Madalina Stanescu

Madalina Stanescu Email and Phone Number

Founder and Performance Marketing Lead @ Optimized
Bucharest, Bucharest, RO
Madalina Stanescu's Location
Bucharest, Romania, Romania
Madalina Stanescu's Contact Details

Madalina Stanescu work email

Madalina Stanescu personal email

About Madalina Stanescu

Thank you for visiting my LinkedIn profile! I am a digital marketing expert with 16+ years of experience in performance marketing for a few international brands, business development, B2B & B2C marketing. After gaining significant marketing experience in companies such as Google and IBM, I founded Optimized agency, focused on performance marketing. We help brands from various industries (such as Fashion, Apparel, Toys, Food, Gifts etc) to grow their online sales and reach their marketing goals with the help of Google Ads, Facebook Ads and other paid digital tools (PPC). My interest in e-commerce started 10 years ago when I founded 3Pitici.ro, one of the most important online players in Toys & Baby Products segment today in Romania. This is why in Optimized you will not only find a reliable marketing partner, but also an experienced e-commerce agency.I am also one of the very few Certified Trainers selected by Google in Romania, delivering so far more than 500 trainings on digital marketing. While I primarily teach SMBs, I have also worked with agencies on training their in-house marketing teams.At Optimized we are lead by passion. From what clients we take on to the work we do, we want to feel passionate and excited about the work we’re doing. It is how we work most effectively, and it is how we can make sure you receive the best service possible. We pride ourselves on being a data-driven team and always work to strict targets with our clients to help them meet their business goals. If you're looking for a digital marketing agency, please get in touch and we'll be happy to work with you through your requirements.Email: contact@optimized.roWebsite: https://www.optimized.ro/en/

Madalina Stanescu's Current Company Details
Optimized

Optimized

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Founder and Performance Marketing Lead
Bucharest, Bucharest, RO
Website:
optimized.ro
Employees:
4
Madalina Stanescu Work Experience Details
  • Optimized
    Founder And Performance Marketing Lead
    Optimized
    Bucharest, Bucharest, Ro
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  • Optimized
    Founder & Performance Marketing Lead
    Optimized Jan 2017 - Present
    Optimized is a PPC agency dedicated to serving mid-to-large e-commerce businesses and companies. Our team is lead by passion. From what clients we take on to the work we do, we want to feel passionate and excited about the work we’re doing. It is how we work most effectively, and it is how we can make sure you receive the best service possible. We help brands from various industries (such as Fashion, Apparel, Toys, Food, Gifts etc) to grow their online sales and reach their marketing goals with the help of Google Ads, Facebook Ads and other paid digital tools (PPC). We pride ourselves on being a data-driven team and always work to strict targets with our clients to help them meet their business goals. And we have one goal above all else: passion for what we do.Achievements:- +40-50% YoY growth- building & managing a senior level performance marketing team- work on strategy and performance marketing management with top companies on the local market- launched Digital Lead show in collaboration with the largest news platform in Romania (HotNews.ro)- delivered 200+ trainings and workshops on #digitalmarketing, #googleads, #facebookads, #googleanalytics to students and entrepreneurs
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  • Optimized
    Trainer Digital & Performance Marketing
    Optimized Jan 2017 - Present
    On my 14+ years of experience, I developed a training course suitable for students and small businesses who want to learn the basics of digital marketing. - Google Ads Basics & Advanced- Facebook Ads Basics & Advanced- Local Marketing Solutions- Social MediaAchievements:- delivering 200+ trainings and workshops in digital, PPC and Analytics, as Google Certified Trainer in Romania- delivering workshops on top retail events in Romania: eComTeam, Retail Arena- delivering in-house trainings: HAMA International, NN Insurance, Cersanit, DC Communication- mentor in GPeC Programme 2022
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  • Google
    Growth Marketing Manager
    Google Oct 2019 - Oct 2021
    Consultant for growth marketing initiatives of Google products across Google-owned properties (Search, Maps, Drive, Gmail etc). Achievements:Developed growth marketing strategy for Google Search DACH, Google Assistant EMEA, Google Growth Engine EMEADeveloped and launched a growth marketing process across 40+ EMEA countries
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  • 3Pitici.Ro
    Founder
    3Pitici.Ro Feb 2010 - Dec 2019
    Bucharest
    3Pitici.ro is one of the largest e-shop in Romania with Toys & Bay Products. Our goal is to become the main destination for parents who want the best products for their children. Our portfolio has a great variety of international brands (more than 15,000 products listed) and we are constantly focusing on delivering a good online shopping experience to our customers. Achievements:Reached 80,000 customers and 95k monthly visitors within the first 5 years. Silver awarded start-up at Romanian E-commerce Gala 2013.Master digital marketing channels with strong ROI, preserving a continuous 75+% YoY growth in revenues.
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  • Google
    Marketing Program Manager
    Google May 2014 - Apr 2019
    Bucharest, Romania
    Achievements:Launched Atelierul Digital program, aiming to train 100K students and companies across Romania on digital skills.Launched & Managed Atelierul Digital Hubs: 5 regional hubs in top universities offering support & digital consultancy to local entrepreneurs.Launched Startupcafe.ro (in partnership with local publisher) aiming to educate at scale 100k+ SMBs on how to enhance their digital presence.Grew Google Partners Program (600+ digital agencies) revenue by 50% YoY through customized education & incentives.Delivered 200+ trainings on Google Ads and Analytics (offline + online), 15k individuals trained.
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  • Ibm
    Marketing Manager
    Ibm Jul 2012 - May 2014
    Achievements:Successfully coordinated owned and 3rd parties events for software brands in Benelux driving more than 20 mil. EUR pipeline opportunities.Increased marketing revenues by 20% YoY through demand generation activities, online campaigns shaped to local needs (5 mil EUR qualified opportunities) and close collaboration with sales-management (progression activities, sales plays, go to market strategies, inside sales coordination).
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  • Pc Garage
    Marketing Manager
    Pc Garage Jan 2010 - Jul 2012
    Bucharest, Romania
    Directing the firm’s overall marketing and strategic planning programs and corporate communications. Facilitating client development through marketing and client service programs. Successfully increased the conversation rates through innovative and cost-effective marketing campaigns by 50%. Providing direction on strategic issues such as brand, look and feel, tone, site structure and navigation, experience, cost effective/efficient infrastructure, legislative requirements and maximizing online sales processes and communication efficiencies.Achievements: Successfully increased the conversation rates through innovative and cost-effective marketing campaigns by 50%. Developed new marketing channels while attracting 30% more traffic. Significantly improved client development through marketing and client service programs.Gained 70% more positive media coverage (mainly social media).
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  • Ringier Romania
    Online Marketing Coordinator
    Ringier Romania Mar 2007 - Dec 2010
    Bucharest, Romania
    Developing the marketing strategy for news publications websites and delivered audience analyses for top management on TV, press and online landscape (also acting as the Group media-planner).Achievements:Increased website audience by 20% by establishing long term partnerships (barters 0f 0.2 mil EUR/year, cross-promotions). Delivered 50+ audience analyses for top management on TV, press and online landscape (also acting as the Group media-planner).
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Madalina Stanescu Skills

Entrepreneurship Digital Marketing E Commerce Marketing Strategy Google Analytics Google Adwords Email Marketing Social Media Marketing Management

Madalina Stanescu Education Details

Frequently Asked Questions about Madalina Stanescu

What company does Madalina Stanescu work for?

Madalina Stanescu works for Optimized

What is Madalina Stanescu's role at the current company?

Madalina Stanescu's current role is Founder and Performance Marketing Lead.

What is Madalina Stanescu's email address?

Madalina Stanescu's email address is ma****@****hoo.com

What schools did Madalina Stanescu attend?

Madalina Stanescu attended Școala Națională De Studii Politice Și Administrative Din București, Chartered Institute Of Marketing, Utrecht University.

What skills is Madalina Stanescu known for?

Madalina Stanescu has skills like Entrepreneurship, Digital Marketing, E Commerce, Marketing Strategy, Google Analytics, Google Adwords, Email Marketing, Social Media, Marketing Management.

Who are Madalina Stanescu's colleagues?

Madalina Stanescu's colleagues are Catalina Nazdravan.

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