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A consumer goods expert with deep experience conducting primary research and combining with secondary data to develop insights to inform strategy development. Strengths include sourcing, mining, analyzing, aggregating and interpreting the most relevant data from disparate data sources. Business issues are addressed through identification and explanation of macro trends used to quantify opportunities. Ability to effectively understand and speak to client needs, propose vetted actionable research solutions, perform comprehensive analyses as well as formulate high level strategy. Positions as a senior level marketer, market research professional and strategy consultant provide aptitude to deliver breakthrough insights generated from holistic perspectives.
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Mlf MarketingCalifornia, United States
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Principal ConsultantMlf Marketing Sep 1993 - PresentA research and strategy firm serving B2C clients focused in consumer packaged goods. Research services include any or all phases of primary quantitative studies, statistical analysis of research findings, data mining of secondary or syndicated sources or market sizing and consumption models. Services also include integration of primary research findings with secondary business intelligence to support recommendations of the viability of brands and product lines.
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Market Insights LeadMarketing Si, Inc. Aug 2016 - PresentLos Angeles, California, UsSupport MarketingSI account teams' strategy and creative development work by leading all consumer research activities including the planning and execution of primary quantitative and qualitative studies as well as sourcing and mining secondary/syndicated data. Primary studies have provided guidance on brand positioning, consumer targeting, and product feasibility. Unique analyses of syndicated data have supported geographic marketing planning, consumer segment opportunity sizing and shopper marketing program development.
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AdvisorDoughp Cookie Dough Dec 2019 - Apr 2022Las Vegas, Nevada, UsAdvise company founder on branding, marketing strategy, and product development. -
Quantitative Research LeadInstant Insights Lab May 2017 - Jun 2020San Francisco, Ca, UsDesign and execute quantitative research projects to support Instant Insights Lab's clients seeking information and insights from targeted opulations and locations. Studies have provided clients with direct and timely feedback for new product development and corporate growth efforts. -
Director Of MarketingAmerican Licorice Company Aug 2012 - Mar 2015La Porte, In, UsResponsible for developing and implementing marketing plans for the iconic American candy brands Red Vines and Sour Punch. This included determining brand positioning, developing advertising campaigns, channel strategies, consumer research and new product development. -
Market Insights ManagerAmerican Licorice Company Apr 2009 - Jul 2012La Porte, In, UsAs the first market researcher in the century old company, was responsible for developing a complete body of research on attitudes, behaviors and purchase dynamics relevant to the company's iconic candy brands. While in role developed attitude and usage studies in two product segments, consumer segmentation, shopper decision analysis, and product quality monitoring methodology. Work also included many qualitative and quantitive studies in new product development. As the role of research grew, the team was expanded to include an analyst and a researcher handling primary research projects.
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Vice President Of ResearchSantiago Solutions Group 2002 - 2007Encino, California, UsSupported Santiago Solutions Group, a consulting firm specializing in multi-cultural strategy, by scoping and conducting primary market research studies and applying findings to guide in strategy development. Also worked on two widely publicized studies analyzing trends in Hispanic media and marketing spending. -
Manager Of ConsultingAt Kearney Management Consultants 1989 - 1993Chicago, Illinois, UsResponsible for consulting, managing project teams, client relations. Had key responsibility, under direction of Vice President, for developing consumer products marketing practice for the firm. Achievements included 1) Determining the most profitable expansion channels for a soft drink bottler based on current penetration, competitive offering, and growth potential and developing a volume forecast by channel which client used for operational and strategic plans, 2) Realizing cost efficiencies totaling 9% and 12% of two major franchised restaurant chains’ respective marketing budgets. Key savings opportunities included print production, premium purchasing, media buying and reduction in cost premiums for late decisions -
Brand ManagerThe Quaker Oats Company Jan 1986 - Nov 1988Tender Chops dry dog food and Aunt Jemima Pancake Mix.Directed advertising, promotions, production, research and development activities. Was responsible for development and implementation of three year strategic plan with sales and P&L accountability.
Madalyn Friedman Skills
Madalyn Friedman Education Details
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Northwestern University - Kellogg School Of ManagementMarketing -
Princeton UniversityChemical Engineering
Frequently Asked Questions about Madalyn Friedman
What company does Madalyn Friedman work for?
Madalyn Friedman works for Mlf Marketing
What is Madalyn Friedman's role at the current company?
Madalyn Friedman's current role is Consumer Research Expert.
What is Madalyn Friedman's email address?
Madalyn Friedman's email address is ml****@****aol.com
What is Madalyn Friedman's direct phone number?
Madalyn Friedman's direct phone number is +154161*****
What schools did Madalyn Friedman attend?
Madalyn Friedman attended Northwestern University - Kellogg School Of Management, Princeton University.
What skills is Madalyn Friedman known for?
Madalyn Friedman has skills like Customer Insight, Market Planning, Strategy, Product Development, Market Research, Marketing Strategy, Segmentation, Analytics, Consumer Products, Competitive Analysis, Marketing Research, Strategic Planning.
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