Madalina Stanescu Email & Phone Number

Bucharest, Bucharest, Ro

Optimized is a PPC agency dedicated to serving mid-to-large e-commerce businesses and companies. Our team is lead by passion. From what clients we take on to the work we do, we want to feel passionate and excited about the work we’re doing. It is how we work most effectively, and it is how we can make sure you receive the best service possible. We help brands from various industries (such as Fashion, Apparel, Toys, Food, Gifts etc) to grow their online sales and reach their marketing goals with the help of Google Ads, Facebook Ads and other paid digital tools (PPC). We pride ourselves on being a data-driven team and always work to strict targets with our clients to help them meet their business goals. And we have one goal above all else: passion for what we do.Achievements:- +40-50% YoY growth- building & managing a senior level performance marketing team- work on strategy and performance marketing management with top companies on the local market- launched Digital Lead show in collaboration with the largest news platform in Romania (HotNews.ro)- delivered 200+ trainings and workshops on #digitalmarketing, #googleads, #facebookads, #googleanalytics to students and entrepreneurs

On my 14+ years of experience, I developed a training course suitable for students and small businesses who want to learn the basics of digital marketing. - Google Ads Basics & Advanced- Facebook Ads Basics & Advanced- Local Marketing Solutions- Social MediaAchievements:- delivering 200+ trainings and workshops in digital, PPC and Analytics, as Google Certified Trainer in Romania- delivering workshops on top retail events in Romania: eComTeam, Retail Arena- delivering in-house trainings: HAMA International, NN Insurance, Cersanit, DC Communication- mentor in GPeC Programme 2022

Consultant for growth marketing initiatives of Google products across Google-owned properties (Search, Maps, Drive, Gmail etc). Achievements:Developed growth marketing strategy for Google Search DACH, Google Assistant EMEA, Google Growth Engine EMEADeveloped and launched a growth marketing process across 40+ EMEA countries

Bucharest

3Pitici.ro is one of the largest e-shop in Romania with Toys & Bay Products. Our goal is to become the main destination for parents who want the best products for their children. Our portfolio has a great variety of international brands (more than 15,000 products listed) and we are constantly focusing on delivering a good online shopping experience to our customers. Achievements:Reached 80,000 customers and 95k monthly visitors within the first 5 years. Silver awarded start-up at Romanian E-commerce Gala 2013.Master digital marketing channels with strong ROI, preserving a continuous 75+% YoY growth in revenues.

Bucharest, Romania

Achievements:Launched Atelierul Digital program, aiming to train 100K students and companies across Romania on digital skills.Launched & Managed Atelierul Digital Hubs: 5 regional hubs in top universities offering support & digital consultancy to local entrepreneurs.Launched Startupcafe.ro (in partnership with local publisher) aiming to educate at scale 100k+ SMBs on how to enhance their digital presence.Grew Google Partners Program (600+ digital agencies) revenue by 50% YoY through customized education & incentives.Delivered 200+ trainings on Google Ads and Analytics (offline + online), 15k individuals trained.

Achievements:Successfully coordinated owned and 3rd parties events for software brands in Benelux driving more than 20 mil. EUR pipeline opportunities.Increased marketing revenues by 20% YoY through demand generation activities, online campaigns shaped to local needs (5 mil EUR qualified opportunities) and close collaboration with sales-management (progression activities, sales plays, go to market strategies, inside sales coordination).

Bucharest, Romania

Directing the firm’s overall marketing and strategic planning programs and corporate communications. Facilitating client development through marketing and client service programs. Successfully increased the conversation rates through innovative and cost-effective marketing campaigns by 50%. Providing direction on strategic issues such as brand, look and feel, tone, site structure and navigation, experience, cost effective/efficient infrastructure, legislative requirements and maximizing online sales processes and communication efficiencies.Achievements: Successfully increased the conversation rates through innovative and cost-effective marketing campaigns by 50%. Developed new marketing channels while attracting 30% more traffic. Significantly improved client development through marketing and client service programs.Gained 70% more positive media coverage (mainly social media).

Bucharest, Romania

Developing the marketing strategy for news publications websites and delivered audience analyses for top management on TV, press and online landscape (also acting as the Group media-planner).Achievements:Increased website audience by 20% by establishing long term partnerships (barters 0f 0.2 mil EUR/year, cross-promotions). Delivered 50+ audience analyses for top management on TV, press and online landscape (also acting as the Group media-planner).

Bachelor'S Degree, Pr & Communication, 10 (Out Of 10)

Postgraduate Diploma In Marketing Uk, Strategic Marketing (Level 7 Out Of 7)

How to dentify and create value for the business through strongly differentiated positioning – by influencing the strategy and culture.

Management