Madalyn Friedman Email & Phone Number

California, United States

A research and strategy firm serving B2C clients focused in consumer packaged goods. Research services include any or all phases of primary quantitative studies, statistical analysis of research findings, data mining of secondary or syndicated sources or market sizing and consumption models. Services also include integration of primary research findings with secondary business intelligence to support recommendations of the viability of brands and product lines.

Los Angeles, California, Us

Support MarketingSI account teams' strategy and creative development work by leading all consumer research activities including the planning and execution of primary quantitative and qualitative studies as well as sourcing and mining secondary/syndicated data. Primary studies have provided guidance on brand positioning, consumer targeting, and product feasibility. Unique analyses of syndicated data have supported geographic marketing planning, consumer segment opportunity sizing and shopper marketing program development.

Las Vegas, Nevada, Us

Advise company founder on branding, marketing strategy, and product development.

San Francisco, Ca, Us

Design and execute quantitative research projects to support Instant Insights Lab's clients seeking information and insights from targeted opulations and locations. Studies have provided clients with direct and timely feedback for new product development and corporate growth efforts.

La Porte, In, Us

Responsible for developing and implementing marketing plans for the iconic American candy brands Red Vines and Sour Punch. This included determining brand positioning, developing advertising campaigns, channel strategies, consumer research and new product development.

La Porte, In, Us

As the first market researcher in the century old company, was responsible for developing a complete body of research on attitudes, behaviors and purchase dynamics relevant to the company's iconic candy brands. While in role developed attitude and usage studies in two product segments, consumer segmentation, shopper decision analysis, and product quality monitoring methodology. Work also included many qualitative and quantitive studies in new product development. As the role of research grew, the team was expanded to include an analyst and a researcher handling primary research projects.

Encino, California, Us

Supported Santiago Solutions Group, a consulting firm specializing in multi-cultural strategy, by scoping and conducting primary market research studies and applying findings to guide in strategy development. Also worked on two widely publicized studies analyzing trends in Hispanic media and marketing spending.

Chicago, Illinois, Us

Responsible for consulting, managing project teams, client relations. Had key responsibility, under direction of Vice President, for developing consumer products marketing practice for the firm. Achievements included 1) Determining the most profitable expansion channels for a soft drink bottler based on current penetration, competitive offering, and growth potential and developing a volume forecast by channel which client used for operational and strategic plans, 2) Realizing cost efficiencies totaling 9% and 12% of two major franchised restaurant chains’ respective marketing budgets. Key savings opportunities included print production, premium purchasing, media buying and reduction in cost premiums for late decisions

Tender Chops dry dog food and Aunt Jemima Pancake Mix.Directed advertising, promotions, production, research and development activities. Was responsible for development and implementation of three year strategic plan with sales and P&L accountability.

Masters In Management, Marketing

Bse, Chemical Engineering