Client - Microsoft

Responsible for local and national rating gathering and analysis including regular and ad-hoc audience reports for The WNET Group programming, as well as mid-season and year-end reporting of broadcast ratings and streaming data for all of The WNET Group stations and digital channels. Provide research support to internal stakeholders, including providing program rating estimates, writing and administering surveys, managing research vendors, and coordinating focus groups when needed.

Part-time running coach. Helping beginning runners reach their goals from 3 to 6 miles. Gently, leading runners from their couches to 3+ miles or from Beginner to Intermediate distances (from 2 miles to 7 miles), incorporating, strength training, cross-training, speed workouts of all kinds, and endurance training.

Responsible for providing local and national television and online market data and analyses to support Ad Sales, Pricing & Planning, and Affiliate Sales. Coordinated qualitative and quantitative research projects through a proprietary panel and on an ad-hoc basis for sales clients, including survey writing. Acted as Advertising Research Foundation (ARF) liaison. Created PowerPoint presentations for sales pitches. Regular reporting of TV and OTT viewer data. Promoted from Research Analyst - Pivot Ad Sales to Research Manager December 2015

Designed and wrote ad awareness and media usage surveys for a major big-box retailer. Analyzed primary and secondary consumer and media research and acted as vendor and client liaison for projects. Created PowerPoint presentations and authored agency POVs for clients. Communicated media and consumer research trends to internal and external clients. Supervised Junior Research Analyst. Created and taught Excel tips class to the client team.

• Interpreted and synthesized client, proprietary and secondary research data and translated it into actionable media insights• Monitored consumer trends, wrote and distributed Gumbo, a bi-weekly agency-wide newsletter• Acted as a consultant with account teams across brands, addressing consumer research questions• Assisted in planning, implementation, and management of research projects

• Assisted planners in gathering data to aid in planning strategies • Collected and analyzed syndicated and proprietary research data for Pfizer and other major clients across all media• Wrote quarterly one-sheet documents and presentations on various research topics• Instructed research analysts and assisted planners in the use of research systems and tools• Planned and managed, including copy-editing, of department-wide and company-wide projects such as Carat’s proprietary media use segmentation and a quarterly “state of the media” document, Moving Forward• Acted as primary contact with vendors in research initiatives• Provided targeting and profile analysis for substantial new business pitches, receiving accolades from research director • Supervised and delegated assignments to two analysts