 430% total ROI of online advertising campaigns through… Show more ▎ Achievements:📢 105% growth in the number of applicants for our programmes compared to last year, with a total of 400 000 people reached online💰 Recover the organisation from one of the worst internal financial crisis and finished the year on positive balance in our bank account💎 Ensuring financial sustainability in covering being profitable by covering direct and indirect costs in 5/6 products💶 430% total ROI of online advertising campaigns through Facebook&Google▎ Responsabilities:• Lead, manage and track the area in order to execute the operations behind the customer• To identify, segment and constantly analyze target markets and attraction/consideration strategies through conversion rates• To manage social media / local websites Show less

▎ Responsibilities• Structure design, configuration and implementation of the website;• Plan and implement B2B marketing strategy;• Designs and creates visuals for internships and volunteering programmes;

▎ Responsibilities• Plan, execute and track the overall operational strategy of the project on a local level.• Lead the local functional managers to ensure cross-functional operational alignment for goal achievement according to plan.• Represent the project in the Local Committee and external environment to serve as a bridge when needed.• Participate in the project network to foster collaboration and innovation among national network of Local Committees.• Measure… Show more ▎ Responsibilities• Plan, execute and track the overall operational strategy of the project on a local level.• Lead the local functional managers to ensure cross-functional operational alignment for goal achievement according to plan.• Represent the project in the Local Committee and external environment to serve as a bridge when needed.• Participate in the project network to foster collaboration and innovation among national network of Local Committees.• Measure advancements and impact and report to the corresponding bodies.• Work together with the local processes coordinators to ensure matrix structure alignment for plan accomplishment. Show less

▎ Responsibilities• Participate in the application design, configuration, andimplementation sessions• Collaborate with Management and Business Partners to analyze andfully understand the business requirements and specific needs of users• Respect best practices, quality standards on UX implementation• Basic documenting each implementation and design reports

• Software development of new features and maintenance for the current internal Bigstep application, using Javascript, PHP, C# or MySQL as required by each type of product.• Implementation and constant improvement of our Storage UI functionality and UX integration of an events notification system.• Developing a C# API Client for our applications

Microsoft Student Ambassador in 'Politehnica' University of Bucharest