Margaret Adam Email & Phone Number

London, Gb

Galway, Ie

Lead the Product Marketing function, driving go-to-market strategies across various customer segments and channels to support market penetration and growth. Champion our platform, its value proposition and outcomes. Collaborate with Sales Leadership to develop global sales enablement strategy, focusing on developing sales plays and objection handling.Align with corporate marketing, helping refine messaging, positioning, and segmentation to drive targeted marketing and demand gen. I also lead the Voice of Customer (VOC) program, ensuring customer insights are woven into our product and marketing strategies.Use market intelligence and competitive insights to craft cross-functional strategies that align our product roadmap with market trends and business objectives. Close alignment with CPO and Product Management teams on product strategy and roadmap.Responsible for thought leadership content that positions us as an industry leader and managing our analyst relations program to engage with key influencers and shape market perception.

Galway, Ie

San Francisco, California, Us

Strategic industry marketer responsible for developing the global industry marketing strategy for the communications, media and high tech industries. Involves the creation of industry messaging, positioning, content solution sales plays and go-to-market enablement materials. As an expert and advocate for these industry segments, I am responsible for setting the marketing vision, strategy, and execution that uniquely positions analytics to solve the challenges facing our customers in these industries. This role is highly collaborative, partnering very closely with sales leadership, product management, field and content marketing, and sales programs.

San Francisco, California, Us

Responsible for end-to-end market-to, market-with and market-through campaigns and events with our strategic partners for our analytics portfolio. These include systems integrators, cloud hyper-scalers and ISVs. In 2022, I won the Tableau EMEA marketing award for innovation.

Needham, Massachusetts, Us

Leading of a group of analyst teams in Europe: Services, Partnering Ecosystems and SMB and Start-Up. I was responsible for driving IDC’s research, innovation and thought leadership agenda on technology ecosystems. This included identifying next-generation partnerships, IP monetisation, advising on innovative practices and understanding the implications and opportunities that digital transformation presents to all players in the ecosystem - be they industry tech, vendor, ISV, SI, consultancy, start-up or developer.I oversaw IDC's European Services Overview, Central and Eastern Europe Services, European Cloud Managed Services and European Partnering Ecosystems and European SMB and Start-Up Strategies programs. I also played a leading role in cross-functional practices in digital ecosystems, digital transformation and cloud.In 2018, I was awarded the "Analyst of the Year" by the Institute of Industry Analyst Relations (IIAR).

Needham, Massachusetts, Us

Needham, Massachusetts, Us

Needham, Massachusetts, Us

Needham, Massachusetts, Us

Needham, Massachusetts, Us

Dubai, Ae

Cape Town, Western Cape, Za

Za

Xizhi District, New Taipei City, Tw