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- 19-year marketing experience in FMCG for top leading brands- Brand Architecture- Managing multiple leading brands in different fields at the same time- Launching new brands that became later market leaders- Managing successful rebranding which led to a doubling of the turnoverSpecialties: Brand Architecture, Brand Management, Strategic Planning
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Marketing DirectorMurfatlar VinulBucharest, Ro -
Marketing DirectorMurfatlar Vinul Romania Sa Jan 2022 - PresentBucharest, Romania
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Marketing ManagerBottled Brands Jan 2019 - Jun 2023Bucharest, RomaniaDevelop a new project www.cer.ro Cooperativa Enologica Romana is a Romanian project that aims to get together under one hood the best of the Romanian wines and spirits from each year. We are curating all the Romanian wineries and choosing each year some of them which stand from the crowd. We present them to top locations across Romania, top clubs, top restaurants, airports, online shops, specialized shops, etc.
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Marketing ManagerMarketing Clan Mar 2007 - Apr 2021- Managing a multi-million euro Marketing budget- Brands under supervision: Murfatlar, M1 Crama Atelier, Crama Murfatlar, Unirea, Sankt Petersburg, Hanu Ars, Relu Pivniceru- Managing Biborteni as a Brand Consultant- Developing Private Label projects for Rewe, Carrefour, Cora, Lidl, Mega Image- Brand Consultant for new clients: Trenta Pizza, Superbet, Glenmark Pharma.- Developing Brand Strategy and implement the Brand plan to ensure that value/volume, market share targets & profit are achieved, within the allocated budget for Trenta Pizza- Rebranding Superbet, now the leading player in the sports bets industry. - Developing and implementing long-term strategies for Superbet with outstanding results. from 30 to 350 retail outlets in less than three years and 250% increase in terms of turnover in less than one year. In 2016 Superbet is the industry leader. In 2021 Superbet has a 1 billion euro turnover. - Launching a new brand for GlenmarkPharma - Hemoroeasy - with outstanding success. Hemoroeasy became the market leader in his category in one year. The video commercial of Hemoroeasy became viral on the internet. - Developing a handcrafted brand of beer Siegfried Privatbrauerai and a chain of three restaurants in Bucharest and Targu Mures. - Developing a brand for a network of franchise butcheries La Cutitul Iscusit. -
Senior Brand ManagerBiborteni Oct 2005 - Mar 2007- Managing 1 million euro Marketing budget per year. - Marketing strategy after merger & acquisitions- Rebranding and implementing Brand Positioning and Brand Communication for Biborteni and Bibo juices- Developing 6 TV commercials for Biborteni- Launching new products (Valea Brazilor, Limo)- Initiate and manage brand programs for achieving the market objectives of the brand on the Romanian market.- Participating in cross promotional marketing campaign along with brands like Murfatlar, Unirea, and Sankt Petersburg - "Sticla cu report" with outstanding results. - Managing marketing budgets- Developing and implementing communication strategy for on-line; launching the corporate website.
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Jr. Brand ManagerEuroavipo Oct 2002 - Oct 2005- Managing 0,5 million euro Marketing Budget per year. - Assist Brand Manager in managing brands like: Unirea, Sankt Petersburg, Zaraza, Sao- Work with advertising and research company- Participating in developing and producing for more than 10 TV commercials- Developing, managing, and implementing new brand(packaging, price, launching strategy for Sao liquor)- Develop and produce TV commercials for Sao Liquor
Madalin Simion Skills
Madalin Simion Education Details
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Liceul Teoretic Carol I FetestiMatematica-Fizica
Frequently Asked Questions about Madalin Simion
What company does Madalin Simion work for?
Madalin Simion works for Murfatlar Vinul
What is Madalin Simion's role at the current company?
Madalin Simion's current role is Marketing Director.
What is Madalin Simion's email address?
Madalin Simion's email address is ma****@****euro.ro
What schools did Madalin Simion attend?
Madalin Simion attended Universitatea „dunărea De Jos” Din Galați, Liceul Teoretic Carol I Fetesti.
What skills is Madalin Simion known for?
Madalin Simion has skills like Strategic Planning, Marketing Management, Integrated Marketing, Brand Management, Marketing Strategy, Marketing, Advertising, Strategy, Strategic Communications, Online Advertising, New Business Development, Marketing Communications.
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Madalin SIMION
Braşov, Romania -
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