Overall responsibility for the development and execution of the hotel’s group, transient, catering sales & marketing strategy for all revenue generating areas of the hotel. Also responsible for working closely with the hotel executive team and corporate management team to develop and execute the annual marketing and sales plans.

As a cluster Director I was responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient , catering and weddings for multiple properties. Additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. 2 properties with 1184 sleeping rooms (Secrets Royal Beach—only adults resort and Now Larimar a family Resort). Also worked closely with two General Managers , Asset Manager and Revenue Manager to develop and execute revenue management strategies to maximize revenues improving ADR and profitability.- Responsible of reservations, weddings and sales team – 17 team members.- Monthly calls with 10 top ten wholesale producers USA and Canada to implement short and long-term commercial strategies and actions.- Monthly calls with GSA (Global Sales) from Europe and LATAM in order to implement short term and long term commercial strategies and actions.- Weekly forecast , month end reports and Budget- Responsible for monthly presentation to owners and at monthly regional meetings.- Groups Project /, Implemented new group’s sales procedures, new contracts and operational procedures including site inspections and improved groups ADR + $ 21.- Conducted a group’s sales training for all AM Resorts Sales Managers in the Dominican Republic.- Secrets Royal Beach Club – Room Revenues Achieved Budget 104% .- Now Larimar Punta Cana – Room Revenues Achieved Budget 94%.

-Pre-opening critical path accomplishment.-Hotel positioning:, price positioning , sales strategy and marketing plan.-Successful relationship with Grupo Gaviota (Ownership), related companies, and Cuban government receptive travel agencies.-Hired and trained new staff .-Implemented  new sales procedures & implemented catering sales .-Developed new segments: groups, corporate and crews as the occupancy of the hotel was based on transient from receptive travel agencies. In 2016 Re-negotiated all contracts for the year and 2017 for all segments, crews, wholesalers and receptive travel agencies. -Contracted OTAS - new segment in Cuba.-2017 Budget – Achieved 102% / 81% Occupancy and Market Share Leader

- Pre-opening critical path accomplishment.- Hotel positioning: price positioning , sales strategy and marketing plan.- Hired and trained new Staff for Reservations and Sales.- Managed new contracts  with OTA´s Wholesalers, Groups and all segments.- Successful relation with ownership and related companies – Grupo ITM - Successful partner ship with Cancun Convention Center—connected to the hotel .- Responsible for monthly presentation of results to owners.- 2013 First Year Results EBITDA exceeded 135%  /2014 Budget – Achieved 142% .

- Leading the groups sales team with eight Group Sales Directors of the Cluster Team based in Mexico City and USA and two sales manager on property.- Building new business, securing customer loyalty, and forging strong relationships with external business partners.- Procured new accounts through sales calls, visiting clients and maintenance of Starwood accounts.- Negotiated Sales Agreement with third parties in the USA such as Helms Briscoe, HPN, Conference Direct.- Responsible of setting group promotions through all the year .- Sales reports: Sales team production, groups and banqueting forecast.- Ability to design annual  Budget and marketing plan.-Administrator of Several Starwood program  (Opera Sales & Catering,Teamhot, Meeting broker).- Working close with Public Relations Area Mexico with all media fam trips and media initiatives.